Business-to-Business (B-to-B)


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B-to-B Insights: Maximize Your Traffic
4/1/08 - Target Marketing
10 tips for increasing landing-page conversion rates

Found in: B-to-B Marketing
 
Doing More With Less
3/1/08 - Target Marketing
A campaign featuring a pURL attracts prospects to a personalized microsite that gathers more specific details, enabling Salesforce.com to continue feeding relevant information as part of its lead nurturing effort. A campaign featuring a pURL attracts prospects to a personalized microsite that gathers more specific details, enabling Salesforce.com to continue feeding relevant information as part of its lead nurturing effort. Successful lead nurturing anticipates needs and timing

Found in: B-to-B Marketing
 
Nuts & Bolts: B-to-B Marketing
3/1/08 - Target Marketing
Budgets Looking Up for 2008

Found in: B-to-B Marketing
 
B-to-B Insights: B-to-B Marketing in 1978 vs. 2008
2/1/08 - Target Marketing
Why you can’t get too comfortable in this lightening-speed industry

Found in: B-to-B Marketing
 
A Paradigm Shift
1/1/08 - Target Marketing
Informational and instructional videos on Cisco.com connect visitors with both ideas and the employees behind the products and services, making this feature popular with prospects and customers. When self-navigating visitors need a little help in finding online answers to their questions, Cisco offers a click-to-chat application via a page link or pop-up window. Cisco’s passage to the new world of customer-driven marketing

Found in: B-to-B Marketing | Database Marketing | E-commerce | Web Design
 
B-to-B Insights: How to Succeed in Sales Letters
12/1/07 - Target Marketing
Follow in the footsteps of direct mail’s “grand masters”

Found in: B-to-B Marketing
 
B-to-B Insights: What Are We Doing Here? (Part Two)
10/1/07 - Target Marketing
More reasons why B-to-B direct marketing works for me

Found in: B-to-B Marketing
 
Cutting Through the Clutter: Increasing e-mail deliverability and response
9/12/07 - Target Marketing
• Sponsored by: CampaignerPro • Duration: One hour

Found in: B-to-B Marketing | Creative | E-mail Marketing
 
Mind Your Own Business … Data
9/1/07 - Target Marketing
Turn marketing data into a business knowledge center

Found in: B-to-B Marketing | Database Marketing | Lists
 
Three Ways to Bring Marketing and Sales Together
8/8/07 - Target Marketing Tipline
A rift between marketing and sales departments, usually over which group deserves the credit for company success, persists in, and thus plagues, many businesses. However, many forward-thinking business...

Found in: Branding | B-to-B Marketing
 
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