Search results for smartFOCUS
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Equifax Provides Comprehensive Marketing Solution to Major Magazine Publisher
November 23, 2009 From White Papers and Sponsored Content
Equifax Database Services, a leading provider of marketing database hosting services and a business unit of Equifax Inc. (NYSE: EFX), today announced a multi-year marketing solution with Hachette Filipacchi Media U.S. (HFM U.S.) to support the magazine publisher's direct marketing efforts and its list rental business.
November 23, 2009 From White Papers and Sponsored Content
Equifax Database Services, a leading provider of marketing database hosting services and a business unit of Equifax Inc. (NYSE: EFX), today announced a multi-year marketing solution with Hachette Filipacchi Media U.S. (HFM U.S.) to support the magazine publisher's direct marketing efforts and its list rental business.
2 Ways Publishers Can Increase Marketing Productivity
November 18, 2009 From Tipline
With many marketing departments shrinking over the past year-plus due to the struggling economy, it’s become paramount to execute programs as efficiently as possible. That means increasing the productivity of all marketing activities. Tom Ratkovich, president and CEO of smartFOCUS ASTECH, a Denver-based provider of marketing automation solutions to the publishing industry, shares his thoughts on how publishers can do just that.
November 18, 2009 From Tipline
With many marketing departments shrinking over the past year-plus due to the struggling economy, it’s become paramount to execute programs as efficiently as possible. That means increasing the productivity of all marketing activities. Tom Ratkovich, president and CEO of smartFOCUS ASTECH, a Denver-based provider of marketing automation solutions to the publishing industry, shares his thoughts on how publishers can do just that.
Nuts & Bolts: Tech Talk
December 2006 From Target Marketing
One-stop Online Solution Enterprise marketing software provider smartFOCUS has introduced smartREACTION, a new solution for analyzing, managing and executing online campaigns. SmartREACTION combines the following functions into one solution: analysis of and access to customer information; planning and automation of campaign execution, including an integrated content management system; a platform for circulating multichannel communications across all online channels; and reporting and operational management charts. www.smartfocus.com The End of Click Fraud? Metasearch engine ABCSearch announced the launch of ClickShield, a new click fraud monitoring software. Based on natural user behavior patterns and other proprietary methods, ClickShield optimizes all ABCSearch network traffic in real time, ensuring all
December 2006 From Target Marketing
One-stop Online Solution Enterprise marketing software provider smartFOCUS has introduced smartREACTION, a new solution for analyzing, managing and executing online campaigns. SmartREACTION combines the following functions into one solution: analysis of and access to customer information; planning and automation of campaign execution, including an integrated content management system; a platform for circulating multichannel communications across all online channels; and reporting and operational management charts. www.smartfocus.com The End of Click Fraud? Metasearch engine ABCSearch announced the launch of ClickShield, a new click fraud monitoring software. Based on natural user behavior patterns and other proprietary methods, ClickShield optimizes all ABCSearch network traffic in real time, ensuring all
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