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January 13, 2012 From Being Peter Kim
A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry's evolution, it was the best of what was around (and still might be). Now that...
5 Content Management CMS Tips for Large Enterprises
October 10, 2011 From SEO Moz
Some of the challenges of working with large enterprises revolve around the complexity of how the company is internally organized. For instance, many large enterprise are comprised of several different departments that may or may not have existing relationships. In such circumstances, our roles as SEOs...
October 10, 2011 From SEO Moz
Some of the challenges of working with large enterprises revolve around the complexity of how the company is internally organized. For instance, many large enterprise are comprised of several different departments that may or may not have existing relationships. In such circumstances, our roles as SEOs...
Challenges Creating Compelling SEO Content in the Enterprise
July 7, 2011 From Search Engine Watch
We took a look at how well Fortune 500 high-tech companies optimize their landing pages for specific keywords, so that they play a critical role in giving their brands optimal search engine visibility for high-traffic terms and phrases. Within the overall scoring system, there are sub-scores...
July 7, 2011 From Search Engine Watch
We took a look at how well Fortune 500 high-tech companies optimize their landing pages for specific keywords, so that they play a critical role in giving their brands optimal search engine visibility for high-traffic terms and phrases. Within the overall scoring system, there are sub-scores...
March 29, 2011 From B2Bbloggers
With the spring season of conferences and trade shows in full swing, #B2Bchat (a weekly conversation for B-to-B marketers on Twitter every Thursday at 8pm Eastern. Follow @B2B_chat for updates) tackled the best practices on how to manage them (and survive)....
AdGooroo’s Link Insight Incorporates Spam Analysis and Domain Comparisons; Helps Digital Marketers Quickly Find, Score and Build Quality Links
March 1, 2011 From Business Wire
AdGooroo, a leading provider of Digital Marketing Intelligence that drives competitive advantage, today unveiled new features of Link InsightTM, a powerful tool that presents marketers with a personalized map showing the best links for their website as well as poor quality links to avoid....
March 1, 2011 From Business Wire
AdGooroo, a leading provider of Digital Marketing Intelligence that drives competitive advantage, today unveiled new features of Link InsightTM, a powerful tool that presents marketers with a personalized map showing the best links for their website as well as poor quality links to avoid....
January 14, 2011 From MarketingProfs
Only one-half ( 50%) of B-to-B marketers formally measure the return of their online marketing investments, but those that do say online is more effective than traditional marketing channels, according to a report by AMR International....
December 15, 2010 From Tipline
What can B-to-B marketers do to have a more direct impact on the sales process? The answer is less about the promotion and more about what you do with the leads when they respond.
SalesFUSION, Inc. Announces New Partnership with ReturnPath
July 9, 2010 From 24-7PressRelease.com
SalesFUSION, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced that it has entered into a direct use and partner/referral relationship with Return Path, Inc., the global market leader in email deliverability and reputation management solutions. "Return Path is a clear market leader in...
July 9, 2010 From 24-7PressRelease.com
SalesFUSION, the maker of SalesFUSION 360, an integrated sales and marketing demand generation platform, today announced that it has entered into a direct use and partner/referral relationship with Return Path, Inc., the global market leader in email deliverability and reputation management solutions. "Return Path is a clear market leader in...
June 2008 From Target Marketing
The marketing challenge all companies face can be divided into two parts: customer acquisition and marketing to existing customers. Today, search engine marketing is the dominant methodology for customer acquisition, and Google is the preferred vehicle. The equally important task of existing customer marketing has a growing consensus around a set of best practices called mathematical marketing (MM). MM is the scientific process of marketing to existing customers based on a scientific understanding of how past customer behavior predicts future purchases. Key elements of the process include behavioral tracking, predictive analytics, behavioral targeting, testing, what-if analysis and results measurement. For comparison, the typical elements
October 2007 From Target Marketing
Go Retail to Web E-commerce application platform and services provider MarketLive has introduced FastTrack, an e-commerce solution designed to help retailers launch a fully optimized B-to-C e-commerce site in three months or less. FastTrack includes more than 200 e-commerce features bundled with MarketLive’s MarketLive 5 e-commerce platform, as well as intelligent imaging with dynamic image generation and zoom, free Google analytics, and search engine optimization. The solution also includes a rich display catalog that gives e-tailers a range of options for their online storefront. Real-time site management tools allow nontechnical staff to edit page displays, products, image, promotions, editorial content and merchandising information. Web:
High Tech Run Amok
May 2007 From Denny Hatch's Business Common Sense
For years, audiences have suspected that Britney Spears was lip-synching at her live performances. As one fan wrote in a blog: In her concerts when her microphone is turned on for her to talk to the audience, you can hear Spears gasping and trying to catch her breath and seconds later when she breaks back into song, she is smoothly singing without a problem, yet somehow her fans are just catching on that she might not be the “live” singer they thought she was. Last week, America’s hottest little pop tart was hoist by her own petard. During her show in Orlando, Fla., the
May 2007 From Denny Hatch's Business Common Sense
For years, audiences have suspected that Britney Spears was lip-synching at her live performances. As one fan wrote in a blog: In her concerts when her microphone is turned on for her to talk to the audience, you can hear Spears gasping and trying to catch her breath and seconds later when she breaks back into song, she is smoothly singing without a problem, yet somehow her fans are just catching on that she might not be the “live” singer they thought she was. Last week, America’s hottest little pop tart was hoist by her own petard. During her show in Orlando, Fla., the
Four Easy Ways to Improve E-mail Deliverability
April 2007 From Tipline
If the U.S. Postal Service had an 80 percent delivery rate, marketers would mutiny. So why do we settle for approximately the same delivery rate of legitimate commercial e-mail? Studies show that up to 20 percent of e-mail is not delivered to subscribers. The costs of that undelivered e-mail are very real and include lost transactions, lack of or inconsistent communication, ineffective marketing and more. Conversely, optimal delivery can increase communication, sales and brand building, and improve customer relationships. Here are some simple steps you can take to increase the chances that your e-mail will be delivered: • Freshen your list regularly. Remove subscribers
April 2007 From Tipline
If the U.S. Postal Service had an 80 percent delivery rate, marketers would mutiny. So why do we settle for approximately the same delivery rate of legitimate commercial e-mail? Studies show that up to 20 percent of e-mail is not delivered to subscribers. The costs of that undelivered e-mail are very real and include lost transactions, lack of or inconsistent communication, ineffective marketing and more. Conversely, optimal delivery can increase communication, sales and brand building, and improve customer relationships. Here are some simple steps you can take to increase the chances that your e-mail will be delivered: • Freshen your list regularly. Remove subscribers
Time to Rethink BANT
June 2005 From Target Marketing
By Russell Kern It's called lead generation, not purchase order generation, for a reason. On returning from this year's DMA Direct Marketing to Business conference in Orlando, Fla., I was surprised to have heard that B-to-B direct marketers still struggle with the results from their lead generation campaigns. At the trade show, I heard many conversations about how sales managers are complaining to direct marketing managers that their campaigns are not generating enough qualified leads. Worse, sales seems to be increasing its criticism of marketing for not knowing how to do its job. What sales seems to be asking direct marketers is: Why can't
June 2005 From Target Marketing
By Russell Kern It's called lead generation, not purchase order generation, for a reason. On returning from this year's DMA Direct Marketing to Business conference in Orlando, Fla., I was surprised to have heard that B-to-B direct marketers still struggle with the results from their lead generation campaigns. At the trade show, I heard many conversations about how sales managers are complaining to direct marketing managers that their campaigns are not generating enough qualified leads. Worse, sales seems to be increasing its criticism of marketing for not knowing how to do its job. What sales seems to be asking direct marketers is: Why can't
INTERNATIONAL How to Create a Global Privacy Program (888 word
July 2001 From Target Marketing
By Sheila Donovan Customer relationship management is one of direct marketing's hottest buzzwords. However, a key component of a business-to-consumer relationship often is overlooked. To remain competitive, direct marketers must also consider adding "privacy relationship management" to their list of things to do. Individuals around the world want to manage their privacy relationship with you! They want to understand what you want to know, why you want to know it, and what you do with this information. With whom do you plan to share it and how long do you plan to keep it? The capture of personal data for marketing purposes
July 2001 From Target Marketing
By Sheila Donovan Customer relationship management is one of direct marketing's hottest buzzwords. However, a key component of a business-to-consumer relationship often is overlooked. To remain competitive, direct marketers must also consider adding "privacy relationship management" to their list of things to do. Individuals around the world want to manage their privacy relationship with you! They want to understand what you want to know, why you want to know it, and what you do with this information. With whom do you plan to share it and how long do you plan to keep it? The capture of personal data for marketing purposes
Where in the World (1,824 words)
March 2001 From Target Marketing
By Richard Miller How to determine the best market for your product or service Where in the world is Carmen Sandiego? As you may know, that was the name of a delightful children's television program on PBS. Using a huge map of the world (without country names) painted on the floor, the young contestants vied with one another to plant themselves on the correct spot when a country name was called. The kids had fun, and it was fun to watch. But as an international direct marketer, you may not be having as much fun trying to guess where in the world your company
March 2001 From Target Marketing
By Richard Miller How to determine the best market for your product or service Where in the world is Carmen Sandiego? As you may know, that was the name of a delightful children's television program on PBS. Using a huge map of the world (without country names) painted on the floor, the young contestants vied with one another to plant themselves on the correct spot when a country name was called. The kids had fun, and it was fun to watch. But as an international direct marketer, you may not be having as much fun trying to guess where in the world your company
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