Insert Media


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6 Good Reasons to Test Into Insert Media
5/7/08 - Target Marketing Tipline
Direct mailers now face the 2008 postal rate increases, in effect on May 12, along with heightened paper and production costs and a sluggish economy. In a doom-and-gloom environment, insert media is a...

Found in: | Insert Media
 
Nuts & Bolts: Creative
4/1/08 - Target Marketing
Four Scientific Secrets to Better Space Ads

Found in: Insert Media | Creative
 
Media Usage Forecast 2008
3/1/08 - Target Marketing
Target Marketing’s second annual survey on direct response media spending

Found in: Multichannel Marketing | Direct Mail | DRTV | E-commerce | E-mail Marketing | Insert Media | Mobile Marketing | Search Engine Marketing/Optimization
 
Seven Tips for Insert Media Success
11/28/07 - Target Marketing Tipline
As marketers continue to adjust to the May 2007 U.S. Postal Service rate hike, more companies are attracted to the world of insert media, says Doug Guyer, president of new business development for Berwyn,...

Found in: Insert Media | Creative
 
Insert Media Buying Guide: Thinking Outside of the Mailbox
9/1/07 - Target Marketing
How to Sell with FSIs

Found in: Creative | Insert Media
 
Insert Media Buying Guide: Help Wanted
9/1/07 - Target Marketing
The insert media channel rewards those who carve their own path

Found in: Insert Media
 
Insert Media Buying Guide: Special Report
9/1/07 - Target Marketing
With media fragmentation a reality for all marketers, finding a way to be in more places at the same time is critical to capturing prospects’ and customers’ attention, not to mention growing sales. At...

Found in: Insert Media
 
Create Your Own Opportunities with a Unique Insert Media Program
5/23/07 - Target Marketing Tipline
It’s doffed its “alternative” moniker, taken its rightful place in the direct marketing mainstream and earned respect among professionals as a money-making option. But despite its reputation, there remain...

Found in: Insert Media
 
1-800-FLOWERS.COM’s Jill Eastman Vidal on Managing PIPs
4/18/07 - Target Marketing Tipline
Both package insert program (PIP) owners and mailers stand to gain if a program is successful. Carle Place, N.Y.-based gift retailer 1-800-FLOWERS.COM Inc. sends out approximately 2.5 million package insert...

Found in: Insert Media
 
Gauge the Strength of Your Insert Media Format
3/28/07 - Target Marketing Tipline
It’s the perfect marriage of convenience when your insert finds a home within the right vehicle. But there are a couple options to weigh when choosing a format that will have an impact in its insert program...

Found in: Insert Media
 
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