Search results for Wunderman
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eM+C’s Digital Marketing Rock Star Webinar Series: The Top 4 Digital Marketing Trends for 2012
February 16, 2012 From Webinars & Virtual Events
The eM+C Digital Rock Star webinars are free, virtual, on-demand events that feature a 30-minute main presentation followed by four breakout sessions that drill into specific topics even further. Watch one breakout or all four!
Between the main session and the four breakouts -- you're guaranteed to come away with practical, actionable tips to amp up your 2012 digital marketing programs.
Our first installment, The Top 4 Digital Marketing Trends for 2012, will be available beginning February 16 @ 12 p.m. ET.
In today's cross-channel and cross-platform marketing world, having a continuous conversation with your customers is critical. In this session, Luis Hernandez, senior vice president of marketing technology at Wunderman looks at how four digital marketing channels - email and the intersection of social marketing, digital marketing attribution, SEO, and mobile - have evolved and how when used correctly be tied together to create continuous experiences.
After Luis' presentation, we'll feature breakout sessions on attribution, mobile, social & email and SEO.
Remember, this installment will be available on-demand beginning on February 16th. Click here to get your registration taken care of now -- and get ready to ROCK!
February 16, 2012 From Webinars & Virtual Events
The eM+C Digital Rock Star webinars are free, virtual, on-demand events that feature a 30-minute main presentation followed by four breakout sessions that drill into specific topics even further. Watch one breakout or all four!
Between the main session and the four breakouts -- you're guaranteed to come away with practical, actionable tips to amp up your 2012 digital marketing programs.
Our first installment, The Top 4 Digital Marketing Trends for 2012, will be available beginning February 16 @ 12 p.m. ET.
In today's cross-channel and cross-platform marketing world, having a continuous conversation with your customers is critical. In this session, Luis Hernandez, senior vice president of marketing technology at Wunderman looks at how four digital marketing channels - email and the intersection of social marketing, digital marketing attribution, SEO, and mobile - have evolved and how when used correctly be tied together to create continuous experiences.
After Luis' presentation, we'll feature breakout sessions on attribution, mobile, social & email and SEO.
Remember, this installment will be available on-demand beginning on February 16th. Click here to get your registration taken care of now -- and get ready to ROCK!
3 New Direct Mail Tricks for Old Testing Rules
June 29, 2011 From Tipline
Every direct marketing entrepreneur, manager, copywriter and consultant—even before the days of Claude Hopkins, J.K. Lasser, John Caples and Max Sackheim—had their own rules, "secrets" or "discovered truths." Dick Benson tested, modified and codified those rules that applied specifically to direct mail, especially in publishing, making them his own, and added others that came out of his client work and newsletter business. So, how do these hold up today?
June 29, 2011 From Tipline
Every direct marketing entrepreneur, manager, copywriter and consultant—even before the days of Claude Hopkins, J.K. Lasser, John Caples and Max Sackheim—had their own rules, "secrets" or "discovered truths." Dick Benson tested, modified and codified those rules that applied specifically to direct mail, especially in publishing, making them his own, and added others that came out of his client work and newsletter business. So, how do these hold up today?
Form Real Relationships with Facebook Friends and Twitter Followers
May 11, 2011 From Tipline
This is the challenge to marketers building digital relationships everywhere: Whether you are the largest brand or simply doing some personal branding, how well do you know the followers and friends you try to connect with every day? Get to know your social media followers beyond their Twitter profiles and Facebook information pages.
May 11, 2011 From Tipline
This is the challenge to marketers building digital relationships everywhere: Whether you are the largest brand or simply doing some personal branding, how well do you know the followers and friends you try to connect with every day? Get to know your social media followers beyond their Twitter profiles and Facebook information pages.
April 2011 From Target Marketing
Takeaways serve two purposes: 1) to force the writer (me) to focus on the key points of the story and ruthlessly self-edit when I start wandering off-track 2) to crystallize the story in the mind of the reader, making it memorable.
February 22, 2011 From Denny Hatch's Business Common Sense
In June 2005, I started writing this e-newsletter.
My wife, Peggy, who is the publisher, came up with the idea of having takeaway points―a short collection of bulleted one- and two-liners or short paragraphs at the end of each piece―that summarize why a particular column might be worth reading.
I assume readers are very busy. I have no interest in wasting anybody’s time.
For example, many blogs start off with the writer clearing throat, rolling up sleeves, rubbing hands together, by which time the reader is on Page 2 with nothing to show for the time spent. That is why my private definition of the typical blog is “a cross between a blob and a bog.”
Put another way: It is imperative to remember that on the Internet a writer is one click away from oblivion. If I don’t ruthlessly self-edit, the reader is gone in a twentieth of a second.
Readers of Business Common Sense can scan the lede, and if they have no interest in today’s subject, can be out of here in less than 20 seconds, maybe with a useful takeaway or two, maybe not.
Every now and then a reader would write me and ask if I ever were planning to publish a collection of the takeaways. I said thanks for the suggestion (I personally answer all e-mail correspondence), and put the idea on the back burner.
In 2010, I moved the idea to the front burner and what turned up is:
CAREER-CHANGING TAKEAWAYS!
Quotations, Rules, Aphorisms, Pithy Tips, Quips,
Sage Advice, Secrets, Dictums and Truisms in
99 Categories of Marketing, Business and Life
If you like what follows, you’ll find more information and how to order at www.dennyhatch.com
I persuaded the publisher (my wife, Peggy) to offer readers a fat pre-publication discount.
Enjoy!
January 26, 2011 From Tipline
In January's cover story, "The Big Qs of 2011," many predictons were made by our panelists, but their visions were so varied that it was impossible to point readers toward any conclusions, or even toward what Big Q they should start asking. Here are some of the things our experts picked to be game-changers in 2011 and beyond.
October 19, 2010 From Denny Hatch's Business Common Sense
Quasi-socialist France is going broke. The public trough is empty and I'm nervous.
Prior to the strike mayhem (see IN THE NEWS to the right), we bought and paid for airline tickets from Paris to Philadelphia in mid-December. How long will pandemonium prevail? Will we get home on time or, like France, will we go broke being stuck in Paris with the euro on the rise?
For generations, the French have considered it to be their God-given right to retire at age 60. In order to stay afloat, the Sarkozy government has upped the retirement age to 62.
That's not all. When a woman friend in Paris lost her job, she was eligible to receive the equivalent of 57.4 percent of her salary for up to three years, courtesy of the state. She had a job offer, but opted to double-dip—take freelance work while collecting unemployment. Plus, of course, she has universal health care, as do all French.
The only solution is for the government to legislate some major changes in its business model, and the citizenry is up in arms. It's a mini-revolution.
The point is when upheaval is necessary—in business, health, education or government—it is imperative to alert in advance those who are affected and make a powerful and persuasive argument for the change.
In the case France, the message to workers is simple:
France is running out of money. If you don't go along with this change, your pension will be pennies on the euro. What's more, your grandchildren will be forced to work until they are 75 and will hate you forever.
October 7, 2010 From Home Page
KnowledgeBase Marketing, the leader in providing the full spectrum of data-driven marketing solutions, announces that it has aligned its business units under the new brand name, KBM Group.
March 31, 2010 From Tipline
InfoTrends and North American Publishing Company (NAPCO) announced today the formation of an advisory board to provide industry insight for the 2010 InterACT! Conference. The event is scheduled for August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.
The Return of the Green Mail Debate
February 17, 2010 From Tipline
With the economic downturn, the green discussion seems to be somewhat muted. Not "Silent Spring"-like, but certainly palpable and, frankly, disturbing given the severity of global warming and other signs of environmental degradation. Similarly, just when so-called "green mail"—recycled envelopes, soy inks, green seals, environmental messaging, etc.—was building momentum, the economy tanked and seemingly took the green gang with it.
February 17, 2010 From Tipline
With the economic downturn, the green discussion seems to be somewhat muted. Not "Silent Spring"-like, but certainly palpable and, frankly, disturbing given the severity of global warming and other signs of environmental degradation. Similarly, just when so-called "green mail"—recycled envelopes, soy inks, green seals, environmental messaging, etc.—was building momentum, the economy tanked and seemingly took the green gang with it.
December 2009 From Target Marketing
It's as if marketing experts have been fooling around in the chemistry lab, mixing up potions to try to figure out what strategies will work best. And it seems as though they've discovered the future: integrated, customer- centric marketing.
Look Before You Leap
June 2009 From Target Marketing
When then presidential candidate Barack Obama used text messaging to announce his selection of a running mate, the event signaled a coming of age for mobile, particularly short message service (SMS), as a direct marketing channel. That the content of the SMS announcement—Joe Biden of Delaware was Obama’s choice—was trumped by leaks to the traditional media made the method of delivery no less significant. The campaign successfully used a promotion to build an opt-in mobile database of more than 3 million supporters with whom to communicate and motivate for the longer haul.
June 2009 From Target Marketing
When then presidential candidate Barack Obama used text messaging to announce his selection of a running mate, the event signaled a coming of age for mobile, particularly short message service (SMS), as a direct marketing channel. That the content of the SMS announcement—Joe Biden of Delaware was Obama’s choice—was trumped by leaks to the traditional media made the method of delivery no less significant. The campaign successfully used a promotion to build an opt-in mobile database of more than 3 million supporters with whom to communicate and motivate for the longer haul.
Do You Speak Bloglish?
January 14, 2009 From Tipline
Do you understand the “language” that consumers use when passionately discussing products or services in your category? What are the hot topics (meaning pleasure or pain) in these conversations? Who are the influencers, and who are the participants? Where are these conversations taking place? Are your competitors participating?
January 14, 2009 From Tipline
Do you understand the “language” that consumers use when passionately discussing products or services in your category? What are the hot topics (meaning pleasure or pain) in these conversations? Who are the influencers, and who are the participants? Where are these conversations taking place? Are your competitors participating?
Results of a Different Kind
August 2008 From Target Marketing
If you've been thinking about your company's carbon footprint, you're just a step away from a bigger idea that's taking shape in business culture today. It's called ethical marketing, and it was the focus of a keynote speech by David Sable, vice chairman and COO of Wunderman, at the DM Days New York Conference & Expo two months ago. His presentation was titled, "Fashion Statement or Fad du Jour: The Possibilities and Pitfalls of Ethical Marketing," but believe me, Sable was quite clear on the fact that companies must be more honorable in the way they interact with customers and conduct business if they want to remain relevant.
August 2008 From Target Marketing
If you've been thinking about your company's carbon footprint, you're just a step away from a bigger idea that's taking shape in business culture today. It's called ethical marketing, and it was the focus of a keynote speech by David Sable, vice chairman and COO of Wunderman, at the DM Days New York Conference & Expo two months ago. His presentation was titled, "Fashion Statement or Fad du Jour: The Possibilities and Pitfalls of Ethical Marketing," but believe me, Sable was quite clear on the fact that companies must be more honorable in the way they interact with customers and conduct business if they want to remain relevant.
May 2008 From Target Marketing
A few years ago, many of us in the interactive marketing field were predicting the “death of the homepage” or “Google is the new homepage.” About that time, some of us started touting widgets as the next big thing without really knowing why. It sounded right, and many of us were hungry for the next big thing.
