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Clean Sweep
August 2009 From Target Marketing
It’s fair to say we all have a place either in our homes or offices that we hope others won’t see. Whether it’s a crammed closet, junk drawer, three-car garage with no cars in it, musty attic boxes or sagging basement shelves, we all have some place that doesn’t pass Martha Stewart muster. We have just accumulated too much stuff.
August 2009 From Target Marketing
It’s fair to say we all have a place either in our homes or offices that we hope others won’t see. Whether it’s a crammed closet, junk drawer, three-car garage with no cars in it, musty attic boxes or sagging basement shelves, we all have some place that doesn’t pass Martha Stewart muster. We have just accumulated too much stuff.
February 6, 2009 From Inside Direct Mail Weekly
What's the best way to get inside a prospect's mind? There are surveys, focus groups, market research and customer service centers to collect information about an audience, but sometimes basic direct mail testing is the most straightforward and profitable way to find out which approaches work best
Continuous Improvement
October 2008 From Target Marketing
Over time, fulfillment programs can grow complicated and unwieldy, becoming less efficient if marketers do not carefully assess the impact of incremental changes to materials and processes. To keep a program running in Olympic form, marketers should invest in regular audits that take into account the full spectrum of operations and materials needed to achieve the desired goal - balancing cost with response.
October 2008 From Target Marketing
Over time, fulfillment programs can grow complicated and unwieldy, becoming less efficient if marketers do not carefully assess the impact of incremental changes to materials and processes. To keep a program running in Olympic form, marketers should invest in regular audits that take into account the full spectrum of operations and materials needed to achieve the desired goal - balancing cost with response.
Doctors Foster and Smith’s Gordon Magee on Meeting Customers’ Expectations Online
June 2008 From Tipline
Last month, research firm ForeSee Results announced the outcome of its Spring 2008 Top 100 Online Retail Satisfaction Index. Moving up from a fifth-place overall finish in the last rankings to No. 4 in the most recent release is the e-commerce site for Doctors Foster and Smith, the Rhinelander, Wisc.-based multichannel marketer of pet supplies and pharmaceuticals. The firm’s site also took top honors in the Specialty/Nonapparel subcategory. Target Marketing Tipline called on Gordon Magee, Doctors Foster and Smith’s Internet marketing and analysis manager, to learn some of his company’s tricks of the trade for improving the online shopping experience for customers. Target Marketing:
June 2008 From Tipline
Last month, research firm ForeSee Results announced the outcome of its Spring 2008 Top 100 Online Retail Satisfaction Index. Moving up from a fifth-place overall finish in the last rankings to No. 4 in the most recent release is the e-commerce site for Doctors Foster and Smith, the Rhinelander, Wisc.-based multichannel marketer of pet supplies and pharmaceuticals. The firm’s site also took top honors in the Specialty/Nonapparel subcategory. Target Marketing Tipline called on Gordon Magee, Doctors Foster and Smith’s Internet marketing and analysis manager, to learn some of his company’s tricks of the trade for improving the online shopping experience for customers. Target Marketing:
May 2007 From Denny Hatch's Business Common Sense
On two successive evenings last week—at the New York auction houses, Christie’s and Sotheby’s—a half-billion dollars worth of art changed hands. I am fascinated by the art world—the work itself, the lives of the artists, collectors great and small, and the value and prices that art commands. Plus, of course, the business of auctions and museums is intriguing. Relatively few people have money to buy great works of art for their homes and yachts. Fortunately for the rest of us, many of the great collectors either founded public museums of their own or left their art to established institutions. Since no advertisements were booked
John Profumo, Gary Hart and Pandora's Box
March 2006 From Denny Hatch's Business Common Sense
The End of Media Decorum March 14, 2006: Vol. 2, Issue No. 20 IN THE NEWS Scandal minister Profumo dies at 91 John Profumo, the man at the centre of the most notorious political sex scandal of the 20th century, has died at the age of 91 after suffering a stroke. Profumo, who spent four decades atoning for his disgrace, died peacefully at about midnight last night surrounded by his family, a spokesman for London's Chelsea and Westminster Hospital said. He had been admitted to hospital two days earlier. —The Independent, (UK), Online Edition, March 10, 2006 John Profumo, the central
March 2006 From Denny Hatch's Business Common Sense
The End of Media Decorum March 14, 2006: Vol. 2, Issue No. 20 IN THE NEWS Scandal minister Profumo dies at 91 John Profumo, the man at the centre of the most notorious political sex scandal of the 20th century, has died at the age of 91 after suffering a stroke. Profumo, who spent four decades atoning for his disgrace, died peacefully at about midnight last night surrounded by his family, a spokesman for London's Chelsea and Westminster Hospital said. He had been admitted to hospital two days earlier. —The Independent, (UK), Online Edition, March 10, 2006 John Profumo, the central
E-Commerce Events
January 2006 From Target Marketing
January 23-25 - Shop.org First Look, Hyatt Regency, Atlanta, Ga. For more: (202) 62-.8192, or memberevents@shop.org. January 26 - The Road Map for E-mail Marketing Success. San Mateo, Calif. For more: (888) 343-6786, or http://www.forrester.com/Events/Overview/0,5158,1115,00.html?. January 1 - Developing Effective E-Marketing, Holiday Inn Central, Omaha, Neb. For more: (212) 790-1500 or the-dma.org. February 9 - Boot Camp: The Road Map for E-mail Marketing Success: An Introduction, San Francisco. For more: (617) 613-6278, or tmcharg@forrester.com. February 27-March 2 - Search Engine Strategies Spring. Hilton New York. New York. For more: (203) 662-2857 or www.registration@jupitermedia.com. February 28 - Comprehensive E-mail
January 2006 From Target Marketing
January 23-25 - Shop.org First Look, Hyatt Regency, Atlanta, Ga. For more: (202) 62-.8192, or memberevents@shop.org. January 26 - The Road Map for E-mail Marketing Success. San Mateo, Calif. For more: (888) 343-6786, or http://www.forrester.com/Events/Overview/0,5158,1115,00.html?. January 1 - Developing Effective E-Marketing, Holiday Inn Central, Omaha, Neb. For more: (212) 790-1500 or the-dma.org. February 9 - Boot Camp: The Road Map for E-mail Marketing Success: An Introduction, San Francisco. For more: (617) 613-6278, or tmcharg@forrester.com. February 27-March 2 - Search Engine Strategies Spring. Hilton New York. New York. For more: (203) 662-2857 or www.registration@jupitermedia.com. February 28 - Comprehensive E-mail
E-Commerce Events
August 2005 From Target Marketing
September 7 - Developing Effective E-mail Marketing. Millennium Hotel, Minneapolis, Minn. For more: (212) 790-1500, or www.the-dma.org/events. September 12-14 - Shop.org 2005 Annual Summit. The Venetian. Las Vegas, Nev. For more: (202) 626-8192 or dacruzn@shop.org. September 21-22 - DMA Database Marketing Seminar. Palmer House Hilton, Chicago. For more: (212) 790-1500, or http://www.the-dma.org/seminars/database/. September 21-22 - Comprehensive E-mail Marketing Strategies. Crowne Plaza, San Francisco. For more: (212) 790-1500, or www.the-dma.org. September 21-23 - NEMOA Fall 2005 Conference. Mystic Marriott, Groton, Conn. For more: (207) 253-1855, or www.nemoa.org. September 27 - PMA Integrated Marketing Summit—Marketing 360
August 2005 From Target Marketing
September 7 - Developing Effective E-mail Marketing. Millennium Hotel, Minneapolis, Minn. For more: (212) 790-1500, or www.the-dma.org/events. September 12-14 - Shop.org 2005 Annual Summit. The Venetian. Las Vegas, Nev. For more: (202) 626-8192 or dacruzn@shop.org. September 21-22 - DMA Database Marketing Seminar. Palmer House Hilton, Chicago. For more: (212) 790-1500, or http://www.the-dma.org/seminars/database/. September 21-22 - Comprehensive E-mail Marketing Strategies. Crowne Plaza, San Francisco. For more: (212) 790-1500, or www.the-dma.org. September 21-23 - NEMOA Fall 2005 Conference. Mystic Marriott, Groton, Conn. For more: (207) 253-1855, or www.nemoa.org. September 27 - PMA Integrated Marketing Summit—Marketing 360
Blockbuster Direct Mail 2004 Axel Andersson Grand Controls
April 2005 From Target Marketing
The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1
April 2005 From Target Marketing
The following is the full list of Grand Controls identified by the Who's Mailing What! Archive as having been mailed for three years or more during the past decade (1995-2004). For more information on any of these mailings, contact Archive Director Paul Bobnak, at (215) 238-5225. Or, to order access to the entire direct mail library of mailings received by the Archive between 1994 and the present, visit www.whosmailingwhat.com. AARP Membership Registration Archive Code: 571AMASRP0604Z AARP Membership Card Archive Code: 571AMASRP0397A AARP Certificate of Admission Archive Code: 573AMASRP1095AZ Advertising Age Year/$69.95 Archive Code: 205ADAGEM0799Z Air & Space 5 + 1
E-mail Marketing Events
January 2005 From Target Marketing
September 7 - Developing Effective E-mail Marketing. Millennium Hotel, Minneapolis, Minn. For more: (212) 790-1500, or www.the-dma.org/events. September 21-22 - DMA Database Marketing Seminar. Palmer House Hilton, Chicago. For more: (212) 790-1500, or http://www.the-dma.org/seminars/database/. September 21-22 - Comprehensive E-mail Marketing Strategies. Crowne Plaza, San Francisco. For more: (212) 790-1500, or www.the-dma.org. September 27 - PMA Integrated Marketing Summit—Marketing 360 Degrees. McCormick Place South, Chicago. For more: (212) 420-1100, or www.pmalink.org. October 10-11 - DMA Statistics & Modeling for Direct Marketers. DMA Seminar Center, New York. For more: (212) 790-1500, or http://www.the-dma.org/seminars/statistics/. October 12-13 -
January 2005 From Target Marketing
September 7 - Developing Effective E-mail Marketing. Millennium Hotel, Minneapolis, Minn. For more: (212) 790-1500, or www.the-dma.org/events. September 21-22 - DMA Database Marketing Seminar. Palmer House Hilton, Chicago. For more: (212) 790-1500, or http://www.the-dma.org/seminars/database/. September 21-22 - Comprehensive E-mail Marketing Strategies. Crowne Plaza, San Francisco. For more: (212) 790-1500, or www.the-dma.org. September 27 - PMA Integrated Marketing Summit—Marketing 360 Degrees. McCormick Place South, Chicago. For more: (212) 420-1100, or www.pmalink.org. October 10-11 - DMA Statistics & Modeling for Direct Marketers. DMA Seminar Center, New York. For more: (212) 790-1500, or http://www.the-dma.org/seminars/statistics/. October 12-13 -
Overseas Delivery (1,179 words)
September 2003 From Target Marketing
By Lisa Yorgey Lester The growth of e-commerce has made virtually every marketer with a Web site a global company. For marketers that choose to accept (yes, some decline) orders from overseas consumers, fulfillment requires more due diligence than simply dropping a package into the mail stream, closing one's eyes and praying it reaches its destination. Aside from the intricacies of fulfillment itself, you must decide how you're going to transport your product overseas and do it cost-effectively. The payoff, however, can be big. International customers often tend to purchase more product and have higher average orders than their
September 2003 From Target Marketing
By Lisa Yorgey Lester The growth of e-commerce has made virtually every marketer with a Web site a global company. For marketers that choose to accept (yes, some decline) orders from overseas consumers, fulfillment requires more due diligence than simply dropping a package into the mail stream, closing one's eyes and praying it reaches its destination. Aside from the intricacies of fulfillment itself, you must decide how you're going to transport your product overseas and do it cost-effectively. The payoff, however, can be big. International customers often tend to purchase more product and have higher average orders than their
Celebrating 25 Years of Change
May 2002 From Target Marketing
By Alicia Orr Suman Spring 1978. The first issue of ZIP magazine hit the mail. And on the cover of that predecessor to this magazine were the faces of men and women—"Some Leaders in the Direct Marketing Field," stated the headline. The features listed in the Table of Contents of that premier issue (right) have an eerie resemblance to the subjects we now cover 25 years later: • What Is the Future of the Postal Service? • Personal Privacy in an Information Society • Facsimile Machines, For the Office of the Future • Computer Networks: The New Information Robots • Alternate Delivery: Post-Mortem for
May 2002 From Target Marketing
By Alicia Orr Suman Spring 1978. The first issue of ZIP magazine hit the mail. And on the cover of that predecessor to this magazine were the faces of men and women—"Some Leaders in the Direct Marketing Field," stated the headline. The features listed in the Table of Contents of that premier issue (right) have an eerie resemblance to the subjects we now cover 25 years later: • What Is the Future of the Postal Service? • Personal Privacy in an Information Society • Facsimile Machines, For the Office of the Future • Computer Networks: The New Information Robots • Alternate Delivery: Post-Mortem for
Asset Management - The Digital Revolution (1,374 words)
March 2000 From Target Marketing
It was December 1997 when Langhorne, PA-based Lenox Collections began talking about creating an internal database of product images. "We realized that to serve our many internal clients—including media and direct mail advertising, the catalog group, retail and U.K divisions and e-commerce—we needed access to our images through an inhouse archive," recalls Lisa Woodard, director of creative services for Lenox Collections, the direct marketing division of Lenox Inc. Until then, the company hadn't sat down and added up the value of this huge asset: It has over 2,000 solo product images valued at $800 a piece, totaling $1.6 million, plus another 1,200 catalog
March 2000 From Target Marketing
It was December 1997 when Langhorne, PA-based Lenox Collections began talking about creating an internal database of product images. "We realized that to serve our many internal clients—including media and direct mail advertising, the catalog group, retail and U.K divisions and e-commerce—we needed access to our images through an inhouse archive," recalls Lisa Woodard, director of creative services for Lenox Collections, the direct marketing division of Lenox Inc. Until then, the company hadn't sat down and added up the value of this huge asset: It has over 2,000 solo product images valued at $800 a piece, totaling $1.6 million, plus another 1,200 catalog
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