Search results for Market Share
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February 1, 2012 From ZD Net
Ahead of Facebookâs rumored filing for an initial public offering (IPO) this week, the company has seen both bad news and good news. This is more of the latter. It appears Facebook is widening its lead in the display advertising: more than 1 in 4 of all U.S. display ads...
Digital Marketing Closes Strong in the Final Quarter of 2010; Advertisers and Consumers Signal Economic Turn Around
January 18, 2011 From Business Wire
The last quarter of 2010 ended a strong year for the digital marketing industry with substantial growth overall and in the key sectors of finance, auto, retail and travel. Search engine marketing (SEM) posted solid year on year (YoY) growth of 23% and 18% quarter on quarter (QoQ). This is...
January 18, 2011 From Business Wire
The last quarter of 2010 ended a strong year for the digital marketing industry with substantial growth overall and in the key sectors of finance, auto, retail and travel. Search engine marketing (SEM) posted solid year on year (YoY) growth of 23% and 18% quarter on quarter (QoQ). This is...
Special Report - Search Engine Marketing
April 2006 From Target Marketing
When companies talk at search conferences about Web site improvements they implemented based on analysis of search users' behavior, they typically throw around increased sales numbers in the millions. These case studies likely represent some of the best results possible, but experts note that solid revenue is at stake for all companies willing to drill down into their online analytics to uncover conversion opportunities. This report takes a look at the impact of online analytics on paid and organic search, but with a stronger focus on paid. The reason? As Lisa Wehr, founder and CEO of search engine marketing (SEM) firm Oneupweb, puts
April 2006 From Target Marketing
When companies talk at search conferences about Web site improvements they implemented based on analysis of search users' behavior, they typically throw around increased sales numbers in the millions. These case studies likely represent some of the best results possible, but experts note that solid revenue is at stake for all companies willing to drill down into their online analytics to uncover conversion opportunities. This report takes a look at the impact of online analytics on paid and organic search, but with a stronger focus on paid. The reason? As Lisa Wehr, founder and CEO of search engine marketing (SEM) firm Oneupweb, puts
Gillette Flunks the Giggle Test
June 2005 From Denny Hatch's Business Common Sense
Razor Wars: Little Schick cries foul and the giant is nicked Look over the saga of Gillette vs. Schick-Wilkinson Sword, and you do not find two rivals vying for share of shaver market. This latest decision in favor of Schick is but one small victory in what is a truly nasty, all-out war between a corporate Goliath (Gillette with 90 percent market share) and David (Schick). The conflict is not only being waged in the media and on retailers' shelves for the whiskers of the American post-pubescent males, but also in courtrooms on both sides of the Atlantic. To follow their endless
June 2005 From Denny Hatch's Business Common Sense
Razor Wars: Little Schick cries foul and the giant is nicked Look over the saga of Gillette vs. Schick-Wilkinson Sword, and you do not find two rivals vying for share of shaver market. This latest decision in favor of Schick is but one small victory in what is a truly nasty, all-out war between a corporate Goliath (Gillette with 90 percent market share) and David (Schick). The conflict is not only being waged in the media and on retailers' shelves for the whiskers of the American post-pubescent males, but also in courtrooms on both sides of the Atlantic. To follow their endless
A World of Opportunity
November 2002 From Target Marketing
U.S. Marketers still have room to grow in global markets; they just need to rethink their strategy. By Lisa Yorgey Lester Press headlines have led many U.S. direct marketers to believe international direct marketing is all doom and gloom. But quite the opposite is true. Despite the reluctance of many companies to take the risk associated with global expansion, direct marketers have continued to achieve higher response rates abroad. What's more, new trade agreements will open untapped and underserved markets for U.S. exports. As direct marketing began to grow worldwide in the 1990s, it became a new avenue of expansion for U.S. mailers. As
November 2002 From Target Marketing
U.S. Marketers still have room to grow in global markets; they just need to rethink their strategy. By Lisa Yorgey Lester Press headlines have led many U.S. direct marketers to believe international direct marketing is all doom and gloom. But quite the opposite is true. Despite the reluctance of many companies to take the risk associated with global expansion, direct marketers have continued to achieve higher response rates abroad. What's more, new trade agreements will open untapped and underserved markets for U.S. exports. As direct marketing began to grow worldwide in the 1990s, it became a new avenue of expansion for U.S. mailers. As
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