CRM / Database Marketing


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3 Ideas for Customer Retention Programs
4/16/08 - Target Marketing Tipline
To hold onto customers, whether they’re brand-new or have been interacting with your company for years, consider the following three tips from direct marketing consultant Lee Marc Stein and copywriter...

Found in: Customer/Donor Relationship Management
 
Cabela’s Jason Meyer on Leveraging Online Chat for CRM
4/9/08 - Target Marketing Tipline
With shopping cart abandonment rates increasing as consumers become busier, online customer service chat tools present an attractive alternative to long phone hold times. While plenty of companies already...

Found in: Customer/Donor Relationship Management | E-commerce | Contact Centers
 
OfficeMax’s Chris Duncan on Trigger Mail
4/2/08 - Target Marketing Tipline
You walk into an OfficeMax store, or go online, and make a purchase. Once upon a time, friendly service and a good product might make you a repeat customer for that office supplies business. Today, that...

Found in: Direct Mail | Database Marketing
 
What Marketers Need to Know About Encryption
3/26/08 - Target Marketing Tipline
Marketing managers are being forced to consider new ways to protect marketing information. Today, the manager faces internal and external compliance regulations in addition to balancing a budget, making...

Found in: Privacy/Data Security | Database Marketing
 
3 Web Analytics Sins to Avoid
3/26/08 - Target Marketing Tipline
In ClickTracks’ recent whitepaper, Seven Web Analytics Sins, and How to Avoid Them, the Santa Cruz, Calif.-based Web analytics software company points out seven mistakes marketers make when analyzing their...

Found in: E-commerce | Database Marketing
 
4 Opt-In Data Pointers
3/19/08 - Target Marketing Tipline
“Companies with solid brands and value propositions have nothing to fear from opt-in strategies.” This statement—almost a challenge, even—comes from the recently released 14 Step Checklist for Implementing...

Found in: Customer/Donor Relationship Management | Privacy/Data Security
 
Direct Selling: Making a Match
3/1/08 - Target Marketing
Perfecting matchback in an imperfect world

Found in: Catalog Circulation | Database Marketing | Multichannel Marketing
 
Are You Equipped
3/1/08 - Target Marketing
Think twice before attempting to build your marketing database in-house

Found in: Database Marketing
 
Nuts & Bolts: Five-Minute Interview
3/1/08 - Target Marketing
The Right Tool for a Sticky Job

Found in: Web Design | Software/Technology | E-commerce | Customer/Donor Relationship Management
 
John Deere Credit’s David Patterson & Steven Brubaker on Trigger Marketing
2/27/08 - Target Marketing Tipline
In the quest for more meaningful interactions with prospects and customers, companies are turning to automation-based solutions that help them manage and deploy more complex behavior- and profile-driven...

Found in: Software/Technology | Multichannel Marketing | Database Marketing
 
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