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Revisiting the Power of Print
February 23, 2018 at 9:12 am

Haptically speaking, there’s a lot to be said for writing marketing messages for print.

How Are Your Direct Mail Response Rates?
February 22, 2018 at 8:00 am

There are so many marketing channel options now it can be hard to decide where you should invest to get the most bang for your buck.

Fueling the Little Engine That Could
February 16, 2018 at 8:00 am

In our compulsion to always be in the fast lane, it’s easy to forget that once upon a time, direct mail was our principal medium of

USPS Prices Go Up on Sunday
January 19, 2018 at 8:00 am

Postage prices increase on Sunday. In the bellwether price rise, Forever stamps increase a penny.

How to Save Money on Postage
January 11, 2018 at 8:00 am

When done correctly, direct mail can be a very cost-effective way to reach targeted prospects and customers. Your return on investment

Creative Direct Mail for 2018
December 22, 2017 at 8:00 am

Direct mail has been around for a very long time. If you continue to do the same old pieces you have been mailing in 2017 you will see

Honda Pops Up in the Mail Stream
December 15, 2017 at 4:01 pm

In a recent mailing, automobile manufacturer American Honda Motor Co. chose to send a multi-fold self-mailer with a pop-up feature

Is Your Direct Mail Misunderstood?
December 7, 2017 at 8:00 am

Are your direct mail pieces engaging with your audience or are you talking over the audience? Do you use lingo that only people in the

USPS Increases Rates on Jan. 21
November 20, 2017 at 8:00 am

Forever stamps will increase from 49 to 50 cents on Jan. 21. On that day, Mailing Services product prices will rise “approximately

Direct Mail: Remember Me?
November 20, 2017 at 8:00 am

How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and