Search results for Ford Printing & Mailing
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Driving Customer Engagement: Ford's Multichannel Approach
March 15, 2012 From Webinars & Virtual Events
This is just one of the great sessions that will be available for free, LIVE on March 15th as part of the 2012 Direct Marketing Day @ Your Desk Virtual Conference & Expo. Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest of the show agenda!
Part of any marketers success now depends on the ability to deliver relevant content through the right combination of channels at the right time. This session will describe specific methods and applications Ford's Extended Service Business uses to create and distribute digital content in concert with traditional marketing channels.
Ford were early adopters of personalized direct mail and email and are now using multichannel communications to increase customer engagement and improve sales penetration. It's used a more customized and targeted approach in the direct mail letters, incorporating the many data points that they had on car owners — such as geographic location, age, gender, type of car purchased, mileage, financing options, etc. Now they supplement their direct mail efforts with interactive digital content that further realized great results -- 13 percent response and 24 percent in sales penetration!
Participants can expect to learn the following:
> How the use of relevant personalized content delivered through both traditional offline channels and digital online channels can increase response and improve customer engagement
> How direct mail can effectively drive a multichannel approach
> What digital interactive collateral is and how to use it
> See a demonstration of a proprietary application where consumers can create highly customized brochures in an online environment and produce it in real-time
Click here to register for Direct Marketing Day @ Your Desk today!
March 15, 2012 From Webinars & Virtual Events
This is just one of the great sessions that will be available for free, LIVE on March 15th as part of the 2012 Direct Marketing Day @ Your Desk Virtual Conference & Expo. Read on for more details about this particular webinar, and click below to register for the show, or to get more information about the rest of the show agenda!
Part of any marketers success now depends on the ability to deliver relevant content through the right combination of channels at the right time. This session will describe specific methods and applications Ford's Extended Service Business uses to create and distribute digital content in concert with traditional marketing channels.
Ford were early adopters of personalized direct mail and email and are now using multichannel communications to increase customer engagement and improve sales penetration. It's used a more customized and targeted approach in the direct mail letters, incorporating the many data points that they had on car owners — such as geographic location, age, gender, type of car purchased, mileage, financing options, etc. Now they supplement their direct mail efforts with interactive digital content that further realized great results -- 13 percent response and 24 percent in sales penetration!
Participants can expect to learn the following:
> How the use of relevant personalized content delivered through both traditional offline channels and digital online channels can increase response and improve customer engagement
> How direct mail can effectively drive a multichannel approach
> What digital interactive collateral is and how to use it
> See a demonstration of a proprietary application where consumers can create highly customized brochures in an online environment and produce it in real-time
Click here to register for Direct Marketing Day @ Your Desk today!
January 13, 2012 From Being Peter Kim
A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry's evolution, it was the best of what was around (and still might be). Now that...
January 17, 2011 From London Evening Standard
Over the past couple of years, an entirely new kind of executive has begun to appear in the upper echelons of US corporations: the social media strategist. Some 200 major US businesses now employ such a person....
January 13, 2011 From San Diego Source
Social media as a promotional tool is officially on the radar screen for U.S. businesses in 2011. And as more consumers are using online tools like Facebook, Twitter and YouTube, this is the year that "marketers have transitioned from cautious engagement to full deployment," according to...
Ford Fiesta 'Unwraps' Itself With Unique New Interactive Owner Delivery Experience
June 24, 2010 From TM News Clippings
DEARBORN, Mich., June 24 /PRNewswire/ -- The all-new Ford Fiesta is on its way to dealerships, and owners will receive an experience unlike any other when they take delivery of their new carA unique delivery experience for Fiesta owners includes a...
June 24, 2010 From TM News Clippings
DEARBORN, Mich., June 24 /PRNewswire/ -- The all-new Ford Fiesta is on its way to dealerships, and owners will receive an experience unlike any other when they take delivery of their new carA unique delivery experience for Fiesta owners includes a...
March 5, 2010 From Denny Hatch's Business Common Sense
The In the News story at right is a stunning admission by the president of Toyota—a dozen words that describe his giant corporation being totally out of control:
Some people just got too big-headed and focused too excessively on profit.
Who are “some people"?
Let’s call them a cabal, which the OneLook Dictionary defines as “a clique (often secret) that seeks power, usually through intrigue.”
Since 1999, this cabal has been responsible for a reported:
- 2,262 instances of unintended acceleration
- 815 crashes
- 52 deaths.
“We did realize that it was not good that pedals were not returning to their proper positions,” said Toyota’s quality control chief, Shinichi Sasaki, “but we took some time to consider whether we needed to take market action.”
Parse that. “We did realize ... but we took some time ..."
The message here to all businesspeople—from lone wolves to the CEOs of giant corporations:
For Pete’s sake, if you're CEO of anything, don't hide behind the words “we,” “us” and “our.” Don’t use them in copy. Don’t use them in speeches.
“We,” “us” and “our” are code for, “It wasn’t my decision alone, so I don’t have to take responsibility.”
Or, in the words of the late Freddie Prinze Sr., "Eez not mai yob."
When the Philippines fell to the invading Japanese armies in 1942, Gen. Douglas MacArthur didn't say something half-baked and corporate such as, “We shall return,” or “America shall return”—meaning if the Japanese won the war, it wasn’t his fault.
He electrified the world with three iconic words:
“I shall return.”
Shadow Government, Shadow Management
November 11, 2008 From Denny Hatch's Business Common Sense
My wife, Peggy, and I overdosed on the 2008 election.
Eighteen months ago—with 10 Republicans and eight Democrats vying for their respective nominations—we started slowly. By August of this year, we were hooked. We'd start the day at 6 a.m. watching MSNBC's "Morning Joe" and his happy crew—Mika Brzezinski, Willie Geist, Pat Buchanan, et al. At 1 p.m., over a sandwich in the kitchen, I'd look in on Andrea Mitchell. After work we'd surf the dials, hitting Chris Matthews, David Gregory and Keith Olbermann on MSNBC; Brit Hume and his wonderful roundtable on Fox News; as well as checking in on Wolf Blitzer and Lou Dobbs at CNN. Compared to the energy and excitement of the cable shows, network evening news was a cure for insomnia.
The cable folks parsed every speech, analyzed every gesture, trumpeted every miscue, interviewed everybody and anybody who might shed some light on the outcome, and involved viewers in the minutiae of political campaigning. It was a giggle while it lasted.
Now Obama is in while McCain and Bush are out.
The suspense is gone. Life is normal once again.
So whither cable? Will it wither and die?
Welcome to the new shadow government.
November 11, 2008 From Denny Hatch's Business Common Sense
My wife, Peggy, and I overdosed on the 2008 election.
Eighteen months ago—with 10 Republicans and eight Democrats vying for their respective nominations—we started slowly. By August of this year, we were hooked. We'd start the day at 6 a.m. watching MSNBC's "Morning Joe" and his happy crew—Mika Brzezinski, Willie Geist, Pat Buchanan, et al. At 1 p.m., over a sandwich in the kitchen, I'd look in on Andrea Mitchell. After work we'd surf the dials, hitting Chris Matthews, David Gregory and Keith Olbermann on MSNBC; Brit Hume and his wonderful roundtable on Fox News; as well as checking in on Wolf Blitzer and Lou Dobbs at CNN. Compared to the energy and excitement of the cable shows, network evening news was a cure for insomnia.
The cable folks parsed every speech, analyzed every gesture, trumpeted every miscue, interviewed everybody and anybody who might shed some light on the outcome, and involved viewers in the minutiae of political campaigning. It was a giggle while it lasted.
Now Obama is in while McCain and Bush are out.
The suspense is gone. Life is normal once again.
So whither cable? Will it wither and die?
Welcome to the new shadow government.
May 2008 From Denny Hatch's Business Common Sense
Whenever things go wrong and I get depressed, my wife Peggy says, “Cheer up, nobody is shooting at us.” I used to know Francey Smith, who ran the Bloomingdale’s catalog for years. She was a marketing genius who combined database wizardry with great merchandising savvy. She was one of the best in the world at what she did. Now the Bloomingdale’s catalog, which has been around since 1886, is being killed off by Macy’s. It has an active file of 472,609 12-month mail-order buying households. A ballpark estimate would be that each household has an average of four people, which means a total of
December 2007 From Denny Hatch's Business Common Sense
I disagree with Michelle Higgins. She is a whiner and a handwringer. Getting on a plane is emphatically NOT “roughly akin to entering the ninth circle of hell.” It’s a miracle. The late author and critic Alfred Kazin said his idea of happiness was settling into an airliner seat with a book, a notebook and a martini. Amen. Jet planes have taken me higher and faster and to places around the world only dreamed of by my grandparents—and usually for only a few hundred bucks. If you want to spend $400 to $3000 or more an hour to fly in obscene luxury, plenty of
Unintended Damage in Business and Geopolitics
November 2007 From Denny Hatch's Business Common Sense
The record of human rights in China today is abysmal. From the Amnesty International Report 2007: An increased number of lawyers and journalists were harassed, detained, and jailed. Thousands of people who pursued their faith outside officially sanctioned churches were subjected to harassment and many to detention and imprisonment. Thousands of people were sentenced to death or executed. Migrants from rural areas were deprived of basic rights. Severe repression of Uighurs in the Xinjiang Uighur Autonomous Region continued, and freedom of expression and religion continued to be severely restricted in Tibet and among Tibetans elsewhere. Now various organizations and individuals with single-issue agendas are
November 2007 From Denny Hatch's Business Common Sense
The record of human rights in China today is abysmal. From the Amnesty International Report 2007: An increased number of lawyers and journalists were harassed, detained, and jailed. Thousands of people who pursued their faith outside officially sanctioned churches were subjected to harassment and many to detention and imprisonment. Thousands of people were sentenced to death or executed. Migrants from rural areas were deprived of basic rights. Severe repression of Uighurs in the Xinjiang Uighur Autonomous Region continued, and freedom of expression and religion continued to be severely restricted in Tibet and among Tibetans elsewhere. Now various organizations and individuals with single-issue agendas are
September 2007 From Denny Hatch's Business Common Sense
My wife, Peggy, and I are unabashed royal watchers. We subscribe—and look forward to every month—the Brit magazine, Majesty. Whenever we are in London, we try to visit the Queen’s Gallery off Buckingham Palace, because the Royal Family has one of the greatest private art collections in the world and the exhibitions there are changed regularly. So surfing DirecTV over early morning coffee on Friday, August 31, I stumbled on the BBC live coverage of the memorial service commemorating the 10th anniversary of the death of Princess Diana and was hooked. It is the BBC that invented TV coverage of great national events—funerals, coronations, state visits
August 2007 From Denny Hatch's Business Common Sense
The story of Warren McDowell, publisher of The Fire Island Journal, delivering 6,000 copies of his semi-weekly newspaper by boat to the retailers of that summer resort grabbed me. Fire Island is a quirky barrier island off Long Island’s South Shore, 32 miles long and half a mile wide. Cars are not permitted on the island. The only way to get there is by ferry, private boat or swimming. The wheeled vehicles of choice are kids’ wagons that carry everything—your luggage, groceries, dry cleaning and babies. Sure, the publisher could get a permit for a delivery truck to drive the beach. But this
Famous Last Words: Ruminations on Branding
August 2007 From Target Marketing
I was heartsick to hear American Heritage magazine is folding. I remember when it was founded back in 1954, the brainchild of three TIME alumni: James Parton, Oliver Jensen and Joseph Thorndyke. It broke all the rules. It accepted no advertising, was printed on heavy, glossy paper and had a hard cover with a full-color painting printed on it. It was not just a magazine; subscribers kept every issue and displayed their collections on bookshelves, along with Time-Life books, Harvard Classics and other great continuity series of the time. American Heritage circulation promotions were created by the legendary Frank Johnson, after whom the Johnson box
August 2007 From Target Marketing
I was heartsick to hear American Heritage magazine is folding. I remember when it was founded back in 1954, the brainchild of three TIME alumni: James Parton, Oliver Jensen and Joseph Thorndyke. It broke all the rules. It accepted no advertising, was printed on heavy, glossy paper and had a hard cover with a full-color painting printed on it. It was not just a magazine; subscribers kept every issue and displayed their collections on bookshelves, along with Time-Life books, Harvard Classics and other great continuity series of the time. American Heritage circulation promotions were created by the legendary Frank Johnson, after whom the Johnson box
9 Things You Need to Know about Starting a Profitable Online Community
June 2007 From Tipline
Know why it works. People have an inherent need to collaborate. Maybe it’s in our genes, but human beings seem to need, in addition to food, clothing and shelter, a fourth factor to sustain us: collaboration. Before the Internet, we commuted to work along with all of our fellow workers, hung our coats up together, shared a coffee break, discussed our families and our weekends, and gossiped about various topics of shared interests. Today, thanks to telecommuting—people working from home or from Wi-Fi spots—the need to collaborate is palpably urgent. “The goal that a person seeks to fulfill in joining an online or mobile
June 2007 From Tipline
Know why it works. People have an inherent need to collaborate. Maybe it’s in our genes, but human beings seem to need, in addition to food, clothing and shelter, a fourth factor to sustain us: collaboration. Before the Internet, we commuted to work along with all of our fellow workers, hung our coats up together, shared a coffee break, discussed our families and our weekends, and gossiped about various topics of shared interests. Today, thanks to telecommuting—people working from home or from Wi-Fi spots—the need to collaborate is palpably urgent. “The goal that a person seeks to fulfill in joining an online or mobile
May 2007 From Denny Hatch's Business Common Sense
A 26-year veteran of the Ford Motor Company, Michael D. Richards, was appointed general marketing manager of Lincoln Mercury in January 2006. Prior to that, he served as Ford’s customer service division general sales manager and regional manager for the California region and the Detroit region. Does customer service experience qualify him to oversee a direct marketing lead-generation campaign for Lincoln cars? Hardly. Richards sent me a mailing so humongous—a 10˝ x 15 1⁄2 ˝ four-color outer envelope—that it dominated everything that had come through the mail slot. Inside the carrier envelope were two elements: a giant 20-page, four-color brochure on heavy paper stock
