Privacy


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What Marketers Need to Know About Encryption
3/26/08 - Target Marketing Tipline
Marketing managers are being forced to consider new ways to protect marketing information. Today, the manager faces internal and external compliance regulations in addition to balancing a budget, making...

Found in: Privacy/Data Security | Database Marketing
 
4 Opt-In Data Pointers
3/19/08 - Target Marketing Tipline
“Companies with solid brands and value propositions have nothing to fear from opt-in strategies.” This statement—almost a challenge, even—comes from the recently released 14 Step Checklist for Implementing...

Found in: Customer/Donor Relationship Management | Privacy/Data Security
 
Nuts & Bolts: Eye on Privacy
3/1/08 - Target Marketing
Now Hear This: Consumer Notice

Found in: Legal/Taxes/Regulations | Privacy/Data Security
 
Editor’s Note: How’s Your Data Doing?
1/1/08 - Target Marketing
In November, the Federal Trade Commission (FTC) released its first research on identity theft since 2003. It reported that 8.3 million adult Americans, or 3.7 percent of the population, were victims of...

Found in: Privacy/Data Security | Database Marketing
 
Editor’s Notes: Game On
12/1/07 - Target Marketing
Tongues were wagging at DMA07 in October, following Direct Marketing Association (DMA) President and CEO John A. Greco, Jr.’s announcement of the organization’s new Commitment to Consumer Choice (CCC)...

Found in: Direct Mail | Mailing/Postal/Shipping | Privacy/Data Security
 
Nuts & Bolts: Eye on Privacy
10/1/07 - Target Marketing
Demystifying Encryption

Found in: Privacy/Data Security
 
Editor’s Notes: All Data is not Equal
9/1/07 - Target Marketing
Like all mediums, direct mail is evolving to better fit the consumer’s expectations. The evolution to more customized mailings has been a long time in the making, but online media have hastened the process...

Found in: Privacy/Data Security | Database Marketing
 
Keep Your Data Secure — For You AND Your Customers
8/21/07 - Target Marketing
Eric Holmen, president of SmartReply, is troubled by the amount of data for voice and mobile technology being managed in non-secure facilities, or even overseas, where data security requirements are compromised...

Found in: Privacy/Data Security
 
Editor’s Notes: We’ve Got Engagement
7/1/07 - Target Marketing
This past weekend, I spent 15 minutes on the phone with my bank waiting to tell the first available representative that I lost my ATM card. My lengthy delay was kicked off by the announcement that Wachovia...

Found in: Privacy/Data Security | Contact Centers | E-mail Marketing
 
Nuts & Bolts: Eye on Privacy
7/1/07 - Target Marketing
Protect Your Customer Data

Found in: Privacy/Data Security
 
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