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Pfizer Campaign Keeps Boomers Healthy
December 5, 2017 at 8:00 am

Selling medicine to sick people is easier than selling to healthy people. Anyone who markets vaccines can attest to that.

Using FOMO to Beat Your Competition
December 5, 2017 at 8:00 am

Consumers and humans in general are often in a state of frenzy, taken down by the fear of missing out on something someone else has, is

Can You Trademark 'Black Friday'?
November 21, 2017 at 2:00 am

Companies need to consider what they can and cannot say from a trademark perspective on shopping days.

Uber Stayed Deleted in SF, NYC
November 9, 2017 at 8:00 am

San Francisco, the city where Uber started, still hasn’t forgiven the ride-sharing service for what New York cab drivers saw as

Brand Equity vs. Economics 101
October 19, 2017 at 8:00 am

The law of supply and demand: the only thing many people remember from Economics 101. When demand goes up, prices increase. When demand

Weinstein Scandal Tarnishes Brands, Too
October 17, 2017 at 8:00 am

With light shining on the dark crevices where sexual assault and harassment stories are covered up, many women — as well as some men —

Dove Is Tone-Deaf Again
October 9, 2017 at 8:00 am

Dove created an affirming campaign about real beauty that went so right — showing women that they were truly radiant as they were. Then