Search results for Direct Media
Found 28 item(s)
Found 28 item(s). Displaying 1-15
May 11, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
Hotlists—New and Updated Files on the Market
January 19, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
January 19, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
Hotlists—New and Updated Files on the Market
January 5, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
January 5, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
January 5, 2010 From Home Page
After a decade-long acquisitions spree that included Direct Media, Millard Group, Edith Roman Associates, Mokrynski Direct and YesMail, InfoGroup is launching an initiative to turn what CEO Bill Fairfield describes as a "loose confederation of 31 business units" that "caused operational inefficiencies and confusion in the marketplace" into a more unified portfolio of data-driven products and services under the InfoGroup brand umbrella.
January 2008 From Target Marketing
You may not picture golfers as seekers of luxury and quality—in fact, if you’re not a golfer yourself, you probably picture them only as older men wearing plaid pants and berets with pom-poms on top. But if that’s your mental image of golfers, you’re missing out on a great market with dollars to spend.
December 2007 From Target Marketing
Is your marketing campaign in need of a healthy dose of responsive prospects? Targeting hospital and health care administrators, with their impressive corporate budgets and high personal incomes, may be just the elixir. Hospital administrators and executives plan, direct, coordinate and supervise health care delivery. This market breaks down into two groups: Generalists manage (or help manage) entire facilities or health care systems. Specialists are in charge of specific clinical departments or services, such as nursing care, surgery, information technology, medical records or supply chain management. These professionals often are responsible for dozens—even hundreds—of employees and millions of dollars’ worth of facilities and equipment,
TM0907_Cover/chart
September 2007 From Target Marketing
The full list of 2007’s Top 50 Mailers (excludes catalogers) Company Sales/Revenue Industry List Manager(s) (in millions) Citigroup $146,558 Financial Does not rent Bank of America $117,017 Financial Does not rent JP Morgan Chase $99,845 Financial Does not rent 4 Sprint/Nextel $41,028 Telecommunications Does not rent American Express $27,136 Financial/Media Millard Group Washington Mutual $26,454 Financial Does not rent Capital One $15,191 Financial Does not rent Time Inc. $5,846 Media Millard Group/ Belardi-Ostroy Inc. 4 Pitney Bowes Co. $5,730 Business Services MeritDirect Salvation Army $5,300 Nonprofit Does not rent 4 Discover Card Services Inc. $5,000 Financial Does not rent Hearst Magazines $4,550 Media Direct Media International American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel The New York Times Company $3,289.9 Media American List Counsel BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel Reader’s Digest Association $2,386.2* Media American List Counsel/ The Catamount Group 4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp. Dow Jones & Company $1,783.9 Media American List Counsel Meredith Corp. $1,600 Media American List Counsel/ Millard Group Company Sales/Revenue Industry List Manager(s) (in millions) Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International Conde Nast Publications $1,400 Media Millard
September 2007 From Target Marketing
The full list of 2007’s Top 50 Mailers (excludes catalogers) Company Sales/Revenue Industry List Manager(s) (in millions) Citigroup $146,558 Financial Does not rent Bank of America $117,017 Financial Does not rent JP Morgan Chase $99,845 Financial Does not rent 4 Sprint/Nextel $41,028 Telecommunications Does not rent American Express $27,136 Financial/Media Millard Group Washington Mutual $26,454 Financial Does not rent Capital One $15,191 Financial Does not rent Time Inc. $5,846 Media Millard Group/ Belardi-Ostroy Inc. 4 Pitney Bowes Co. $5,730 Business Services MeritDirect Salvation Army $5,300 Nonprofit Does not rent 4 Discover Card Services Inc. $5,000 Financial Does not rent Hearst Magazines $4,550 Media Direct Media International American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel The New York Times Company $3,289.9 Media American List Counsel BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel Reader’s Digest Association $2,386.2* Media American List Counsel/ The Catamount Group 4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp. Dow Jones & Company $1,783.9 Media American List Counsel Meredith Corp. $1,600 Media American List Counsel/ Millard Group Company Sales/Revenue Industry List Manager(s) (in millions) Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International Conde Nast Publications $1,400 Media Millard
How Cooperative Are Co-op Databases?
November 2005 From Target Marketing
By Hallie Mummert Industry experts get into the pros and cons of this prospecting and analytics tool On the surface, participation in a cooperative database sounds like an absolute no-brainer. Merging your customer data with that of other direct marketers to develop more robust models that enable you to prospect more effectively than you could with only your own data to go on—what could be more intuitive? Scratch a little deeper, though, and you begin to realize that this sweet-smelling rose also can have thorns. Depending on how a cooperative database is governed, list managers and list owners cite risks such as unfair
November 2005 From Target Marketing
By Hallie Mummert Industry experts get into the pros and cons of this prospecting and analytics tool On the surface, participation in a cooperative database sounds like an absolute no-brainer. Merging your customer data with that of other direct marketers to develop more robust models that enable you to prospect more effectively than you could with only your own data to go on—what could be more intuitive? Scratch a little deeper, though, and you begin to realize that this sweet-smelling rose also can have thorns. Depending on how a cooperative database is governed, list managers and list owners cite risks such as unfair
Direct Marketer of the Year
Pat Corpora, president & CEO,
October 2005 From Target Marketing
Pat Corpora, president & CEO, By Lisa Yorgey Lester Giving Silkies hosiery continuity program a new pair of legs. Every workday, Pat Corpora comes into the office at 7:30 a.m. and heads for the mailroom, where he sifts through the orders that have come in overnight. This physical connection with the mail, says Corpora, gives him "a sense of the business." As president and CEO of HCI Direct, Corpora's business for the past three years has been putting the customer in control of the Bensalem, Pa.-based company's Silkies hosiery continuity program. With nearly 25 years of direct marketing experience, Corpora is well suited
Pat Corpora, president & CEO,
October 2005 From Target Marketing
Pat Corpora, president & CEO, By Lisa Yorgey Lester Giving Silkies hosiery continuity program a new pair of legs. Every workday, Pat Corpora comes into the office at 7:30 a.m. and heads for the mailroom, where he sifts through the orders that have come in overnight. This physical connection with the mail, says Corpora, gives him "a sense of the business." As president and CEO of HCI Direct, Corpora's business for the past three years has been putting the customer in control of the Bensalem, Pa.-based company's Silkies hosiery continuity program. With nearly 25 years of direct marketing experience, Corpora is well suited
Special Report List Buying Guide
August 2005 From Target Marketing
Introduction At a not-so-long-ago List Vision event held by the Direct Marketing Association (DMA), I remember hearing either Don Mokrynski or Mal McCluskey state that the number of datacards had practically tripled in recent years. The result: An overwhelming job for brokers trying to make sense of the prospecting opportunities for clients. While I understand the difficulty such datacard proliferation presents to brokers and mailers, it also represents a step forward in the list industry recognizing a need for more segmented and digestible list files. And that diversity is showing up all over the list business. This special report details the immense work
August 2005 From Target Marketing
Introduction At a not-so-long-ago List Vision event held by the Direct Marketing Association (DMA), I remember hearing either Don Mokrynski or Mal McCluskey state that the number of datacards had practically tripled in recent years. The result: An overwhelming job for brokers trying to make sense of the prospecting opportunities for clients. While I understand the difficulty such datacard proliferation presents to brokers and mailers, it also represents a step forward in the list industry recognizing a need for more segmented and digestible list files. And that diversity is showing up all over the list business. This special report details the immense work
What will be the list industry's most difficult challenge in 20
February 2005 From Target Marketing
Edited By Lisa Yorgey Lester Linda Huntoon, executive vice president, Direct Media, and chair of the DMA List/Database Council The concern that consumers have about marketing techniques, and the lack of understanding they have of how and why they receive mail—either postal or electronic—is becoming very obvious. I believe the list industry's most difficult challenge in 2005 is to reassure the public that our motives are well founded, and to educate them so they understand that we bring quality to their lives—not clutter. Consumers want control of all aspects of their lives, and their personal information (only list people call it data) is an
February 2005 From Target Marketing
Edited By Lisa Yorgey Lester Linda Huntoon, executive vice president, Direct Media, and chair of the DMA List/Database Council The concern that consumers have about marketing techniques, and the lack of understanding they have of how and why they receive mail—either postal or electronic—is becoming very obvious. I believe the list industry's most difficult challenge in 2005 is to reassure the public that our motives are well founded, and to educate them so they understand that we bring quality to their lives—not clutter. Consumers want control of all aspects of their lives, and their personal information (only list people call it data) is an
Keeping Pace
February 2005 From Target Marketing
By Abny Santicola We all know the phrase, "It's like riding a bike." And most of us have ridden or ride bikes. But is that all it takes to be considered a cyclist, or is there more? According to a 2003 sports participation study by the National Sporting Goods Association (NSGA), the overall bicycle riding population—made up of individuals 7 years of age or older who bike six or more times a year—numbers 36.3 million in the United States. But that's a pretty wide net. A truer representation of the cycling market is a group NSGA refers to as "frequent participants"—those who have biked
February 2005 From Target Marketing
By Abny Santicola We all know the phrase, "It's like riding a bike." And most of us have ridden or ride bikes. But is that all it takes to be considered a cyclist, or is there more? According to a 2003 sports participation study by the National Sporting Goods Association (NSGA), the overall bicycle riding population—made up of individuals 7 years of age or older who bike six or more times a year—numbers 36.3 million in the United States. But that's a pretty wide net. A truer representation of the cycling market is a group NSGA refers to as "frequent participants"—those who have biked
List Buying Guide: List Challenges and Solutions in 2004
August 2004 From Target Marketing
Experts encourage marketers to broaden their list horizons. The constant in the direct marketing world is the need to hunt for viable sources of prospecting names. In the early days of this industry, the variety of lists now on the market didn’t exist; list professionals and their clients would have to talk companies—sometimes competitors—into renting or exchanging names. As the number of lists on the market grew, it became a great deal easier for marketers to find quality lists for their offers. Now, average response rates suggest that marketers have tapped out every possible list source. According to a number of
August 2004 From Target Marketing
Experts encourage marketers to broaden their list horizons. The constant in the direct marketing world is the need to hunt for viable sources of prospecting names. In the early days of this industry, the variety of lists now on the market didn’t exist; list professionals and their clients would have to talk companies—sometimes competitors—into renting or exchanging names. As the number of lists on the market grew, it became a great deal easier for marketers to find quality lists for their offers. Now, average response rates suggest that marketers have tapped out every possible list source. According to a number of
TM0703_Market Focus, Motorcycle Enthusiasts
July 2003 From Target Marketing
By Paul Barbagallo Motorcycle Madness was once a condition that almost solely infected the 350-pound Hell's Angel type who lives in old blue jeans and dirty leather. Today, motorcycling in America is more for sport than for transportation, and it is more popular with all ranges of society than at any other time, says Buzz Kanter, editor in chief and publisher of motorcycle magazines American Iron and RoadBike. "Our readers range from dentists to guys missing teeth," Kanter jokes. "We have found much of the growing popularity with motorcycles is from people well into their careers, usually in their late
July 2003 From Target Marketing
By Paul Barbagallo Motorcycle Madness was once a condition that almost solely infected the 350-pound Hell's Angel type who lives in old blue jeans and dirty leather. Today, motorcycling in America is more for sport than for transportation, and it is more popular with all ranges of society than at any other time, says Buzz Kanter, editor in chief and publisher of motorcycle magazines American Iron and RoadBike. "Our readers range from dentists to guys missing teeth," Kanter jokes. "We have found much of the growing popularity with motorcycles is from people well into their careers, usually in their late
List Research is Key to Finding New Prospects
January 2003 From Target Marketing
By Dolores Ryan Babcock When I started my career in direct marketing, this industry was very different than it is today, and I was working with package inserts instead of lists. The basic research techniques I learned then and have refined over time haven't changed in the intervening years, though almost everything else in the business has. The first step in researching the list universe is to look again ... and AGAIN ... at the offer. This is probably the most important step, and one no broker or mailer can afford to overlook. The product or service and the way it is being
January 2003 From Target Marketing
By Dolores Ryan Babcock When I started my career in direct marketing, this industry was very different than it is today, and I was working with package inserts instead of lists. The basic research techniques I learned then and have refined over time haven't changed in the intervening years, though almost everything else in the business has. The first step in researching the list universe is to look again ... and AGAIN ... at the offer. This is probably the most important step, and one no broker or mailer can afford to overlook. The product or service and the way it is being
