Search results for Quaero, a CSG solution
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5 Tips for Painless Customer Preference Management
February 3, 2012 From Today @ Target Marketing
Managing customer preferences can be a delicate balancing act. It can seem like an arduous task, but ultimately the work will pay off: Your customers will thank you and that gratitude will eventually show up in tangible measures of increased customer loyalty, spending and revenues. Here are five best practices marketers should consider when collecting and managing their customers’ preferences.
February 3, 2012 From Today @ Target Marketing
Managing customer preferences can be a delicate balancing act. It can seem like an arduous task, but ultimately the work will pay off: Your customers will thank you and that gratitude will eventually show up in tangible measures of increased customer loyalty, spending and revenues. Here are five best practices marketers should consider when collecting and managing their customers’ preferences.
January 26, 2011 From CRM magazine
In Forrester Research’s most recent evaluation of U.S. database marketing service providers (MSPs), Dave Frankland, vice president and principal analyst at Forrester, identified Epsilon, KBM Group, and Targetbase as the vendors with the strongest performance because of their analytical and strategic approach to the business, paired...
4 Tips to Manage Attrition
September 30, 2009 From Tipline
Most companies understand the value of retaining a customer relationship versus the cost associated with replacing it. But many still struggle with attrition issues. Why? Because organizations cannot prevent customer attrition if you are unable to define, detect or, even better, predict it.
September 30, 2009 From Tipline
Most companies understand the value of retaining a customer relationship versus the cost associated with replacing it. But many still struggle with attrition issues. Why? Because organizations cannot prevent customer attrition if you are unable to define, detect or, even better, predict it.
September 2009 From Target Marketing
Why? Everyone who’s ever been dumped wants the answer. Many never know the reason. But companies that use dashboards as a retention tool are not only finding out why; they’re figuring out when their beloved customers are showing signs of leaving so they can take the necessary steps to successfully woo them once again.
Reduce Direct Mail Spend Without Hurting Your Business
June 10, 2009 From Tipline
Direct marketers fear cutting costs too deep and impacting the ability to generate revenue, forgoing potential acquisition, losing market share, or just damaging the franchise or customer relationships. Regarding direct mail spend, marketers can do a number of things to cut costs and increase ROI while minimizing the impact on overall revenue and key customer acquisition and retention metrics.
June 10, 2009 From Tipline
Direct marketers fear cutting costs too deep and impacting the ability to generate revenue, forgoing potential acquisition, losing market share, or just damaging the franchise or customer relationships. Regarding direct mail spend, marketers can do a number of things to cut costs and increase ROI while minimizing the impact on overall revenue and key customer acquisition and retention metrics.
Elderhostel's Mei Fulton Discusses the Nonprofit's Data Mart
April 8, 2009 From Tipline
Using the patience that comes with age, Boston-based travel organization Elderhostel knew it could greatly improve efficiency by adding a data mart to its direct marketing strategy. Beginning implementation in September 2006, the 34-year-old nonprofit that provides educational travel opportunities to the 55 and older crowd brought the data mart live in May 2007.
April 8, 2009 From Tipline
Using the patience that comes with age, Boston-based travel organization Elderhostel knew it could greatly improve efficiency by adding a data mart to its direct marketing strategy. Beginning implementation in September 2006, the 34-year-old nonprofit that provides educational travel opportunities to the 55 and older crowd brought the data mart live in May 2007.
Join the Exchange
January 2006 From Target Marketing
Share your tips and learn from fellow direct marketers as we cover the hottest issues and best practices in e-mail marketing. Question: What's on your list of best practices when it comes to optimizing customer and prospect opt-in to your e-mail marketing campaigns? Answers: One of the best ways to get a customer to opt-in to ongoing communication is to ask for permission after you've just either helped a customer solve a problem or provided some other sort of excellent service. Customer service agents who slip in a permission question at the end of an extended and successful interaction
January 2006 From Target Marketing
Share your tips and learn from fellow direct marketers as we cover the hottest issues and best practices in e-mail marketing. Question: What's on your list of best practices when it comes to optimizing customer and prospect opt-in to your e-mail marketing campaigns? Answers: One of the best ways to get a customer to opt-in to ongoing communication is to ask for permission after you've just either helped a customer solve a problem or provided some other sort of excellent service. Customer service agents who slip in a permission question at the end of an extended and successful interaction
CRM Special Report: St. Supery Vineyards & Winery Case Study
February 2004 From Target Marketing
St. Supéry Vineyards & Winery, in Napa Valley, is an example of a marketer that has successfully implemented an outsourced CRM solution. Its objective was to increase the percentage of its business that is direct to consumer. St. Supéry determined that outsourcing was the correct path due to low start-up costs, access to leading technology and the ability to develop marketing campaigns on a “pay as you go” basis. Quaero worked with St. Supéry to design and build its marketing data mart, and its reporting and campaign-management capabilities. We also integrated customer-transaction detail (response-tracking information) from the vendor St. Supéry uses to support its
February 2004 From Target Marketing
St. Supéry Vineyards & Winery, in Napa Valley, is an example of a marketer that has successfully implemented an outsourced CRM solution. Its objective was to increase the percentage of its business that is direct to consumer. St. Supéry determined that outsourcing was the correct path due to low start-up costs, access to leading technology and the ability to develop marketing campaigns on a “pay as you go” basis. Quaero worked with St. Supéry to design and build its marketing data mart, and its reporting and campaign-management capabilities. We also integrated customer-transaction detail (response-tracking information) from the vendor St. Supéry uses to support its
CRM Special Report: Taking CRM Outside
February 2004 From Target Marketing
Elements of a Successful Outsourced Solution Outsourcing CRM solutions is a growing phenomenon that is generating a good deal of interest. For the purposes of this article, outsourced CRM solutions are defined as marketing automation applications that may include: hosted marketing databases, campaign management, lead generation/management, reporting and/or data mining. These applications may be hosted singly or in a turnkey solution. The benefits of outsourcing a CRM solution can be substantial, both in terms of revenue enhancement and cost reduction. Typically, marketers see benefits accrue slowly in the first few months after implementation, as the new technology and processes are thoroughly learned and integrated
February 2004 From Target Marketing
Elements of a Successful Outsourced Solution Outsourcing CRM solutions is a growing phenomenon that is generating a good deal of interest. For the purposes of this article, outsourced CRM solutions are defined as marketing automation applications that may include: hosted marketing databases, campaign management, lead generation/management, reporting and/or data mining. These applications may be hosted singly or in a turnkey solution. The benefits of outsourcing a CRM solution can be substantial, both in terms of revenue enhancement and cost reduction. Typically, marketers see benefits accrue slowly in the first few months after implementation, as the new technology and processes are thoroughly learned and integrated
Tame the E-mail Tangle
July 2003 From Target Marketing
By Steve Meyer Managing your customer e-mail information. E-mail continues to grow in importance as a form of communication with nearly universal reach. The concurrent explosion of spam e-mailing as a marketing technique recently resulted in sweeping legislation proposed to give consumers more control over how their personal information is used for contact purposes. To succeed as an e-mail marketer, then, you must carefully cultivate and harvest your valuable crop of e-mail addresses to ensure the best returns on your marketing efforts. E-mail represents an extremely cost-effective form of marketing, so why not just cover the world
July 2003 From Target Marketing
By Steve Meyer Managing your customer e-mail information. E-mail continues to grow in importance as a form of communication with nearly universal reach. The concurrent explosion of spam e-mailing as a marketing technique recently resulted in sweeping legislation proposed to give consumers more control over how their personal information is used for contact purposes. To succeed as an e-mail marketer, then, you must carefully cultivate and harvest your valuable crop of e-mail addresses to ensure the best returns on your marketing efforts. E-mail represents an extremely cost-effective form of marketing, so why not just cover the world
Roundup of Campaign Management Solutions (2,097 words)
March 2003 From Target Marketing
By Hallie Mummert Do you manage campaigns via an Excel spreadsheet and e-mail, or worse, a wall chart and a Magic Marker? With the need to operate in more than one channel for share of market and share of customer, it's getting harder to execute multiple campaigns without the aid of a sophisticated software tool. The following is a roundup of campaign management software solutions available to direct marketers. The only criteria for inclusion was that the product offer a component for direct mail campaign management; however, it could also handle e-mail, telemarketing, and other forms of marketing communication—which most do. While this is
March 2003 From Target Marketing
By Hallie Mummert Do you manage campaigns via an Excel spreadsheet and e-mail, or worse, a wall chart and a Magic Marker? With the need to operate in more than one channel for share of market and share of customer, it's getting harder to execute multiple campaigns without the aid of a sophisticated software tool. The following is a roundup of campaign management software solutions available to direct marketers. The only criteria for inclusion was that the product offer a component for direct mail campaign management; however, it could also handle e-mail, telemarketing, and other forms of marketing communication—which most do. While this is
Optimal CRM Solutions
January 2003 From Target Marketing
By Brad Connard My brother-in-law the neurologist—it sounds more like the start of a great joke than a discussion about selecting the optimal outsourced CRM solution. That said, my brother-in-law has significantly contributed to my thinking about CRM solutions. He insists that the most challenging part of his job is developing an accurate diagnosis. If done correctly, the cure is frequently the easier part. As I've reflected on my experience in both obtaining and providing CRM solutions, the most challenging aspect also is with the diagnosis. If we don't fully understand the problem, how can we develop the CRM cure?
January 2003 From Target Marketing
By Brad Connard My brother-in-law the neurologist—it sounds more like the start of a great joke than a discussion about selecting the optimal outsourced CRM solution. That said, my brother-in-law has significantly contributed to my thinking about CRM solutions. He insists that the most challenging part of his job is developing an accurate diagnosis. If done correctly, the cure is frequently the easier part. As I've reflected on my experience in both obtaining and providing CRM solutions, the most challenging aspect also is with the diagnosis. If we don't fully understand the problem, how can we develop the CRM cure?
How to Justify CRM Initiatives in a Changing Market
October 2001 From Target Marketing
By Sharon L. Weaver A number of changes have occurred in the marketplace over the past year that have put tremendous strain on an organization's capital investments. Employee layoffs, mergers and stock market drops all affect the amount of money consumers have to spend on products and services. Therefore, it is becoming even more important for organizations to both retain and deepen their relationships with existing customers. Customer relationship management (CRM) is an overall strategy that allows organizations to more effectively manage and track customer contacts. CRM initiatives start with a vision of how to make the organization more customer-focused, but often require a
October 2001 From Target Marketing
By Sharon L. Weaver A number of changes have occurred in the marketplace over the past year that have put tremendous strain on an organization's capital investments. Employee layoffs, mergers and stock market drops all affect the amount of money consumers have to spend on products and services. Therefore, it is becoming even more important for organizations to both retain and deepen their relationships with existing customers. Customer relationship management (CRM) is an overall strategy that allows organizations to more effectively manage and track customer contacts. CRM initiatives start with a vision of how to make the organization more customer-focused, but often require a
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