Search results for Leon Henry Inc.
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Found 30 item(s). Displaying 1-15
February 9, 2011 From Tipline
2010 has come and gone, so what does 2011 hold for insert media marketers? The beginning of the year is a natural time to reflect and look back on how your creative stands out, what is working and what might need some changes.
November 9, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
September 14, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
July 27, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
Hotlists—New and Updated Files on the Market
July 6, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
July 6, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
April 20, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
Hotlists—New and Updated Files on the Market
February 9, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
February 9, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
Insert Media: State of the Industry 2010
February 3, 2010 From Tipline
With a new year underway, let's take a look at how the changing marketing landscape is shaping insert programs along with marketers' approach to these direct response and branding media.
February 3, 2010 From Tipline
With a new year underway, let's take a look at how the changing marketing landscape is shaping insert programs along with marketers' approach to these direct response and branding media.
Hotlists—New and Updated Files on the Market
January 5, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
January 5, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
Layering Inserts With Solo Efforts for Bigger Results
May 13, 2009 From Tipline
A reliable, low-cost marketing tool at any time, insert media typically gets more attention during times of economic adversity—but perhaps not for all the right reasons. While these programs can provide marketers with an alternative to a direct mail campaign, they also can help drive incremental sales as part of a multichannel campaign to the same audience.
May 13, 2009 From Tipline
A reliable, low-cost marketing tool at any time, insert media typically gets more attention during times of economic adversity—but perhaps not for all the right reasons. While these programs can provide marketers with an alternative to a direct mail campaign, they also can help drive incremental sales as part of a multichannel campaign to the same audience.
Insert Media Buying Guide: Help Wanted
September 2007 From Target Marketing
The good news: Insert media continues to blossom, with new programs being announced regularly. The could-be-better news: The channel still needs more players, both advertisers and program owners. While this medium has seen significant expansion in recent years, everyone with a stake in its success is clamoring for more. More large programs. More variety in advertisers and offers. To identify a few of the main challenges and opportunities in the insert media arena, Target Marketing called on two leading experts: Leon Henry, chairman and CEO of Leon Henry Inc., and Lisa Roland, president of Everyday Media. They shared their thoughts on how marketers can leverage
September 2007 From Target Marketing
The good news: Insert media continues to blossom, with new programs being announced regularly. The could-be-better news: The channel still needs more players, both advertisers and program owners. While this medium has seen significant expansion in recent years, everyone with a stake in its success is clamoring for more. More large programs. More variety in advertisers and offers. To identify a few of the main challenges and opportunities in the insert media arena, Target Marketing called on two leading experts: Leon Henry, chairman and CEO of Leon Henry Inc., and Lisa Roland, president of Everyday Media. They shared their thoughts on how marketers can leverage
Insert Media Buying Guide: Special Report
September 2007 From Target Marketing
With media fragmentation a reality for all marketers, finding a way to be in more places at the same time is critical to capturing prospects’ and customers’ attention, not to mention growing sales. At the same time, those locations all need to produce an acceptable ROI. Due to its attractive CPMs and the increasing number of available programs, some marketers are considering insert media campaigns for the very first time. And they’re finding that this channel can work well, but only if they’re willing to really invest some time to build a media strategy and to be tireless in their testing. While more insert
September 2007 From Target Marketing
With media fragmentation a reality for all marketers, finding a way to be in more places at the same time is critical to capturing prospects’ and customers’ attention, not to mention growing sales. At the same time, those locations all need to produce an acceptable ROI. Due to its attractive CPMs and the increasing number of available programs, some marketers are considering insert media campaigns for the very first time. And they’re finding that this channel can work well, but only if they’re willing to really invest some time to build a media strategy and to be tireless in their testing. While more insert
Insert Media: Testing How-tos That’ll Make a Difference
October 2006 From Tipline
You’ve finally got it. The “holy grail” of insert media, you so humbly think. Well, response rates might be up today, but it’s difficult to guarantee they’ll remain there tomorrow. Or is it? Testing your insert media campaign may not be as glamorous as brainstorming a shiny, new “big idea” but, as Barbara Henry, executive vice president of insert media and list management firm, Leon Henry Inc., notes, rotating pieces through your core program is proven to be the best way to prevent fatigue over the long term. The majority of today’s buyers are fair-weather friends, at best. Preparing for the future gives a marketer
October 2006 From Tipline
You’ve finally got it. The “holy grail” of insert media, you so humbly think. Well, response rates might be up today, but it’s difficult to guarantee they’ll remain there tomorrow. Or is it? Testing your insert media campaign may not be as glamorous as brainstorming a shiny, new “big idea” but, as Barbara Henry, executive vice president of insert media and list management firm, Leon Henry Inc., notes, rotating pieces through your core program is proven to be the best way to prevent fatigue over the long term. The majority of today’s buyers are fair-weather friends, at best. Preparing for the future gives a marketer
Insert Media Buying Guide: Know Today’s Insert Media Terrain
September 2006 From Target Marketing
It’s the start of fall, and many of us have just returned from vacation. The demands of our industry may be far from center stage. However, this is a time when many companies are solidifying their plans for the coming year, and understanding the issues that are shaping the insert media landscape is a crucial part of this planning process. Here are a few trends and challenges to consider as you prepare to tackle the holiday season and beyond. Trend: Catalog Blow-ins Increasingly, catalogers are opening up their mailings to include insert blow-ins. For instance, in the last year, we’ve seen an addition of approximately 46
September 2006 From Target Marketing
It’s the start of fall, and many of us have just returned from vacation. The demands of our industry may be far from center stage. However, this is a time when many companies are solidifying their plans for the coming year, and understanding the issues that are shaping the insert media landscape is a crucial part of this planning process. Here are a few trends and challenges to consider as you prepare to tackle the holiday season and beyond. Trend: Catalog Blow-ins Increasingly, catalogers are opening up their mailings to include insert blow-ins. For instance, in the last year, we’ve seen an addition of approximately 46
Famous Last Words: A Business Proposition
July 2006 From Target Marketing
Living in Stamford, Conn., for 20 years with no professional teams nearby, my wife, Peggy, and I were not sports fans. When we moved to Philadelphia in 1992, we became rabid Eagles fans and never miss a game—on television, since (1) tickets are expensive and (2) I have lousy eyesight and thus trouble following the action at a distance. The last time the Direct Marketing Association’s annual conference was held in New Orleans, I was hurrying to a list company party when I ran into a guy wearing a simply splendid Philadelphia Eagles green and white logo pendant on the end of a chain of
July 2006 From Target Marketing
Living in Stamford, Conn., for 20 years with no professional teams nearby, my wife, Peggy, and I were not sports fans. When we moved to Philadelphia in 1992, we became rabid Eagles fans and never miss a game—on television, since (1) tickets are expensive and (2) I have lousy eyesight and thus trouble following the action at a distance. The last time the Direct Marketing Association’s annual conference was held in New Orleans, I was hurrying to a list company party when I ran into a guy wearing a simply splendid Philadelphia Eagles green and white logo pendant on the end of a chain of
