Search results for Elsevier
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January 13, 2012 From Being Peter Kim
A few years ago, I put together a list of social media marketing examples. The list contains 324 examples of brands putting social media to use and at that point in the social media industry's evolution, it was the best of what was around (and still might be). Now that...
The Quest for Versatile Content: Tips to help you maximize efficiency in preparing multichannel content
June 14, 2011 From Webinars & Virtual Events
Many books, including and particularly books with complex layouts (for example, math, chemistry, biology, health), have faced significant challenges in capitalizing on the growing e-book...
June 14, 2011 From Webinars & Virtual Events
Many books, including and particularly books with complex layouts (for example, math, chemistry, biology, health), have faced significant challenges in capitalizing on the growing e-book...
December 2008 From Target Marketing
Want to earn healthy profits? There are close to 3 million nurses in the U.S., says Diana Mason, registered nurse, Ph.D., and editor-in-chief of the American Journal of Nursing. According to the Bureau of Labor Statistics, the middle half of all registered nurses earned between $47,710 and $69,850 in 2006, and the highest-paid 10 percent made more than $83,440.
The Most Important Ads You Will Ever Write
March 2007 From Denny Hatch's Business Common Sense
The most important ads you will ever write are the help wanted classifieds that will bring the right people into your life and will enable your career to take off like a rocket and keep you in orbit. Is it a good idea to outsource the copy to a puffed-up, high-priced headhunter or a $22K junior assistant in the HR department? About Hiring When I first became president and editor of Target Marketing in 1993, the magazine was losing torrents of money. Two huge tasks faced me: giving the book editorial credibility and finding a few good sales reps that could convince old advertisers
March 2007 From Denny Hatch's Business Common Sense
The most important ads you will ever write are the help wanted classifieds that will bring the right people into your life and will enable your career to take off like a rocket and keep you in orbit. Is it a good idea to outsource the copy to a puffed-up, high-priced headhunter or a $22K junior assistant in the HR department? About Hiring When I first became president and editor of Target Marketing in 1993, the magazine was losing torrents of money. Two huge tasks faced me: giving the book editorial credibility and finding a few good sales reps that could convince old advertisers
December 2006 From Target Marketing
A large box arrived from Elsevier, unsolicited and containing a wonderful book—essential reading for anyone who writes the English language whether for fun or for business communications. The title: “Gabay’s Copywriters’ Compendium: The definitive creative writer’s guide” (Elsevier Butterworth-Heinemann). Its 700-plus pages are packed with copywriting secrets, business quotations and speech writing how-tos, as well as with insights on PR writing, Web writing, proofreading, punctuation, grammar, metaphors and a ton more. It is fast, funny and chock-a-block full of actionable information on what to say, what not to say, how to say it and how not to say it. Marketers will find a wealth of valuable
July 2006 From Target Marketing
Mobile marketing is a relatively new concept for U.S. consumers and marketers alike. So much so, that you may not really have a handle on how this burgeoning channel works or what it can add to your marketing mix. And although Alex Michael and Ben Salter of U.K.-based new-media company Sprite Interactive are on the leading edge of this technology, their new book “Mobile Marketing” (Elsevier, $29.95) does not shy away from discussing the challenges, limitations and market confusion about the mobile channel. As they write in the preface, “There is so much hype about how mobile will do this or that, and how
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