United’s brand is tarnished again by a frontline incident that some say has little to do with marketing. But it does, and here’s why: Y
Consumers have come to expect personalized communications from the brands they interact with.
Marketers get it now. Consumers don’t care about their products until the brands demonstrate they care about them. So brand values
With 1.2 trillion photos taken and shared in the past year alone, there’s no longer any doubt that visuals are becoming the standard
McDonald’s is the latest fast-food chain needing to do some crafty chicken-related marketing. In addition to assuring “Rick and Morty”
A wave of negative airline brand mentions, including one accusing Spirit Airlines of forcing a passenger to flush her “emotional
Customers like self-service. This makes sense when you already have a relationship with a company and you’re just trying to execute a
When a company is in a crisis communication situation, it can easily damage the overall employer brand and impact the reputation of