Search results for Equifax
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Maximize Local Search Presence in 5 Easy Steps
September 7, 2011 From Tipline
A lucky 13 percent of all searches relate to Web users trying to find information about local items, according to comScore. According to Google, 20 percent of searches on its engine are related to location. Yet only four million businesses have claimed their spots in Google Places—perhaps representative of the overall situation.
September 7, 2011 From Tipline
A lucky 13 percent of all searches relate to Web users trying to find information about local items, according to comScore. According to Google, 20 percent of searches on its engine are related to location. Yet only four million businesses have claimed their spots in Google Places—perhaps representative of the overall situation.
Alliance Data's Epsilon Completes Acquisition of Equifax's Direct Marketing Services Division
July 1, 2010 From TM News Clippings
See more news releases in: Computer Electronics, Advertising, Acquisitions, Mergers and Takeovers DALLAS, July 1 /PRNewswire-FirstCall/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived...
July 1, 2010 From TM News Clippings
See more news releases in: Computer Electronics, Advertising, Acquisitions, Mergers and Takeovers DALLAS, July 1 /PRNewswire-FirstCall/ -- Alliance Data Systems Corporation (NYSE: ADS), a leading provider of loyalty and marketing solutions derived...
Equifax Provides Comprehensive Marketing Solution to Major Magazine Publisher
November 23, 2009 From White Papers and Sponsored Content
Equifax Database Services, a leading provider of marketing database hosting services and a business unit of Equifax Inc. (NYSE: EFX), today announced a multi-year marketing solution with Hachette Filipacchi Media U.S. (HFM U.S.) to support the magazine publisher's direct marketing efforts and its list rental business.
November 23, 2009 From White Papers and Sponsored Content
Equifax Database Services, a leading provider of marketing database hosting services and a business unit of Equifax Inc. (NYSE: EFX), today announced a multi-year marketing solution with Hachette Filipacchi Media U.S. (HFM U.S.) to support the magazine publisher's direct marketing efforts and its list rental business.
StrongMail and Equifax Launch Social Media-Powered Email Solution for New Customer Acquisition
October 19, 2009 From White Papers and Sponsored Content
StrongMail Systems and Equifax have announced Equifax Social Influencer, a social media-powered customer acquisition solution, the first initiative of a newly formed strategic partnership between the two companies.
October 19, 2009 From White Papers and Sponsored Content
StrongMail Systems and Equifax have announced Equifax Social Influencer, a social media-powered customer acquisition solution, the first initiative of a newly formed strategic partnership between the two companies.
Equifax Joins the Unica Partner Program as a Platinum Marketing Service Provider
October 1, 2009 From White Papers and Sponsored Content
October 1, 2009 From White Papers and Sponsored Content
Long-standing Unica partner continues to invest and grow relationship by joining enhanced program
Wakefield, Mass. - October 1, 2009 - Equifax Database Services, (www.equifax.com/databaseservices ) a leading provider of marketing database hosting services and a long-time Marketing Services Provider (MSP) partner of Unica, today announced it has been designated a Platinum Partner in the Unica Partner Program. The program enables its members to grow their businesses through an enhanced set of marketing, sales, services, and support benefits.
4 E-mail Appending Best Practices
August 5, 2009 From Tipline
If you've been in the e-mail marketing space for a while, you've no doubt heard numerous debates on using e-mail appends to grow your list. If you're just entering the space and wondering what I'm talking about, it involves adding a missing e-mail address to a customer record in your database, which typically is done through a third-party provider.
August 5, 2009 From Tipline
If you've been in the e-mail marketing space for a while, you've no doubt heard numerous debates on using e-mail appends to grow your list. If you're just entering the space and wondering what I'm talking about, it involves adding a missing e-mail address to a customer record in your database, which typically is done through a third-party provider.
StoneMor Partners' Dan Shin on Leveraging Predictive Analytics for Customer Acquisition
July 29, 2009 From Tipline
For the younger crowd, it may be a shock to learn that funeral preplanning accounts for 60 percent of business for cemetery and funeral home owner and operator StoneMor Partners of Levittown, Pa. Much of that is due to predictive modeling that StoneMor—the steward of 232 cemeteries and 59 funeral homes in 28 states and Puerto Rico—uses to figure out which consumers would be most interested in settling their earthly concerns prior to death.
July 29, 2009 From Tipline
For the younger crowd, it may be a shock to learn that funeral preplanning accounts for 60 percent of business for cemetery and funeral home owner and operator StoneMor Partners of Levittown, Pa. Much of that is due to predictive modeling that StoneMor—the steward of 232 cemeteries and 59 funeral homes in 28 states and Puerto Rico—uses to figure out which consumers would be most interested in settling their earthly concerns prior to death.
The Crash of Two Iconic Business Models — 1
January 2008 From Denny Hatch's Business Common Sense
Most consumers know that their buying and bill-paying habits are closely monitored by the three great credit rating agencies: Equifax, Experian and TransUnion. What is less understood is the highly complex algorithm of scoring—taking all that bill-paying data on an individual and determining the chances that he or she will fail to pay a credit card charge or default on a loan. The dollar amount of credit extended and the Annual Percentage Rate (APR) charged are pinned to a consumer’s score. The unquestioned master of scoring alchemy is Fair Isaac, on whom some of the blame for the sub-prime crash—and perhaps the coming
January 2008 From Denny Hatch's Business Common Sense
Most consumers know that their buying and bill-paying habits are closely monitored by the three great credit rating agencies: Equifax, Experian and TransUnion. What is less understood is the highly complex algorithm of scoring—taking all that bill-paying data on an individual and determining the chances that he or she will fail to pay a credit card charge or default on a loan. The dollar amount of credit extended and the Annual Percentage Rate (APR) charged are pinned to a consumer’s score. The unquestioned master of scoring alchemy is Fair Isaac, on whom some of the blame for the sub-prime crash—and perhaps the coming
When Trolling for Business, Don’t Wing It
December 2006 From Denny Hatch's Business Common Sense
On Alan Greenspan’s retirement as Federal Reserve chairman, Barbara Hagenbaugh wrote in USA Today: From behind oversized glasses and sometimes in undecipherable language, Greenspan shepherded the economy through one of the most prosperous periods in U.S. history. In the more than 18 years Greenspan held the reins of the Fed, the economy enjoyed a 10-year economic expansion, the longest in history, and had just two brief recessions that were the mildest since World War II. Where Greenspan’s verbal delivery was soothing to the point of somnambulism, his successor, Ben Bernanke, is a straight talker who shoots from the lip and tells it like
December 2006 From Denny Hatch's Business Common Sense
On Alan Greenspan’s retirement as Federal Reserve chairman, Barbara Hagenbaugh wrote in USA Today: From behind oversized glasses and sometimes in undecipherable language, Greenspan shepherded the economy through one of the most prosperous periods in U.S. history. In the more than 18 years Greenspan held the reins of the Fed, the economy enjoyed a 10-year economic expansion, the longest in history, and had just two brief recessions that were the mildest since World War II. Where Greenspan’s verbal delivery was soothing to the point of somnambulism, his successor, Ben Bernanke, is a straight talker who shoots from the lip and tells it like
Do's & Don'ts in the Privacy Era
November 2003 From Target Marketing
By Donna Loyle The rise of targeted marketing principles and the implementation of efficient data-collection and -sharing practices has been one of the driving forces of the American economy for the last several decades. Of that, no one is in dispute—not even government officials. But the migration from mass marketing to direct marketing also has a down side. Some consumers, tired of having targeted offers thrust at them from all angles, are experiencing marketing fatigue. And they're starting to say: "Enough already!" Add to the mix the alarming rise in identity theft, computer-clogging spam and telemarketing, and you
November 2003 From Target Marketing
By Donna Loyle The rise of targeted marketing principles and the implementation of efficient data-collection and -sharing practices has been one of the driving forces of the American economy for the last several decades. Of that, no one is in dispute—not even government officials. But the migration from mass marketing to direct marketing also has a down side. Some consumers, tired of having targeted offers thrust at them from all angles, are experiencing marketing fatigue. And they're starting to say: "Enough already!" Add to the mix the alarming rise in identity theft, computer-clogging spam and telemarketing, and you
Higher-cost, Hyper-targeted Efforts Can Win Big (1,164 words)
September 2003 From Target Marketing
By Daniel Kelman You do the math. Target until it hurts; then target some more. That is the mantra of a successful marketing campaign. But targeting alone isn't enough. To get exceptional response rates—as high as 90 percent—I suggest using what I call the "high connection" approach. Traditional high-end direct marketing math dictates that while targeting models are crucial, efficiencies are created through production economies: large-volume mailings plus a low cost per unit. High connection marketing turns that logic upside down. For this type of effort, you have to hyper-target down to a micro
September 2003 From Target Marketing
By Daniel Kelman You do the math. Target until it hurts; then target some more. That is the mantra of a successful marketing campaign. But targeting alone isn't enough. To get exceptional response rates—as high as 90 percent—I suggest using what I call the "high connection" approach. Traditional high-end direct marketing math dictates that while targeting models are crucial, efficiencies are created through production economies: large-volume mailings plus a low cost per unit. High connection marketing turns that logic upside down. For this type of effort, you have to hyper-target down to a micro
TM0803_Market Focus, Pet Owners
August 2003 From Target Marketing
By Alicia Orr Suman Ask a dog lover to name his family members and he'll likely include Fido along with his wife and kids. "That's the nature of the pet owner," says Geoff Walker, CEO of PetFoodDirect.com, an Internet seller of pet food and other pet products. Particularly when it comes to dogs and cats, pets are seen as part of the family, and as such, people want the best for their pets—from toys and treats to food and healthcare. Last year, the Pet Food Institute reported there were more than 75 million pet
August 2003 From Target Marketing
By Alicia Orr Suman Ask a dog lover to name his family members and he'll likely include Fido along with his wife and kids. "That's the nature of the pet owner," says Geoff Walker, CEO of PetFoodDirect.com, an Internet seller of pet food and other pet products. Particularly when it comes to dogs and cats, pets are seen as part of the family, and as such, people want the best for their pets—from toys and treats to food and healthcare. Last year, the Pet Food Institute reported there were more than 75 million pet
Market Focus--Home Workshop Enthusiasts (693 words)
January 2002 From Target Marketing
If you've ever lazily flipped through your television channels on a Saturday afternoon, chances are you've happened upon the Emmy Award-winning "This Old House"—television's premier home improvement series. The show, which celebrated its 22nd anniversary season on PBS this year, unlocked America's passion for the home—and its unpredicted popularity proved how many Americans are willing to spend both time and money on various home projects. Who Are They? In line with the stereotypical image of this demographic, the average home improvement enthusiast is male, mature and married. He also tends to be middle-class, educated and family-oriented. However, clearly defining a typical home
January 2002 From Target Marketing
If you've ever lazily flipped through your television channels on a Saturday afternoon, chances are you've happened upon the Emmy Award-winning "This Old House"—television's premier home improvement series. The show, which celebrated its 22nd anniversary season on PBS this year, unlocked America's passion for the home—and its unpredicted popularity proved how many Americans are willing to spend both time and money on various home projects. Who Are They? In line with the stereotypical image of this demographic, the average home improvement enthusiast is male, mature and married. He also tends to be middle-class, educated and family-oriented. However, clearly defining a typical home
Two Mailboxes Are Better than One (688 words)
May 2001 From Target Marketing
By Diane March The Charles Schwab TV commercial featuring Ringo Starr spouting off investment buzz words to the bewilderment of his rock 'n' roll cohorts really hits home for direct marketers in the aftermath of the Internet's implosion. Investment principles hold up in the direct marketer's relentless need to refine, rethink and retool in order to capture the attention of the media-saturated consumer. The postal mailbox may be cluttered, but there's more than one mailbox, and more than one address that direct marketers must leverage. In his commercial, Starr mentions "asset allocation." For direct marketers, this can be interpreted to mean the integration
May 2001 From Target Marketing
By Diane March The Charles Schwab TV commercial featuring Ringo Starr spouting off investment buzz words to the bewilderment of his rock 'n' roll cohorts really hits home for direct marketers in the aftermath of the Internet's implosion. Investment principles hold up in the direct marketer's relentless need to refine, rethink and retool in order to capture the attention of the media-saturated consumer. The postal mailbox may be cluttered, but there's more than one mailbox, and more than one address that direct marketers must leverage. In his commercial, Starr mentions "asset allocation." For direct marketers, this can be interpreted to mean the integration
Bridge the Gap Between Online and Off-line Customer Profiling (
November 1999 From Target Marketing
by Mark T. Hesler In targeted and one-to-one marketing today, the conversation always revolves around a few subjects. Mass customization is one of the main mantras. Companies are being compelled today to engage customers in unprecedented levels of personalization. The rise of the Internet as a viable marketing and sales channel raises the bar even higher. Companies that succeed will do so because they've done a better job of understanding and integrating their customers' buying habits and preferences across multiple channels. This will become increasingly important as customers shift back and forth between traditional marketing channels to Web-based activities. Some very exciting technology
November 1999 From Target Marketing
by Mark T. Hesler In targeted and one-to-one marketing today, the conversation always revolves around a few subjects. Mass customization is one of the main mantras. Companies are being compelled today to engage customers in unprecedented levels of personalization. The rise of the Internet as a viable marketing and sales channel raises the bar even higher. Companies that succeed will do so because they've done a better job of understanding and integrating their customers' buying habits and preferences across multiple channels. This will become increasingly important as customers shift back and forth between traditional marketing channels to Web-based activities. Some very exciting technology
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