Search results for Omniture
Found 11 item(s)
Found 11 item(s). Displaying 1-11
Page 1 of 1
February 3, 2012 From KISSmetrics
Conversion rate optimization (CRO) is a technique that should be in every digital marketer’s arsenal—it would be shortsighted to drive huge volumes of traffic to your site if you haven’t got an eye on whether they're converting or not. But how do you make sure that you’re optimizing your site...
June 15, 2011 From Home Page
A new study by Forrester Consulting finds 48 percent of interactive marketing executives rank understanding customers’ cross-channel interactions as one of the top challenges facing marketing today.
Google and Unilytics Form First Google Analytics Authorized Consultant Partnership in Toronto, Ontario to Provide Google Analytics Services
December 21, 2010 From PRWeb
Unilytics today announced a partnership with Google which will provide optimization service and support to Google Analytics customers. Unilytics is the first and only Google Analytics Authorized Consultant (GAAC) in Toronto, Ontario. Under this agreement, Unilytics will provide Google Analytics service and support using its extensive experience in the web...
December 21, 2010 From PRWeb
Unilytics today announced a partnership with Google which will provide optimization service and support to Google Analytics customers. Unilytics is the first and only Google Analytics Authorized Consultant (GAAC) in Toronto, Ontario. Under this agreement, Unilytics will provide Google Analytics service and support using its extensive experience in the web...
Ciena's Cory Reed on Improving Lead Generation Through Optimized Site Search and Analytics
June 9, 2010 From Tipline
Businesses and their customers have something in common with comedian Patton Oswalt. In a rant about Star Wars prequels, Oswalt yells that he doesn't care where the stuff he loves comes from, "I just love the stuff I love!"
June 9, 2010 From Tipline
Businesses and their customers have something in common with comedian Patton Oswalt. In a rant about Star Wars prequels, Oswalt yells that he doesn't care where the stuff he loves comes from, "I just love the stuff I love!"
December 2009 From Target Marketing
Here is a conversation I have at least twice a month:
Client: "I want you to write copy to generate more orders on my Web site."
Bly: "What's the conversion rate of the page?"
Client: "We aren't really sure."
3 Tactics to Boost Online Conversion and Revenue
July 1, 2009 From Tipline
Two big obstacles to marketing success are lack of relevance in communications and disjointed customer experiences caused by disconnected processes, data silos and static, untested content. To combat these problems, on-demand marketing solutions and e-mail service provider Responsys offers three tips in its white paper, Tear Down the Walls Between Email and Your Website.
July 1, 2009 From Tipline
Two big obstacles to marketing success are lack of relevance in communications and disjointed customer experiences caused by disconnected processes, data silos and static, untested content. To combat these problems, on-demand marketing solutions and e-mail service provider Responsys offers three tips in its white paper, Tear Down the Walls Between Email and Your Website.
April 2009 From Target Marketing
So House Beautiful and Popular Mechanics don’t have much in common other than their parent company, Hearst Magazines of New York, right? Well, no. As it turns out, readers of both magazines—as well as other Hearst titles, including Country Living and Good Housekeeping—are interested in being environmentally conscious if it’s affordable. So Hearst targeted each magazine’s subscribers in a six-part “Earth Month” e-mail campaign. Recipients responded by heading to Hearst’s TheDailyGreen.com in droves. There, House Beautiful readers could learn how to save on organic food while Popular Mechanics subscribers could research the “10 Most Fuel-Efficient 2008 Vehicles.” Meanwhile, the print magazine subscribers were helping drive traffic on the “green Web site for regular people” by clicking through and accounting for 25 percent of TheDailyGreen.com’s April 2008 traffic.
3 Ways to Conquer Common B-to-B Marketing Challenges
October 22, 2008 From Tipline
Let's face it, B-to-B marketers don't have it easy. New and unique challenges arise every day, and it's a struggle to stay on top of things.
October 22, 2008 From Tipline
Let's face it, B-to-B marketers don't have it easy. New and unique challenges arise every day, and it's a struggle to stay on top of things.
When Online Goes Offline
October 2007 From Target Marketing
Marketers tend to approach online and offline marketing as two separate challenges that require different sets of solutions. It often is assumed that in the world of online marketing, online data is the only data that matters. Similarly, when executing direct mail programs, companies believe that the only relevant information is offline knowledge. Correct approach, right? Wrong. Very wrong. With regard to online marketing campaigns, marketing firms have traditionally struggled to extract and leverage information from their Web analytics packages. Recently, however, this knowledge has become easier to grasp and process as some firms have homed in on how best to understand information,
October 2007 From Target Marketing
Marketers tend to approach online and offline marketing as two separate challenges that require different sets of solutions. It often is assumed that in the world of online marketing, online data is the only data that matters. Similarly, when executing direct mail programs, companies believe that the only relevant information is offline knowledge. Correct approach, right? Wrong. Very wrong. With regard to online marketing campaigns, marketing firms have traditionally struggled to extract and leverage information from their Web analytics packages. Recently, however, this knowledge has become easier to grasp and process as some firms have homed in on how best to understand information,
Measurement—Not Money—Is the Key to PPC
December 2006 From Tipline
Time and money—two things we all would like more of. They also are two key ingredients lacking from most pay-per-click (PPC) SEM programs, according to a recent study conducted by consultancies the e-tailing group and NetElixir. The 1st Annual E-tailer PPC Stress Study found that when asked about the one thing their organization could do to improve PPC management, respondents were vocal about their desire for “more robust management,” citing such needs as “more people and more time to manage campaigns,” “more resources in place to manage in more depth,” “more time … for strategy and development of campaigns,” and the ability to “dedicate
December 2006 From Tipline
Time and money—two things we all would like more of. They also are two key ingredients lacking from most pay-per-click (PPC) SEM programs, according to a recent study conducted by consultancies the e-tailing group and NetElixir. The 1st Annual E-tailer PPC Stress Study found that when asked about the one thing their organization could do to improve PPC management, respondents were vocal about their desire for “more robust management,” citing such needs as “more people and more time to manage campaigns,” “more resources in place to manage in more depth,” “more time … for strategy and development of campaigns,” and the ability to “dedicate
Special Report - Search Engine Marketing
April 2006 From Target Marketing
When companies talk at search conferences about Web site improvements they implemented based on analysis of search users' behavior, they typically throw around increased sales numbers in the millions. These case studies likely represent some of the best results possible, but experts note that solid revenue is at stake for all companies willing to drill down into their online analytics to uncover conversion opportunities. This report takes a look at the impact of online analytics on paid and organic search, but with a stronger focus on paid. The reason? As Lisa Wehr, founder and CEO of search engine marketing (SEM) firm Oneupweb, puts
April 2006 From Target Marketing
When companies talk at search conferences about Web site improvements they implemented based on analysis of search users' behavior, they typically throw around increased sales numbers in the millions. These case studies likely represent some of the best results possible, but experts note that solid revenue is at stake for all companies willing to drill down into their online analytics to uncover conversion opportunities. This report takes a look at the impact of online analytics on paid and organic search, but with a stronger focus on paid. The reason? As Lisa Wehr, founder and CEO of search engine marketing (SEM) firm Oneupweb, puts
Page 1 of 1
