Search results for Millard Group Inc.
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Found 26 item(s). Displaying 1-15
January 5, 2010 From Home Page
After a decade-long acquisitions spree that included Direct Media, Millard Group, Edith Roman Associates, Mokrynski Direct and YesMail, InfoGroup is launching an initiative to turn what CEO Bill Fairfield describes as a "loose confederation of 31 business units" that "caused operational inefficiencies and confusion in the marketplace" into a more unified portfolio of data-driven products and services under the InfoGroup brand umbrella.
May 2008 From Target Marketing
Sure, we all like food. We all enjoy a Sunday pancake breakfast or a glass of red wine with a bit of chocolate. But foodies are a whole class unto themselves. They can tell you what grade of syrup is on those pancakes (preferably grade B), and they know what region the wine came from.
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September 2007 From Target Marketing
The full list of 2007’s Top 50 Mailers (excludes catalogers) Company Sales/Revenue Industry List Manager(s) (in millions) Citigroup $146,558 Financial Does not rent Bank of America $117,017 Financial Does not rent JP Morgan Chase $99,845 Financial Does not rent 4 Sprint/Nextel $41,028 Telecommunications Does not rent American Express $27,136 Financial/Media Millard Group Washington Mutual $26,454 Financial Does not rent Capital One $15,191 Financial Does not rent Time Inc. $5,846 Media Millard Group/ Belardi-Ostroy Inc. 4 Pitney Bowes Co. $5,730 Business Services MeritDirect Salvation Army $5,300 Nonprofit Does not rent 4 Discover Card Services Inc. $5,000 Financial Does not rent Hearst Magazines $4,550 Media Direct Media International American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel The New York Times Company $3,289.9 Media American List Counsel BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel Reader’s Digest Association $2,386.2* Media American List Counsel/ The Catamount Group 4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp. Dow Jones & Company $1,783.9 Media American List Counsel Meredith Corp. $1,600 Media American List Counsel/ Millard Group Company Sales/Revenue Industry List Manager(s) (in millions) Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International Conde Nast Publications $1,400 Media Millard
September 2007 From Target Marketing
The full list of 2007’s Top 50 Mailers (excludes catalogers) Company Sales/Revenue Industry List Manager(s) (in millions) Citigroup $146,558 Financial Does not rent Bank of America $117,017 Financial Does not rent JP Morgan Chase $99,845 Financial Does not rent 4 Sprint/Nextel $41,028 Telecommunications Does not rent American Express $27,136 Financial/Media Millard Group Washington Mutual $26,454 Financial Does not rent Capital One $15,191 Financial Does not rent Time Inc. $5,846 Media Millard Group/ Belardi-Ostroy Inc. 4 Pitney Bowes Co. $5,730 Business Services MeritDirect Salvation Army $5,300 Nonprofit Does not rent 4 Discover Card Services Inc. $5,000 Financial Does not rent Hearst Magazines $4,550 Media Direct Media International American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel The New York Times Company $3,289.9 Media American List Counsel BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel Reader’s Digest Association $2,386.2* Media American List Counsel/ The Catamount Group 4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp. Dow Jones & Company $1,783.9 Media American List Counsel Meredith Corp. $1,600 Media American List Counsel/ Millard Group Company Sales/Revenue Industry List Manager(s) (in millions) Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International Conde Nast Publications $1,400 Media Millard
March 2007 From Target Marketing
What makes collectibles buyers so appealing to direct marketers is that they purchase myriad other products besides collectibles, including display cases, insurance, restoration services, alarm systems and software. And they spend money traveling to shows and events. Collecting clubs buy event planning and Web hosting services, printing, and custom logo products. The list is long and varied. Indeed, money spent on the collectible itself is only one tributary of the money stream that constitutes this market. The collectibles arena covers a wide breadth of consumers and dealers, and an equally broad selection of merchandise. A quick search on the Google Directory reveals 51 categories of
April 2006 From Target Marketing
Nailing Down a Niche Thinking small can generate big results. At least, that’s what some marketers are finding when it comes to the woodworking hobbyist market in the United States. A survey conducted by National Family Opinion on behalf of Wood magazine found that approximately 5.5 million Americans actively participate in woodworking as a hobby, says Mark Hagen, the magazine’s publisher. That’s a relatively minute segment of the population but, in the case of woodworkers, it’s not the market size that counts—it’s the demographics. The typical amateur woodworker is male, 50 to 55 years old, educated, married and a homeowner, says Lawanna
March 2006 From Target Marketing
Each spring, millions of Americans head outdoors to turn over the soil and plant gardens. Approximately 79 percent of all U.S. households participate in one or more types of gardening, according to a 2002 survey conducted by the National Gardening Association on behalf of the Mailorder Gardening Association (MGA). What’s more, these 85 million households spent an average of $466 on their lawns and gardens in 2002 for a total of $39.6 billion. The typical gardener is a home-owner between the ages of 45 and 65, who cares about the appearance of his or her home and property and enjoys spending time outdoors. How
Wine Connoisseurs 'Nosing' a Choice Market
December 2005 From Target Marketing
By Kendra Clayton I'm certain you've heard the expression, " ... like a fine wine," referring to something rare and extraordinary. But what, exactly, determines a fine wine? First, there's color and clarity. Second, a fine wine's aroma is scintillating and rich. Third comes the much-anticipated taste. It must be savored for the full body to come forth; a perfect balance of fruit, alcohol and acidity. This process, used to determine a wine's worth, can be broadly applied across the market of its connoisseurs as well. Oenophiles, or wine connoisseurs, are a rare breed, made all the more difficult to hone in on
December 2005 From Target Marketing
By Kendra Clayton I'm certain you've heard the expression, " ... like a fine wine," referring to something rare and extraordinary. But what, exactly, determines a fine wine? First, there's color and clarity. Second, a fine wine's aroma is scintillating and rich. Third comes the much-anticipated taste. It must be savored for the full body to come forth; a perfect balance of fruit, alcohol and acidity. This process, used to determine a wine's worth, can be broadly applied across the market of its connoisseurs as well. Oenophiles, or wine connoisseurs, are a rare breed, made all the more difficult to hone in on
Market Focus - Graphic Designers
November 2005 From Target Marketing
By Irene Cherkassky In direct marketing, it's always important to have creative that stands out and makes an impact. Stunning creative may be even more imperative when you're reaching out to graphic designers. After all, these folks are paid to know and create good design. Rich Media According to Rick Grefé, executive director for the New York City-based American Institute of Graphic Arts (AIGA), the professional association for design, there are "160,000 graphic designers of the kind we normally consider fully qualified." And approximately another 320,000 have engaged in some aspect of graphic design at a more amateur level, according to the organization.
November 2005 From Target Marketing
By Irene Cherkassky In direct marketing, it's always important to have creative that stands out and makes an impact. Stunning creative may be even more imperative when you're reaching out to graphic designers. After all, these folks are paid to know and create good design. Rich Media According to Rick Grefé, executive director for the New York City-based American Institute of Graphic Arts (AIGA), the professional association for design, there are "160,000 graphic designers of the kind we normally consider fully qualified." And approximately another 320,000 have engaged in some aspect of graphic design at a more amateur level, according to the organization.
Sell 'Em Lock, Stock and Barrel
September 2005 From Target Marketing
Sell 'Em Lock, Stock and Barrel By Lisa Yorgey Lester Hunting is an American tradition shared by the young and old, rich and poor. It has no geographic boundaries and crosses all racial and ethnic groups, according to Economic Importance of Hunting in America, a 2001 report conducted on behalf of the International Association of Fish and Wildlife Agencies (IAFWA). Demographics, however, do point to a decidedly male market. Of the more than 15 million active hunting participants in the United States, 88.2 percent are male. While hunters come from all walks of life, their demographics might vary slightly according to the type of
September 2005 From Target Marketing
Sell 'Em Lock, Stock and Barrel By Lisa Yorgey Lester Hunting is an American tradition shared by the young and old, rich and poor. It has no geographic boundaries and crosses all racial and ethnic groups, according to Economic Importance of Hunting in America, a 2001 report conducted on behalf of the International Association of Fish and Wildlife Agencies (IAFWA). Demographics, however, do point to a decidedly male market. Of the more than 15 million active hunting participants in the United States, 88.2 percent are male. While hunters come from all walks of life, their demographics might vary slightly according to the type of
Market Focus Yoga Enthusiasts
August 2005 From Target Marketing
Stretch Into a Healthy Market By Irene Cherkassky Americans are concerned with their health more than ever before. Not only are we struggling with the battle with bulge, but we're also trying to improve the overall quality of our daily lives. It's not surprising then that the practice of yoga, as a form of exercise and as a way to achieve well-being, steadily has gained popularity, particularly within the past decade. Yoga's Reach The number of yoga practitioners is growing by leaps and bounds. According to Yoga in America, a February 2005 study conducted by Yoga Journal, a consumer magazine serving yoga
August 2005 From Target Marketing
Stretch Into a Healthy Market By Irene Cherkassky Americans are concerned with their health more than ever before. Not only are we struggling with the battle with bulge, but we're also trying to improve the overall quality of our daily lives. It's not surprising then that the practice of yoga, as a form of exercise and as a way to achieve well-being, steadily has gained popularity, particularly within the past decade. Yoga's Reach The number of yoga practitioners is growing by leaps and bounds. According to Yoga in America, a February 2005 study conducted by Yoga Journal, a consumer magazine serving yoga
Crafting a Perfect Market
June 2005 From Target Marketing
By Kendra Wilson Once upon a time, adolescents were apprenticed to a master craftsman who would teach them a profession, a craft, if you will. Today, we've tacked on the word "arts" and suddenly the immediate association of the word "crafts" has changed to little kids run amuck with Elmer's glue and great aunt Ida humming along gleefully, her knitting needles clickity clicking a great, big ball of fuchsia yarn. In truth, crafters truly do run that gamut, from the young to the simply young at heart. According to Jerry Cohen, publisher and president of All American Crafts (AAC), parent company to
June 2005 From Target Marketing
By Kendra Wilson Once upon a time, adolescents were apprenticed to a master craftsman who would teach them a profession, a craft, if you will. Today, we've tacked on the word "arts" and suddenly the immediate association of the word "crafts" has changed to little kids run amuck with Elmer's glue and great aunt Ida humming along gleefully, her knitting needles clickity clicking a great, big ball of fuchsia yarn. In truth, crafters truly do run that gamut, from the young to the simply young at heart. According to Jerry Cohen, publisher and president of All American Crafts (AAC), parent company to
2005 Insert Media Marketers Idea Exchange
How can you cut
February 2005 From Target Marketing
How can you cut "Collate pieces at the distribution/order fulfillment center, as this will cut shipping costs of moving the collated pieces/envelopes back to where the orders are fulfilled. [Also,] manage shipping costs. If you accept overweight pieces and don't charge additional for this, it could be eating away from your revenue if this increase in weight also increases your costs for shipping. And manage inventory. Each item—or type of item—in the warehouse may incur an overhead cost based on the amount of space it occupies. Don't accept too many pieces at a time that will sit and incur overhead charges. Keep insert
How can you cut
February 2005 From Target Marketing
How can you cut "Collate pieces at the distribution/order fulfillment center, as this will cut shipping costs of moving the collated pieces/envelopes back to where the orders are fulfilled. [Also,] manage shipping costs. If you accept overweight pieces and don't charge additional for this, it could be eating away from your revenue if this increase in weight also increases your costs for shipping. And manage inventory. Each item—or type of item—in the warehouse may incur an overhead cost based on the amount of space it occupies. Don't accept too many pieces at a time that will sit and incur overhead charges. Keep insert
Keeping Pace
February 2005 From Target Marketing
By Abny Santicola We all know the phrase, "It's like riding a bike." And most of us have ridden or ride bikes. But is that all it takes to be considered a cyclist, or is there more? According to a 2003 sports participation study by the National Sporting Goods Association (NSGA), the overall bicycle riding population—made up of individuals 7 years of age or older who bike six or more times a year—numbers 36.3 million in the United States. But that's a pretty wide net. A truer representation of the cycling market is a group NSGA refers to as "frequent participants"—those who have biked
February 2005 From Target Marketing
By Abny Santicola We all know the phrase, "It's like riding a bike." And most of us have ridden or ride bikes. But is that all it takes to be considered a cyclist, or is there more? According to a 2003 sports participation study by the National Sporting Goods Association (NSGA), the overall bicycle riding population—made up of individuals 7 years of age or older who bike six or more times a year—numbers 36.3 million in the United States. But that's a pretty wide net. A truer representation of the cycling market is a group NSGA refers to as "frequent participants"—those who have biked
List View: All Sales Count
October 2004 From Target Marketing
Consumers are not flocking to your Web site on their own. They are being driven there. Typically, more than 80 percent of orders and sales to a mailer’s Web site are driven by postal mail pieces—catalogs, subscription notices or other forms of direct mail. As Internet and Web site activity account for a greater percentage of each mailer’s total orders and sales, it is essential that mailers properly allocate these sales. As much as 50 percent of the orders that used to come into a call center or come through the mail are now going to a mailer’s Web site. Allocate Orders to
October 2004 From Target Marketing
Consumers are not flocking to your Web site on their own. They are being driven there. Typically, more than 80 percent of orders and sales to a mailer’s Web site are driven by postal mail pieces—catalogs, subscription notices or other forms of direct mail. As Internet and Web site activity account for a greater percentage of each mailer’s total orders and sales, it is essential that mailers properly allocate these sales. As much as 50 percent of the orders that used to come into a call center or come through the mail are now going to a mailer’s Web site. Allocate Orders to
Insert Media Buying Guide: Get a Strong Insert Media Prospecting Program
September 2004 From Target Marketing
Insider tips for successfully testing insert media—and expanding your usage W ith it looking more and more likely that postal reform might not get passed before this session of Congress ends, the threat of a double-digit postal rate increase hangs over the direct marketing industry. Historically, postage hikes have spurred direct marketers to trade some direct mail circulation for insert media program tests. But postal woes isn’t the only reason for the increased interest in insert media options: With list universes down from where they used to be and merge/purge rates at an all-time high, many direct marketers have added insert media to their
September 2004 From Target Marketing
Insider tips for successfully testing insert media—and expanding your usage W ith it looking more and more likely that postal reform might not get passed before this session of Congress ends, the threat of a double-digit postal rate increase hangs over the direct marketing industry. Historically, postage hikes have spurred direct marketers to trade some direct mail circulation for insert media program tests. But postal woes isn’t the only reason for the increased interest in insert media options: With list universes down from where they used to be and merge/purge rates at an all-time high, many direct marketers have added insert media to their
