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Three Points on Data Collection for E-mail Campaigns
4/12/06 - Target Marketing Tipline
Knowing what, how and when to collect data from Web site visitors is essential to building online ROI. It can make the difference between creating a loyal customer and incurring lost business. But where...

Found in: E-commerce | E-mail Marketing
 
Jim Cannella on Mobile Marketing
4/19/06 - Target Marketing Tipline
Los Angeles-based entertainment company House of Blues Entertainment (HOB) prides itself on being ahead of the curve, both in its mission—to celebrate diversity of cultures and music—and as an enterprise...

Found in: E-commerce
 
Top Deliverability Strategies
4/26/06 - Target Marketing Tipline
For e-mail marketers, there’s no simple formula for perfect deliverability. Authentication, sender permitted forms (SPF), SenderID, DomainKeys, whitelists, list hygiene and even timing are just some of...

Found in: E-commerce | E-mail Marketing
 
Three Online Customer Loyalty Mistakes to Avoid
5/3/06 - Target Marketing Tipline
If you fail to serve the customer, you will lose a sale and possibly others that might have followed, which is serious enough. But if you fail to manage your customer relationships intelligently, you will...

Found in: E-commerce
 
Andy Sernovitz on Word-of-Mouth Marketing
5/3/06 - Target Marketing Tipline
Everyone knows positive word-of-mouth is a good way to boost your reputation with customers and potentially spur sales. It’s a concept that’s been around for a long time, but it’s gaining even greater...

Found in: Trade Associations/Trade Shows | E-mail Marketing | E-commerce | Multichannel Marketing
 
Multichannel Testing
6/1/06 - Target Marketing
Use the Web to make your testing dollars go further

Found in: Direct Mail | Multichannel Marketing | E-commerce | E-mail Marketing | Search Engine Marketing/Optimization
 
E-commerce Link: Mutual Benefit
6/1/06 - Target Marketing
The advantages of online cooperative marketing partnerships

Found in: Affiliate Marketing | E-commerce
 
Fast Facts: Inbox Influx
6/1/06 - Target Marketing
“Perception is reality. Consumers define ‘spam’ as anything they don’t find interesting. That includes permission e-mail from companies they do business with,” writes Return Path in its 2006 whitepaper,...

Found in: E-mail Marketing | E-commerce
 
Never too Small to Test
6/1/06 - Target Marketing
Just because your database isn’t in the millions and your budget isn’t the size of Dell’s, that doesn’t mean you can’t test. But if your housefile is only 25,000 names and your usual mailings are no more...

Found in: Direct Mail | E-commerce | E-mail Marketing | Multichannel Marketing | Search Engine Marketing/Optimization
 
Design for Easy Site Navigation
5/24/06 - Target Marketing Tipline
The majority of Web visitors land on your homepage and never go any further. They either click on the wrong link and land on your site by mistake, or they have no incentive to stay and dig deeper. To get...

Found in: Web Design
 
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