Search results for Lenser
Found 9 item(s)
Found 9 item(s). Displaying 1-9
Page 1 of 1
Ways to Get More Bang for Your Paper Buck – How Combining Your Priorities and Paper Innovations Can Save You Money in 2010
February 16, 2010 From Webinars & Virtual Events
February 16, 2010 From Webinars & Virtual Events
Every cataloger is trying to capitalize on the recovering economy, but is constrained by a budget. Learn how to prioritize your company's needs and tailor
...
Improve Targeting
February 2006 From Target Marketing
Improve on your customer targeting by: - testing ship-tos; - testing gift recipients; - segmenting by source; and - and segmenting by trade area. —Michelle Farabaugh, partner, LENSER
February 2006 From Target Marketing
Improve on your customer targeting by: - testing ship-tos; - testing gift recipients; - segmenting by source; and - and segmenting by trade area. —Michelle Farabaugh, partner, LENSER
Concentrate on What’s to Be Gained
January 2006 From Target Marketing
It’s easier to justify a bigger budget for outgoing envelopes when doing lead generation in B-to-B. If a company is smart about its lead-generation, it looks at what could be gained and it thinks in those terms. Tighten the database, develop something that prospects cannot ignore, line up the killer sales force for follow up, and develop an outstanding package with an envelope or carrier that can’t be missed in a business mail pile. —Carol Worthington-Levy, partner, creative services, Lenser
January 2006 From Target Marketing
It’s easier to justify a bigger budget for outgoing envelopes when doing lead generation in B-to-B. If a company is smart about its lead-generation, it looks at what could be gained and it thinks in those terms. Tighten the database, develop something that prospects cannot ignore, line up the killer sales force for follow up, and develop an outstanding package with an envelope or carrier that can’t be missed in a business mail pile. —Carol Worthington-Levy, partner, creative services, Lenser
Change Your Mailing Frequency
September 2005 From Target Marketing
Your buyer file is your most important asset. Profit comes from remailing those buyers with higher response and lower mailing costs. Determine your correct frequency by segment, and see results soar. —Michelle Farabaugh, partner, LENSER
September 2005 From Target Marketing
Your buyer file is your most important asset. Profit comes from remailing those buyers with higher response and lower mailing costs. Determine your correct frequency by segment, and see results soar. —Michelle Farabaugh, partner, LENSER
The Passing of Peter Jennings
August 2005 From Denny Hatch's Business Common Sense
August 9, 2005, Vol. 1, Issue No. 20 The Passing of Peter Jennings And How I nearly met Humphrey Bogart IN THE NEWS NEW YORK -- Peter Jennings, the suave, Canadian-born broadcaster who delivered the news to Americans each night in five separate decades, died yesterday. He was 67. --David Bauder The Associated Press, August 8, 2005 I never met Peter Jennings in person, but my wife, Peggy, and I watched him nightly for many years. At one point, ABC News had a trio of anchors reporting from around the country--Jennings, Frank Reynolds and Max Robinson. As I recall, Reynolds, a splendid journalist,
August 2005 From Denny Hatch's Business Common Sense
August 9, 2005, Vol. 1, Issue No. 20 The Passing of Peter Jennings And How I nearly met Humphrey Bogart IN THE NEWS NEW YORK -- Peter Jennings, the suave, Canadian-born broadcaster who delivered the news to Americans each night in five separate decades, died yesterday. He was 67. --David Bauder The Associated Press, August 8, 2005 I never met Peter Jennings in person, but my wife, Peggy, and I watched him nightly for many years. At one point, ABC News had a trio of anchors reporting from around the country--Jennings, Frank Reynolds and Max Robinson. As I recall, Reynolds, a splendid journalist,
A Screw-up of Olympian Proportions
June 2005 From Denny Hatch's Business Common Sense
A Veto That Probably Destroyed Eight Million Dreams This is the saga of two high profile, deeply flawed organizations joining forces to create a public relations catastrophe--New York City and the U.S. Olympic Committee. What happened? A bunch of rich city slickers were able to con the rubes from Colorado Springs into choosing the Sour Apple over San Francisco for an Olympic venue. But they could not con the canny pols in Albany and Manhattan into selling them the land at below-market value and ponying up $300 million of taxpayer dollars so the New York Jets football team could have a spiffy new stadium.
June 2005 From Denny Hatch's Business Common Sense
A Veto That Probably Destroyed Eight Million Dreams This is the saga of two high profile, deeply flawed organizations joining forces to create a public relations catastrophe--New York City and the U.S. Olympic Committee. What happened? A bunch of rich city slickers were able to con the rubes from Colorado Springs into choosing the Sour Apple over San Francisco for an Olympic venue. But they could not con the canny pols in Albany and Manhattan into selling them the land at below-market value and ponying up $300 million of taxpayer dollars so the New York Jets football team could have a spiffy new stadium.
Outsource Solutions: Creative Services
October 2004 From Target Marketing
Hiring a Creative Consultant Whether you’re trying to jump-start a drained creative team, identify areas of opportunity in your direct mail program or simply tighten your billing cycle, a creative consultant can offer the outside expertise and perspective to help you achieve your goals. But where hiring a freelance copywriter or designer to create a new package is fairly straightforward, working with a consultant can be more tricky. To ensure a productive working relationship, it’s good practice to define your expectations up front, establish clear-cut goals and detail it all in a contract so there are fewer questions. Plan for Success For a consultant
October 2004 From Target Marketing
Hiring a Creative Consultant Whether you’re trying to jump-start a drained creative team, identify areas of opportunity in your direct mail program or simply tighten your billing cycle, a creative consultant can offer the outside expertise and perspective to help you achieve your goals. But where hiring a freelance copywriter or designer to create a new package is fairly straightforward, working with a consultant can be more tricky. To ensure a productive working relationship, it’s good practice to define your expectations up front, establish clear-cut goals and detail it all in a contract so there are fewer questions. Plan for Success For a consultant
Interior Designers
January 2003 From Target Marketing
By Lisa Yorgey Lester We've often heard the cliché, "Home is where the heart is." In today's economic climate, however, "home is where the investment is" might be a more appropriate phrase. The stock market's roller coaster ride of late has spurred "a huge remodeling trend in the country," observes Linda Henry, senior editor of Window Fashions magazine. Many homeowners, she explains, are "investing their money in their homes instead of the stock market, finding it a safer investment as well as a way to enjoy their hard earnings." And while many homeowners may know the aesthetic they want to achieve, they don't necessarily
January 2003 From Target Marketing
By Lisa Yorgey Lester We've often heard the cliché, "Home is where the heart is." In today's economic climate, however, "home is where the investment is" might be a more appropriate phrase. The stock market's roller coaster ride of late has spurred "a huge remodeling trend in the country," observes Linda Henry, senior editor of Window Fashions magazine. Many homeowners, she explains, are "investing their money in their homes instead of the stock market, finding it a safer investment as well as a way to enjoy their hard earnings." And while many homeowners may know the aesthetic they want to achieve, they don't necessarily
Cost
September 2002 From Target Marketing
When trying to weather tough economic times, allow your cost of customer acquisition determine your prospecting strategy. Also, aggressively use list exchanges as opposed to renting prospect lists. —Michelle Houston, circulation manager, LENSER, a catalog circulation consultancy
September 2002 From Target Marketing
When trying to weather tough economic times, allow your cost of customer acquisition determine your prospecting strategy. Also, aggressively use list exchanges as opposed to renting prospect lists. —Michelle Houston, circulation manager, LENSER, a catalog circulation consultancy
Page 1 of 1
