Multichannel Marketing


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Taunton Press’ Jane Weber on Integrating Offline/Online Creative
4/16/08 - Target Marketing Tipline
What came first, the print ad or the microsite? These days, savvy marketers are planning offline and online promotion components at the same time, knowing that Web-based elements can be adapted­—and even...

Found in: Creative | E-commerce | Multichannel Marketing
 
Finding & Funding
4/1/08 - Target Marketing
Oasis Legal Finance coordinates online and offline campaigns to reach plaintiffs

Found in: Multichannel Marketing | Search Engine Marketing/Optimization | DRTV
 
Nuts & Bolts: Case Study
4/1/08 - Target Marketing
Stronger merchandising features on its Web site, including detailed product views, helped Days Jewelers offset a decrease in brick-and-mortar traffic. Leveraging the Web for Retail

Found in: E-commerce | Multichannel Marketing | Web Design
 
Weichert Realtors’ Larry Mueller on Integrating E-mail and Direct Mail
3/5/08 - Target Marketing Tipline
Often viewed as a separate marketing channel, leveraging e-mail to support direct mail campaigns is an under-used marketing tool. But by integrating the two channels, marketers can harness the benefits...

Found in: E-mail Marketing | Multichannel Marketing
 
Media Usage Forecast 2008
3/1/08 - Target Marketing
Target Marketing’s second annual survey on direct response media spending

Found in: Multichannel Marketing | Direct Mail | DRTV | E-commerce | E-mail Marketing | Insert Media | Mobile Marketing | Search Engine Marketing/Optimization
 
The ‘E’ Connection
3/1/08 - Target Marketing
How to put your direct mail skills to use in e-mail marketing

Found in: E-mail Marketing | Multichannel Marketing
 
Direct Selling: Making a Match
3/1/08 - Target Marketing
Perfecting matchback in an imperfect world

Found in: Catalog Circulation | Database Marketing | Multichannel Marketing
 
Nuts & Bolts: Book Club
3/1/08 - Target Marketing
Revitalizing Telecom

Found in: DRTV | Multichannel Marketing
 
John Deere Credit’s David Patterson & Steven Brubaker on Trigger Marketing
2/27/08 - Target Marketing Tipline
In the quest for more meaningful interactions with prospects and customers, companies are turning to automation-based solutions that help them manage and deploy more complex behavior- and profile-driven...

Found in: Software/Technology | Multichannel Marketing | Database Marketing
 
Intuit’s Seth Greenberg on Paid Search
2/13/08 - Target Marketing Tipline
To keep abreast of discrepancies in search engine algorithms that present both risk and opportunities to boost ROI, Mountain View, Calif.-based financial software provider Intuit partnered with Zeta Interactive,...

Found in: Search Engine Marketing/Optimization | Multichannel Marketing
 
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