Target Marketing found seven key capabilities brands will need in order to improve customer journeys via omnichannel marketing.
It’s striking how marketing organizations — specifically, data-driven marketing organizations — seek to overcome challenges in people,
For brands, influencer marketing too often feels like a gamble. You choose a popular influencer your target audience seems to like and
Human-centered design thinking has influenced much of the way that companies think about user and customer experience, and for the bett
As companies work to define an exceptional customer experience, my guess is few of them think about the security of the customer and
You’ll have to forgive me. Forces are conspiring — and it’s giving me a “deer in headlights” feeling. And I’m not alone.
During most market corrections — when the Dow drops by 10 percent or more — equity investors are reminded to take a long-term view, and
I recently bought a Nespresso coffee machine because George Clooney is its brand ambassador. I figured if I could even get 10 percent
A leading social media company sees its average user spend about 50 minutes every day on its platform. This compares to the roughly 54