Merchandising

Few marketing touchpoints put customers in the driver seat the way customer product systems do. While this tactic has its detractors—those worried about negative publicity and those pointing out the ability...

Found in: E-commerce | Merchandising | Web Design

Retailers with stores in California, Florida and New York enjoy the greatest opportunity to capture a valuable share of the Hispanic market. But even though these metro areas feature high percentages of...

Found in: Multicultural Marketing | Merchandising

Techniques to help your products come alive on the printed page Selling a product through the mail is a true art form when it’s executed correctly. While it’s true that many direct marketers successfully...

Found in: Merchandising | Creative

A time-tested merchandising technique gets new vitality through data-driven personalization methods.  

Found in: E-commerce | Merchandising | Database Marketing

Here’s a last-minute checklist to see if you truly are ready for the holidays.  The fourth quarter’s started, the sales are coming in, the hard work is done and you finally can rest. Well, maybe not.

Found in: Multichannel Marketing | Merchandising

Turn a good idea into a best seller Every product is like a job seeker. A product has a resume; it interviews each time it’s shown on a catalog page or Web site; and if it presents its qualifications properly,...

Found in: Multichannel Marketing | Merchandising

In the old days, figuring out what changes to make to the next catalog was simpler. “Metrics” referred to the conversion of gallons to liters; “CRM” was a random sample of the alphabet; and “multi-channel”...

Found in: Multichannel Marketing | Merchandising