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Honda Pops Up in the Mail Stream
December 15, 2017 at 4:01 pm

In a recent mailing, automobile manufacturer American Honda Motor Co. chose to send a multi-fold self-mailer with a pop-up feature

Is Your Direct Mail Misunderstood?
December 7, 2017 at 8:00 am

Are your direct mail pieces engaging with your audience or are you talking over the audience? Do you use lingo that only people in the

USPS Increases Rates on Jan. 21
November 20, 2017 at 8:00 am

Forever stamps will increase from 49 to 50 cents on Jan. 21. On that day, Mailing Services product prices will rise “approximately

Direct Mail: Remember Me?
November 20, 2017 at 8:00 am

How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and

4 Great Holiday Mail Tips
October 12, 2017 at 8:00 am

The holiday season is quickly approaching. Are you ready to send direct mail that gets you better results than last year?

How to Execute a Direct Mail Campaign
September 14, 2017 at 8:00 am

Many marketers are great at generating direct mail ideas and building creative and strategy, but when it comes to execution, it fails.

Slow Down to Go Faster, Marketers
September 12, 2017 at 8:00 am

Sometimes you have to slow down to go faster. Those wise words of wisdom don’t just apply to business strategy, they are highly