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How to Build a Distinctive Brand Voice
March 1, 2018 at 8:00 am

The concept of a brand voice is widely used today by branding professionals, but it is still largely misunderstood and underleveraged.

Brands Bail on NRA
February 26, 2018 at 8:00 am

Hours after the NRA, President Donald Trump and other conservatives touted the right to bear arms and decried calls for gun control,

Revisiting the Power of Print
February 23, 2018 at 9:12 am

Haptically speaking, there’s a lot to be said for writing marketing messages for print.

9 High-Impact Ads From Super Bowl 52
February 7, 2018 at 8:00 am

Super Bowl 52 was an opportunity for brands to demonstrate their position in culture. But that $5 million better move the needle.

YouTube Ups Content Quality for Brands
January 18, 2018 at 8:00 am

Brand representatives, sick of seeing their ads playing before the video of the body of someone who recently committed suicide shows up