Search results for Portrait Software
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March 2011 From Target Marketing
Fantasyland is a great place for its members to go, but AAA Auto Club South's analytics team wants to ensure that its data—enabling, for example, insight into customers' propensity to buy the discounted Walt Disney World tickets it sells—reflects reality.
October 6, 2010 From Tipline
This plummeting cost of digital storage is not the primary cause of the mental opt-out phenomenon, but it is one of the reasons marketers need to pay more attention than ever to following good email marketing practices.
July 14, 2010 From Tipline
The Scotts Miracle-Gro Co. of Marysville, Ohio, knows for a fact that there are people who enjoy watching grass grow. The company's even weeded out the ones who enjoy it so much that they want as much information as they can get about how to make it grow taller, thicker and greener.
February 17, 2010 From Tipline
AAA Auto Club South has always been an expert on helping its members efficiently get from point A to point B. So when the Tampa, Fla.-based affiliate of AAA had a chance to improve its own efficiency while building predictive models, the association locked in the opportunity.
Retrofit CRM for Customer Centricity
December 2009 From Target Marketing
Many companies think they already have a customer relationship management system. But what they may have is a product-centric, rather than a customer-centric, system. Meanwhile, what they already have can be retrofitted to perform to today's integrated marketing standards.
December 2009 From Target Marketing
Many companies think they already have a customer relationship management system. But what they may have is a product-centric, rather than a customer-centric, system. Meanwhile, what they already have can be retrofitted to perform to today's integrated marketing standards.
Portrait Software's Mark Smith on How Adding Trigger-Based Updates to Existing CRM Infrastructure Can Improve Retention Rates
October 21, 2009 From Best of DMA
Heather Fletcher, senior editor of Target Marketing magazine, talks with Mark Smith during DMA09 in San Diego. Smith, executive vice president of global sales for Britain-based integrated marketing solutions provider Portrait Software, discusses trigger marketing and how CRM boosts overall retention rates.
October 21, 2009 From Best of DMA
Heather Fletcher, senior editor of Target Marketing magazine, talks with Mark Smith during DMA09 in San Diego. Smith, executive vice president of global sales for Britain-based integrated marketing solutions provider Portrait Software, discusses trigger marketing and how CRM boosts overall retention rates.
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