Search results for eMarketer
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Found 23 item(s). Displaying 1-15
February 1, 2012 From Today @ Target Marketing
Every marketer has an opinion about what constitutes marketing success. Every brand has its own reputation among its peers and loyalty among its customers. It has its own starting point, as well as its own sophistication level in multichannel marketing. However, there are common challenges and opportunities—themes we hear in the conversations we have. Here are some key questions and insights to shape your marketing strategies in 2012 and beyond.
January 20, 2012 From eMarketer
US online ad spending will post growth well above 20 percent again this year to reach nearly $40 billion, eMarketer estimates, as the Internet continues to prove its worth to advertisers in a tough economic climate. “Advertisers’ comfort level with integrated marketing is greater than ever, and this is helping...
5 Strategies for Creating Magnetic Online Content
January 16, 2012 From Mashable
Traditional advertising worked through distraction—an interruption to our sitcom, a page between magazine articles, a banner teasing our attention at the top of a webpage. Then entertainment channels fragmented as digital moved to the center of culture. “The goal now is to attract rather than distract, to...
January 16, 2012 From Mashable
Traditional advertising worked through distraction—an interruption to our sitcom, a page between magazine articles, a banner teasing our attention at the top of a webpage. Then entertainment channels fragmented as digital moved to the center of culture. “The goal now is to attract rather than distract, to...
Benefits of Social Sign-In Must Offset Privacy Concerns
December 1, 2011 From Bank Marketing Strategy
One of the most important yet tedious components of opening a new account account at a bank is completing the new account form. Whether done at a branch or online, the new account registration process is the first (and sometimes only) time when a bank can learn about a customer's...
December 1, 2011 From Bank Marketing Strategy
One of the most important yet tedious components of opening a new account account at a bank is completing the new account form. Whether done at a branch or online, the new account registration process is the first (and sometimes only) time when a bank can learn about a customer's...
July 21, 2011 From eMarketer
Social media marketing has gained its place at the table. eMarketer estimates 80% of companies with at least 100 employees will use social networks for marketing this year, up from nearly three in four last year. By 2012, usage will be even greater, and, in turn, efforts...
June 17, 2011 From Mashable
Smartphones, the most powerful data-collection tools ever created, don’t just tell brands what consumers want but where consumers are. Sometimes they even tell brands what consumers are doing at different times of the day....
June 15, 2011 From eMarketer
The Pew Internet & American Life Project announced this month that Twitter usage had risen from 8 percent of U.S. internet users in fall 2010 to 13 percent in May 2011, a 62.5 percent increase in penetration. Twitter usage does seem to be growing, but is...
June 14, 2011 From Search Engine Watch
I recently spoke at SES New York on best practices for mobile marketing with QR codes. Here's a follow-up crash course on tools, tactics, and best practices to confidently help you jumpstart a 2D barcode marketing campaign.
And for more information on using QR codes in direct mail
...
Will SMA Beat Out SEM?
June 2, 2011 From MediaPost
While there are certainly parallels between SEM and SMA, they're more like the uneven bars and should be approached with very different techniques. Not unlike SEM and SEO, for that matter.SMO = Social Media Optimization. This refers to the fashionable buzzwords "earned" and "owned" media that cover...
June 2, 2011 From MediaPost
While there are certainly parallels between SEM and SMA, they're more like the uneven bars and should be approached with very different techniques. Not unlike SEM and SEO, for that matter.SMO = Social Media Optimization. This refers to the fashionable buzzwords "earned" and "owned" media that cover...
Why Brand Marketing Campaigns from Century 21, Mastercard, Expedia and Others Are Betting Big on Social Gaming
May 6, 2011 From Mashable
Big brands are finding ways to leverage the enormous social gaming population (which is expected to reach 68.7 million players by the end of 2012). They’re jumping into the game—so to speak—with branded virtual goods, integrated ads and offers as well as games that combine digital...
May 6, 2011 From Mashable
Big brands are finding ways to leverage the enormous social gaming population (which is expected to reach 68.7 million players by the end of 2012). They’re jumping into the game—so to speak—with branded virtual goods, integrated ads and offers as well as games that combine digital...
April 15, 2011 From Mashable
Search marketing will grow 16 percent this year to $19.3 billion and 74 percent of North American ad agencies say their clients use Facebook, according to a study released Wednesday. The report, from the Search Engine Marketing Professional Organization, is based on an online survey of 920...
January 13, 2011 From San Diego Source
Social media as a promotional tool is officially on the radar screen for U.S. businesses in 2011. And as more consumers are using online tools like Facebook, Twitter and YouTube, this is the year that "marketers have transitioned from cautious engagement to full deployment," according to...
January 5, 2011 From Tipline
Addressable, interactive advertising promises to be mainstream in five years, likely accounting for 20 percent to 30 percent of all spend.
November 11, 2010 From Wall Street Journal
Facebook Inc. is attracting more advertising, but marketers are still trying to figure out the value of those ads. New data from comScore Inc. show that in September 24 percent of all online display ads in the U.S. appeared on Facebook—more than twice as many as any other...
Using Social Media To Rev Up Holiday Sales
September 17, 2010 From Webinars & Virtual Events
September 17, 2010 From Webinars & Virtual Events
While your holiday promotion plans are surely in full swing, there's still time to incorporate new social media strategies into your marketing mix.
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