Search results for TransUnion
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January 13, 2012 From Being Peter Kim
A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry's evolution, it was the best of what was around (and still might be). Now that...
Maximize Local Search Presence in 5 Easy Steps
September 7, 2011 From Tipline
A lucky 13 percent of all searches relate to Web users trying to find information about local items, according to comScore. According to Google, 20 percent of searches on its engine are related to location. Yet only four million businesses have claimed their spots in Google Places—perhaps representative of the overall situation.
September 7, 2011 From Tipline
A lucky 13 percent of all searches relate to Web users trying to find information about local items, according to comScore. According to Google, 20 percent of searches on its engine are related to location. Yet only four million businesses have claimed their spots in Google Places—perhaps representative of the overall situation.
Improving Campaign Efficiency and Reducing Expenses
February 2008 From Tipline
Direct marketers can improve campaign efficiency in two in ways. One is reducing costs by sending out fewer promotions or cutting the physical promotion’s cost (e.g., reduce the number of creative package inserts or switch to less expensive telemarketing shops), without dramatically reducing prospective buyers. The other is increasing the number of prospects likely to respond and purchase. This article assumes that direct marketers are using one or more targeting models and that these tools are up-to-date. If not, then bringing them up-to-date is the first step. Right Person, Right Time, Right Offer, Right Channel To reach your marketing goal, put greater effort into
February 2008 From Tipline
Direct marketers can improve campaign efficiency in two in ways. One is reducing costs by sending out fewer promotions or cutting the physical promotion’s cost (e.g., reduce the number of creative package inserts or switch to less expensive telemarketing shops), without dramatically reducing prospective buyers. The other is increasing the number of prospects likely to respond and purchase. This article assumes that direct marketers are using one or more targeting models and that these tools are up-to-date. If not, then bringing them up-to-date is the first step. Right Person, Right Time, Right Offer, Right Channel To reach your marketing goal, put greater effort into
The Crash of Two Iconic Business Models — 1
January 2008 From Denny Hatch's Business Common Sense
Most consumers know that their buying and bill-paying habits are closely monitored by the three great credit rating agencies: Equifax, Experian and TransUnion. What is less understood is the highly complex algorithm of scoring—taking all that bill-paying data on an individual and determining the chances that he or she will fail to pay a credit card charge or default on a loan. The dollar amount of credit extended and the Annual Percentage Rate (APR) charged are pinned to a consumer’s score. The unquestioned master of scoring alchemy is Fair Isaac, on whom some of the blame for the sub-prime crash—and perhaps the coming
January 2008 From Denny Hatch's Business Common Sense
Most consumers know that their buying and bill-paying habits are closely monitored by the three great credit rating agencies: Equifax, Experian and TransUnion. What is less understood is the highly complex algorithm of scoring—taking all that bill-paying data on an individual and determining the chances that he or she will fail to pay a credit card charge or default on a loan. The dollar amount of credit extended and the Annual Percentage Rate (APR) charged are pinned to a consumer’s score. The unquestioned master of scoring alchemy is Fair Isaac, on whom some of the blame for the sub-prime crash—and perhaps the coming
Business Outlook 2003
December 2002 From Target Marketing
Industry experts get serious about privacy, postage, telemarketing and more. Reported by Paul Barbagallo, Brian Howard & Hallie Mummert Privacy. The U.S. Postal Service. Telemarketing. Congress. These four topics dominated the discussion at Target Marketing's Business Outlook 2003 breakfast, held during the Direct Marketing Association conference in San Francisco in October. We gathered a distinguished panel of industry experts to outline the major issues direct marketers will face next year, and found that the more the industry changes, the more it stays the same. When Target Marketing convened a roundtable seven years ago to discuss the future of direct marketing, we gnashed teeth over
December 2002 From Target Marketing
Industry experts get serious about privacy, postage, telemarketing and more. Reported by Paul Barbagallo, Brian Howard & Hallie Mummert Privacy. The U.S. Postal Service. Telemarketing. Congress. These four topics dominated the discussion at Target Marketing's Business Outlook 2003 breakfast, held during the Direct Marketing Association conference in San Francisco in October. We gathered a distinguished panel of industry experts to outline the major issues direct marketers will face next year, and found that the more the industry changes, the more it stays the same. When Target Marketing convened a roundtable seven years ago to discuss the future of direct marketing, we gnashed teeth over
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