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2 Tips to Avoid Soaring Parcel Rates
4/16/08 - Target Marketing Tipline
When the U.S. Postal Service restructured postage rates last May, some businesses took a wait-and-see approach, hoping the organization would change its mind and return to the old system of weight-based...

Found in: Direct Mail | Mailing/Postal/Shipping
 
Nuts & Bolts: Postal
4/1/08 - Target Marketing
Six Ways to Improve Postal Efficiency

Found in: Mailing/Postal/Shipping
 
In the Same Boat
3/1/08 - Target Marketing
Affordable mail service depends on marketers and the USPS rowing in the same direction

Found in: Mailing/Postal/Shipping | Legal/Taxes/Regulations | Direct Mail
 
Nuts & Bolts: Global Update
3/1/08 - Target Marketing
China Post: The Database Challenge

Found in: International Strategy | International Services | Mailing/Postal/Shipping
 
Prep Now for ’08 Move Update Changes
2/13/08 - Target Marketing Tipline
Undeliverable-as-addressed mail costs the USPS nearly $2 billion annually to process. That’s a financial burden the organization cannot continue to shoulder while maintaining a healthy postal delivery...

Found in: Mailing/Postal/Shipping
 
Editor’s Notes: Game On
12/1/07 - Target Marketing
Tongues were wagging at DMA07 in October, following Direct Marketing Association (DMA) President and CEO John A. Greco, Jr.’s announcement of the organization’s new Commitment to Consumer Choice (CCC)...

Found in: Direct Mail | Mailing/Postal/Shipping | Privacy/Data Security
 
Make Sure Your Mail Gets Delivered
11/1/07 - Target Marketing Tipline
You’re planning a mailing to a list of customers or prospects. You have spent a lot of time thinking up a really great offer and a clever creative piece. You get a good list and mail it. Let’s say the...

Found in: Database Marketing | List Services | Mailing/Postal/Shipping
 
Three USPS Insider Tips for Effective Direct Mail
10/24/07 - Target Marketing Tipline
As a member of the panel speaking on “Maximizing Customer Engagement in Direct Mail” at last week’s DMA07 Conference and Exhibition, Carlton Shufflebarger, brand manager of direct mail for the USPS, shared...

Found in: Direct Mail | Mailing/Postal/Shipping
 
Watch Three Key Fields To Keep Your Data Clean
10/3/07 - Target Marketing Tipline
You may be surprised to learn that just three key fields in your customer database will contain most of the mistakes in your file. They are the name, address and date fields. This information often is...

Found in: Database Marketing | Mailing/Postal/Shipping
 
Tighten Your Mail Programs with Merge/Purge Insights
9/19/07 - Target Marketing Tipline
Faced with the realities of postal rate hikes and increasing production costs, marketers must constantly evaluate their mailing procedures to identify incremental sources of profitability. Taking a closer...

Found in: Database Marketing | Mailing/Postal/Shipping
 
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