Search results for Responsys
Found 13 item(s)
Found 13 item(s). Displaying 1-13
Page 1 of 1
Astonishing: The One Email That Made It Through
December 5, 2011 From Ken Magill
An astounding email hit my inbox this week that perfectly illustrates the value of triggered messaging, or email sent as the result of some sort of action or inaction by the recipient.
December 5, 2011 From Ken Magill
An astounding email hit my inbox this week that perfectly illustrates the value of triggered messaging, or email sent as the result of some sort of action or inaction by the recipient.
April 25, 2011 From ClickZ
Much to the surprise of many, email has not been replaced by another form of written communication. I can recall about 12 years ago, when I began writing research about email marketing, that many people were suggesting to me that instant messaging would replace email. We've all...
StrongMail Reports on 2010 Revenue, Product and Customer Growth Targets
February 14, 2011 From TradingMarkets
StrongMail, a provider of online marketing solutions for email and social media, has announced record 2010 revenue and key product and customer growth milestones that exceeded annual projections. Record revenue for Q4 2010 marked the 11th consecutive quarter of record sales, as the company continued to attract Fortune 2000 brands,...
February 14, 2011 From TradingMarkets
StrongMail, a provider of online marketing solutions for email and social media, has announced record 2010 revenue and key product and customer growth milestones that exceeded annual projections. Record revenue for Q4 2010 marked the 11th consecutive quarter of record sales, as the company continued to attract Fortune 2000 brands,...
January 2010 From Target Marketing
Triggered messaging is an important tool in your e-mail marketing arsenal that can increase the timeliness and relevance of your communications. Let's face it, consumers' inboxes are jam-packed with e-mails from marketers competing for attention. It is getting harder to stand out. With triggered messages, you can create communications based on the user's action or behavior. When coupled with the right subject line, you have a chance to capture attention and spur activity.
October 2009 From Target Marketing
Datacard Optimization: Gone are the days of manually updating datacard counts, if Hanover, N.H.-based NextMark has its way. The direct marketing list firm has introduced NextMark Select.
Trend Micro's Wilson Lau on Using SaaS Data Integration to Manage E-mail
July 15, 2009 From Tipline
Deploying 5 million e-mails a month to North American consumers would not only be difficult, it would be impossible without help from its software-as-a-service (SaaS) provider, says anti-virus Internet security software company Trend Micro. In fact, using an SaaS approach helped Trend Micro create its e-mail strategy a couple years ago, says Wilson Lau, the online marketing manager for the Japanese company with a Cupertino, Calif., home base in the U.S.
July 15, 2009 From Tipline
Deploying 5 million e-mails a month to North American consumers would not only be difficult, it would be impossible without help from its software-as-a-service (SaaS) provider, says anti-virus Internet security software company Trend Micro. In fact, using an SaaS approach helped Trend Micro create its e-mail strategy a couple years ago, says Wilson Lau, the online marketing manager for the Japanese company with a Cupertino, Calif., home base in the U.S.
3 Tactics to Boost Online Conversion and Revenue
July 1, 2009 From Tipline
Two big obstacles to marketing success are lack of relevance in communications and disjointed customer experiences caused by disconnected processes, data silos and static, untested content. To combat these problems, on-demand marketing solutions and e-mail service provider Responsys offers three tips in its white paper, Tear Down the Walls Between Email and Your Website.
July 1, 2009 From Tipline
Two big obstacles to marketing success are lack of relevance in communications and disjointed customer experiences caused by disconnected processes, data silos and static, untested content. To combat these problems, on-demand marketing solutions and e-mail service provider Responsys offers three tips in its white paper, Tear Down the Walls Between Email and Your Website.
Improve Your Open Rates for Acquisition E-mail
April 2008 From Tipline
The most common question I get as a panel participant at industry events when addressing audiences on the topic of online marketing, specifically e-mail marketing, is: “What can be done to increase the open and clickthrough rates for e-mail efforts?” In my position, I see hundreds of e-mail campaigns by dozens of marketers every year. Often, it’s the fundamentals that are overlooked by marketers when building their e-mail strategies. The following principles and practices are associated with acquisition e-mail but also apply to CRM programs. And they serve as strategies to consider and employ to yield higher response rates and a more effective e-mail
April 2008 From Tipline
The most common question I get as a panel participant at industry events when addressing audiences on the topic of online marketing, specifically e-mail marketing, is: “What can be done to increase the open and clickthrough rates for e-mail efforts?” In my position, I see hundreds of e-mail campaigns by dozens of marketers every year. Often, it’s the fundamentals that are overlooked by marketers when building their e-mail strategies. The following principles and practices are associated with acquisition e-mail but also apply to CRM programs. And they serve as strategies to consider and employ to yield higher response rates and a more effective e-mail
E-mail: 5 Tips Toward Relevance
March 2008 From Tipline
In the e-mail marketing world, relevance is key, especially with the amount of spam mail consumers receive every day. This can be challenging for any company, but it is of the utmost importance. In her whitepaper, The Retail Marketer’s Playbook: Your 180-Day Email Marketing Game Plan with Top 5 Plays, Heather Blank, director of strategic services for San Bruno, Calif.-based on-demand marketing and e-mail service provider Responsys, offers five “top plays” to make sure your e-mail marketing campaigns are relevant and effective. #1. Refine segmentation tactics. Blank points out that segmentation allows for more targeted e-mail messages and offers these tidbits on how to
March 2008 From Tipline
In the e-mail marketing world, relevance is key, especially with the amount of spam mail consumers receive every day. This can be challenging for any company, but it is of the utmost importance. In her whitepaper, The Retail Marketer’s Playbook: Your 180-Day Email Marketing Game Plan with Top 5 Plays, Heather Blank, director of strategic services for San Bruno, Calif.-based on-demand marketing and e-mail service provider Responsys, offers five “top plays” to make sure your e-mail marketing campaigns are relevant and effective. #1. Refine segmentation tactics. Blank points out that segmentation allows for more targeted e-mail messages and offers these tidbits on how to
4 Ideas for Triggered Campaigns
March 2008 From Tipline
Increasingly, marketers are turning to triggered campaigns to achieve the level of relevancy needed to compete in today’s marketplace. Part timing and part content, trigger campaigns aim to deliver the information and offers customers want at the precise time in the buying cycle. To produce quick wins when implementing a trigger program, consider the following ideas from Scott Olrich, CMO of on-demand marketing solutions firm Responsys: 1. Welcome programs. Companies can get more bang for their buck with dynamic, multistage and multichannel messaging. 2. Abandonment programs. Trigger campaigns work for both shopping cart and application abandonment activities. And it’s still viable if the company
March 2008 From Tipline
Increasingly, marketers are turning to triggered campaigns to achieve the level of relevancy needed to compete in today’s marketplace. Part timing and part content, trigger campaigns aim to deliver the information and offers customers want at the precise time in the buying cycle. To produce quick wins when implementing a trigger program, consider the following ideas from Scott Olrich, CMO of on-demand marketing solutions firm Responsys: 1. Welcome programs. Companies can get more bang for their buck with dynamic, multistage and multichannel messaging. 2. Abandonment programs. Trigger campaigns work for both shopping cart and application abandonment activities. And it’s still viable if the company
John Deere Credit’s David Patterson & Steven Brubaker on Trigger Marketing
February 2008 From Tipline
In the quest for more meaningful interactions with prospects and customers, companies are turning to automation-based solutions that help them manage and deploy more complex behavior- and profile-driven communications without the need for army-size marketing teams. And, of course, improved response rates are a big part of the equation. “For real-time triggers, even to a single campaign, we’re seeing up to a 300 percent increase in conversion. And that’s not out of the norm,” says Scott Olrich, CMO of Responsys, a Redwood City, Calif.-based marketing solutions provider. “It’s important to remember,” he adds, “that it’s not just the trigger that’s providing the lift, but the
February 2008 From Tipline
In the quest for more meaningful interactions with prospects and customers, companies are turning to automation-based solutions that help them manage and deploy more complex behavior- and profile-driven communications without the need for army-size marketing teams. And, of course, improved response rates are a big part of the equation. “For real-time triggers, even to a single campaign, we’re seeing up to a 300 percent increase in conversion. And that’s not out of the norm,” says Scott Olrich, CMO of Responsys, a Redwood City, Calif.-based marketing solutions provider. “It’s important to remember,” he adds, “that it’s not just the trigger that’s providing the lift, but the
Tap Into Mobile Marketing
October 2007 From Tipline
There is an old Chinese proverb that states: “The best time to plant a tree was 10 years ago. The second best time is now.” For mobile marketers, the best time to start building your mobile subscriber list was five years ago. The second best time is now. Mobile is more than a viable channel in the marketer’s quiver today. Your window of opportunity now is open to integrate mobile campaigns into your marketing mix and drive a truly differentiated customer experience across channels. The Basics The U.S. population currently stands at just above 300 million, and 75 percent of the population has a
October 2007 From Tipline
There is an old Chinese proverb that states: “The best time to plant a tree was 10 years ago. The second best time is now.” For mobile marketers, the best time to start building your mobile subscriber list was five years ago. The second best time is now. Mobile is more than a viable channel in the marketer’s quiver today. Your window of opportunity now is open to integrate mobile campaigns into your marketing mix and drive a truly differentiated customer experience across channels. The Basics The U.S. population currently stands at just above 300 million, and 75 percent of the population has a
October 2007 From Target Marketing
Go Retail to Web E-commerce application platform and services provider MarketLive has introduced FastTrack, an e-commerce solution designed to help retailers launch a fully optimized B-to-C e-commerce site in three months or less. FastTrack includes more than 200 e-commerce features bundled with MarketLive’s MarketLive 5 e-commerce platform, as well as intelligent imaging with dynamic image generation and zoom, free Google analytics, and search engine optimization. The solution also includes a rich display catalog that gives e-tailers a range of options for their online storefront. Real-time site management tools allow nontechnical staff to edit page displays, products, image, promotions, editorial content and merchandising information. Web:
Page 1 of 1
