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Direct Mail

Found 236 items. Displaying 1...10

10 Tips to Maximize Postal Discounts
5/7/08 - Target Marketing Tipline

Organized by the Philadelphia Direct Marketing Association, a panel of regional mailing and postal experts met on May 1 to discuss maximizing postal discounts in the face of the May 12 rate changes. In...

Found in: Direct Mail

Sid Liebenson on Going Green and Do Not Mail
5/7/08 - Target Marketing Tipline

Through increased media coverage over the last year, “going green,” is now more widely understood as not only a trend, but also as a last-ditch effort necessary to help reduce the landslide environmental...

Found in: Direct Mail

Special Report on Multicultural Marketing: Market Power
5/1/08 - Target Marketing

Focusing your message for the African American market

Found in: Multicultural Marketing | Creative | Direct Mail | Lists

5 Ways to Get Out of Direct Mail’s Catch-22
4/23/08 - Target Marketing Tipline

Last year’s postal rate increase only sped up the minimization trend (vouchers and their ilk) among many direct mailers, who sought to lower their costs by downsizing their packages while hoping dearly...

Found in: Direct Mail

2 Tips to Avoid Soaring Parcel Rates
4/16/08 - Target Marketing Tipline

When the U.S. Postal Service restructured postage rates last May, some businesses took a wait-and-see approach, hoping the organization would change its mind and return to the old system of weight-based...

Found in: Direct Mail | Mailing/Postal/Shipping

OfficeMax’s Chris Duncan on Trigger Mail
4/2/08 - Target Marketing Tipline

You walk into an OfficeMax store, or go online, and make a purchase. Once upon a time, friendly service and a good product might make you a repeat customer for that office supplies business. Today, that...

Found in: Direct Mail | Database Marketing

Tomarkin/Greenawalt’s Peggy Greenawalt on Copy Strategy
3/26/08 - Target Marketing Tipline

Facing spiraling postal costs and impatient prospects, many direct mailers are rushing to cut the letter down and, sometimes, altogether. Fortunately, Peggy Greenawalt keeps a cool head. Part of that...

Found in: Creative | Direct Mail

3 Teaser Tactics to Use on the Outer
3/19/08 - Target Marketing Tipline

Getting prospects inside the envelope often hinges on the teaser. When employed, it may only be a short phrase, but it must simultaneously capture prospects’ attention, address their needs somehow and...

Found in: Direct Mail

Six Tips for Direct Mail Gifts
3/5/08 - Target Marketing Tipline

Premiums are known to boost open rates, response, cash with order and other kinds of consumer behavior. Read on for a few good tricks to using these gifts well in direct mail packages. 1. Editorial premiums...

Found in: Direct Mail

Four Pointers on Postal Pricing
3/5/08 - Target Marketing Tipline

By now, it’s common knowledge that the USPS is going to adjust postal rates again come this May. But before you go into a tailspin about another draconian increase, here are some facts behind the new rates—to...

Found in: Direct Mail

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