Search results for Worldata/ WebConnect
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Found 18 item(s). Displaying 1-15
July 13, 2011 From Reuters
Worldata, the recognized leader in direct and interactive marketing services for over 30 years, announced today that President and CEO Jay Schwedelson has been featured in BtoB Magazine’s Who’s Who in 2011 annual report....
Lists Spotlight: 4 Tips to Improve Your Data Card Quality
June 1, 2011 From Tipline
Any list professional worth his or her salt knows that data cards are just a starting point in doing list research, but that doesn't mean their role is inconsequential to list managers and list owners. To maintain a high degree of quality list information for brokers and marketers, list marketing/research services provider NextMark, based in Hanover, N.H., has developed a ranking of list managers that use its data card publishing tool called the NextMark Top 50.
June 1, 2011 From Tipline
Any list professional worth his or her salt knows that data cards are just a starting point in doing list research, but that doesn't mean their role is inconsequential to list managers and list owners. To maintain a high degree of quality list information for brokers and marketers, list marketing/research services provider NextMark, based in Hanover, N.H., has developed a ranking of list managers that use its data card publishing tool called the NextMark Top 50.
November 9, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
October 11, 2010 From Home Page
At this year's annual DMA show in scintillating San Francisco, I had to make a difficult decision at 11:15 a.m. on Monday. What session to attend? After all, there were literally 20 to (maddenly) choose from at that exact time.
September 14, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
May 2010 From Target Marketing
Renting an e-mail list can be an effective way to do e-mail marketing. But it also can be a minefield. While the industry has come a long way in the past 10 to 15 years, it's still good to go into any e-mail rental situation with a "buyer beware" attitude. Here are some tips to help you be a smart e-mail list renter:
February 17, 2010 From Home Page
Boca Raton, Fla.-based direct and interactive marketing services firm Worldata has named Jay Schwedelson president and CEO. Prior, he had served as the company's corporate vice president. In his new role, he will assume executive decision-making for the entire Worldata enterprise.
Hotlists—New and Updated Files on the Market
January 19, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
January 19, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
January 4, 2010 From Industry Centers
Target Marketing took some time to chat with Alan Zamchick, vice preisdent of list management for Media Horizons Management about how he entered the list business, who his mentors were, what challenges he has faced in the industry and more.
Two Ideas for Better Online Lead Generation
December 2007 From Tipline
Emerging online strategies such as co-registration (a referral tactic), click-to-call technology (a tool for live leads) and e-mail exchanges (a targeted approach), can generate new leads at low costs. Contrary to popular belief, cost-per-lead marketing can be used within very tight target audiences by working with category-specific sites. Try a dry offer rather than an incentive offer, because the leads that are generated via these strategies are more highly responsive. Since you are paying for the leads on a cost-per-lead basis, your goal should not be to get the most leads, but to get the most qualified leads. It is helpful to use an autoresponder
December 2007 From Tipline
Emerging online strategies such as co-registration (a referral tactic), click-to-call technology (a tool for live leads) and e-mail exchanges (a targeted approach), can generate new leads at low costs. Contrary to popular belief, cost-per-lead marketing can be used within very tight target audiences by working with category-specific sites. Try a dry offer rather than an incentive offer, because the leads that are generated via these strategies are more highly responsive. Since you are paying for the leads on a cost-per-lead basis, your goal should not be to get the most leads, but to get the most qualified leads. It is helpful to use an autoresponder
Market Focus: Individual Investors
November 2007 From Target Marketing
More than 90 million Americans own shares of stock either as individual investments or through mutual funds, according to the New York Stock Exchange. And...
November 2007 From Target Marketing
More than 90 million Americans own shares of stock either as individual investments or through mutual funds, according to the New York Stock Exchange. And...
Lists to Test
November 2007 From Target Marketing
The following is a sample of lists available to reach this market: American Association of Individual Investors: 140,705 active paid members of an association that provides tools, data and guidance on investing. Price: $195/M. Call: MSI List Marketing, (847) 934-1111. InvestorsInsight Publishing: 156,742 six-month hotline names from this publisher of financial news products. Price: $135/M. Call: Teramedia, (407) 420-1108. Morningstar Dividend Investor: More than 12,123 subscribers who’ve paid up to $109 for a subscription to this monthly newsletter. Price: $155/M. Call Worldata, (561) 393-8200. The Kiplinger Letter: 123,891 subscribers to this weekly business outlook newsletter. Price: $150/M. Call: American List Counsel, (914) 524-5263. The Independent Adviser for
November 2007 From Target Marketing
The following is a sample of lists available to reach this market: American Association of Individual Investors: 140,705 active paid members of an association that provides tools, data and guidance on investing. Price: $195/M. Call: MSI List Marketing, (847) 934-1111. InvestorsInsight Publishing: 156,742 six-month hotline names from this publisher of financial news products. Price: $135/M. Call: Teramedia, (407) 420-1108. Morningstar Dividend Investor: More than 12,123 subscribers who’ve paid up to $109 for a subscription to this monthly newsletter. Price: $155/M. Call Worldata, (561) 393-8200. The Kiplinger Letter: 123,891 subscribers to this weekly business outlook newsletter. Price: $150/M. Call: American List Counsel, (914) 524-5263. The Independent Adviser for
IT Managers: Lists to Test
August 2007 From Target Marketing
The following is a sample of lists available to reach this market. CIO magazine: 133,768 subscribers, including C-level executives. Price: $275/M. Call: IDG List Services, (508) 370-0865. eWeek: More than 1.1 million IT decision makers subscribe to this newsweekly. Price: $250/M. Call: Walter Karl Inc., (845) 620-0700. C-Level Technology Professionals from CMP Technology: 356,731 C-level, U.S.-based qualified subscribers to 24 IT magazines and attendees of two conferences. The magazines include InformationWeek, InternetWeek, Network Computing and Embedded Systems Design. Price: $275/M. Call: MeritDirect, (914) 368-1000. Eli Journals IT Professionals Postal List: The 81,126 names on this list subscribe to at least one Eli Journal newsletter, including Linux Professional,
August 2007 From Target Marketing
The following is a sample of lists available to reach this market. CIO magazine: 133,768 subscribers, including C-level executives. Price: $275/M. Call: IDG List Services, (508) 370-0865. eWeek: More than 1.1 million IT decision makers subscribe to this newsweekly. Price: $250/M. Call: Walter Karl Inc., (845) 620-0700. C-Level Technology Professionals from CMP Technology: 356,731 C-level, U.S.-based qualified subscribers to 24 IT magazines and attendees of two conferences. The magazines include InformationWeek, InternetWeek, Network Computing and Embedded Systems Design. Price: $275/M. Call: MeritDirect, (914) 368-1000. Eli Journals IT Professionals Postal List: The 81,126 names on this list subscribe to at least one Eli Journal newsletter, including Linux Professional,
Good Hygiene Keeps ISPs From Calling You a Stinker
October 2006 From Tipline
Considering the number of professional relationships that must be developed to realize a decent ROI from your e-mail campaign, your relationship with your Internet service provider (ISP) may not be your top priority. Just send e-mail campaigns and wait for the results, right? Wrong, say industry insiders. Your relationship with your ISP could, and often will, make or break your campaign. It’s the critical difference between having your e-mails end up in your intended customers’ inboxes, or having them bounced back to you as undeliverable. “Hygiene has to be your number one priority, bar none,” says Jay Schwedelson, corporate vice president of Worldata, a
October 2006 From Tipline
Considering the number of professional relationships that must be developed to realize a decent ROI from your e-mail campaign, your relationship with your Internet service provider (ISP) may not be your top priority. Just send e-mail campaigns and wait for the results, right? Wrong, say industry insiders. Your relationship with your ISP could, and often will, make or break your campaign. It’s the critical difference between having your e-mails end up in your intended customers’ inboxes, or having them bounced back to you as undeliverable. “Hygiene has to be your number one priority, bar none,” says Jay Schwedelson, corporate vice president of Worldata, a
Hybrid E-mail
July 2006 From Target Marketing
B-to-B marketers know all too well that their e-mail open rates are on the decline. The problem, at least in part, says Jay Schwedelson, corporate vice president of Boca Raton, Fla.-based direct and interactive marketing services provider Worldata, is that e-mail clients such as Outlook 2000, Yahoo! and Gmail, increasingly are blocking HTML imagery and therefore virtually stripping marketers’ carefully designed e-mail campaigns of both message and impact. This particularly is worrisome for B-to-B marketers because many business professionals use a version of Outlook as their e-mail client—with the notable exception of medical, legal, accounting and consulting professionals, many of whom use personal domains
July 2006 From Target Marketing
B-to-B marketers know all too well that their e-mail open rates are on the decline. The problem, at least in part, says Jay Schwedelson, corporate vice president of Boca Raton, Fla.-based direct and interactive marketing services provider Worldata, is that e-mail clients such as Outlook 2000, Yahoo! and Gmail, increasingly are blocking HTML imagery and therefore virtually stripping marketers’ carefully designed e-mail campaigns of both message and impact. This particularly is worrisome for B-to-B marketers because many business professionals use a version of Outlook as their e-mail client—with the notable exception of medical, legal, accounting and consulting professionals, many of whom use personal domains
