Search results for KnowledgeBase Marketing, Inc.
Found 34 item(s)
Found 34 item(s). Displaying 1-15
June 2011 From Target Marketing
In reality, the always-on, always-connected consumer has many ways to communicate, buy products and services, and relate to a brand 24/7. These consumers are no longer targets at the end of a sales funnel or information push. They're at the center of—and often the beginning of—a brand dialogue.
October 7, 2010 From Home Page
KnowledgeBase Marketing, the leader in providing the full spectrum of data-driven marketing solutions, announces that it has aligned its business units under the new brand name, KBM Group.
October 2010 From Target Marketing
It seems like decades ago we started hearing about comprehensive privacy legislation. Well, it was. In the meantime, we've had a new FCRA, GLBA, HIPAA, COPPA, CAN-SPAM and more state laws than I can count. And now we have a new bill. No, wait, it's a "discussion draft." OK, let's talk about that.
September 22, 2010 From Tipline
Ever since marketing dashboards became popular in 2007-2008, marketers have been optimizing them to meet their needs. Rather than having the systems be dumping grounds for data, users are adding functionality from analytics to cross-departmental communication capabilities to make the systems as useful as possible.
Trend Spotting in 3 Chapters: What's New in Behavioral Targeting
August 25, 2010 From Tipline
Keeping track of trends in behavioral targeting is a study in contradictions. While businesses are wary of controversy, they're crowding into this space of tracking consumer behavior. And while consumers dread being tracked online, they resist barriers to "free" content. Here to clear up a few misconceptions and provide an update on the contested but increasingly popular practice are...
August 25, 2010 From Tipline
Keeping track of trends in behavioral targeting is a study in contradictions. While businesses are wary of controversy, they're crowding into this space of tracking consumer behavior. And while consumers dread being tracked online, they resist barriers to "free" content. Here to clear up a few misconceptions and provide an update on the contested but increasingly popular practice are...
July 2010 From Target Marketing
I've worked on privacy issues for 20 years, but I never imagined the phenomenon or the privacy implications of social networking. Twenty years ago, businesses, which were driven by consumer information and consumer advocates alike, characterized consumers as fiercely protective of their privacy. Consumers were distrustful of businesses that gathered information on them and were willing to let the government put tight controls with severe penalties on those businesses so that they could sleep better at night. Could it be that we had it wrong?
May 28, 2010 From Home Page
The Taylor Institute for Direct Marketing, part of University of Akron in Ohio, has selected Gary Laben, CEO of data and information services provider KnowledgeBase Marketing, as the 2009 recipient of its four-year-old Direct Marketer of the Year Award.
May 2010 From Target Marketing
In the 1990s, the Direct Marketing Association ran a campaign called "Do The Right Thing" focused on getting marketers to follow industry guidelines and best practices. "Do The Right Thing" is the title of the association's expanded FAQs on its Ethical Guidelines. But what would happen if we actually took this tagline to heart? How would that change our approach to marketing? Doing the right thing forces us to think beyond the rules. Doing the right thing forces us to think like consumers first and marketers second.
March 2010 From Target Marketing
You're on your third round of budget cuts and your fifth cup of coffee. You're asking yourself, "Can I really afford privacy compliance in this economy?"
Better Together: Use Attitudes, Demographics and Behavior to Improve Results
December 16, 2009 From Tipline
The more you know about your customers, the better you can target them with relevant offers in a meaningful way. Different types of data—attitudinal, behavioral and demographic—enable different targeting abilities based on preference, purchasing and lifestyle. You can use each of these data types alone to create a marketing advantage, but they are most valuable when used in combination.
December 16, 2009 From Tipline
The more you know about your customers, the better you can target them with relevant offers in a meaningful way. Different types of data—attitudinal, behavioral and demographic—enable different targeting abilities based on preference, purchasing and lifestyle. You can use each of these data types alone to create a marketing advantage, but they are most valuable when used in combination.
Stop the Churn
December 2009 From Target Marketing
The conventional direct marketing wisdom has always been that it costs seven times as much to find and convert a prospect to a customer than it costs to retain a customer you already have. That specific number might not be accurate for some industries, but the basic concept crosses all business models.
December 2009 From Target Marketing
The conventional direct marketing wisdom has always been that it costs seven times as much to find and convert a prospect to a customer than it costs to retain a customer you already have. That specific number might not be accurate for some industries, but the basic concept crosses all business models.
StoneMor Partners' Dan Shin on Leveraging Predictive Analytics for Customer Acquisition
July 29, 2009 From Tipline
For the younger crowd, it may be a shock to learn that funeral preplanning accounts for 60 percent of business for cemetery and funeral home owner and operator StoneMor Partners of Levittown, Pa. Much of that is due to predictive modeling that StoneMor—the steward of 232 cemeteries and 59 funeral homes in 28 states and Puerto Rico—uses to figure out which consumers would be most interested in settling their earthly concerns prior to death.
July 29, 2009 From Tipline
For the younger crowd, it may be a shock to learn that funeral preplanning accounts for 60 percent of business for cemetery and funeral home owner and operator StoneMor Partners of Levittown, Pa. Much of that is due to predictive modeling that StoneMor—the steward of 232 cemeteries and 59 funeral homes in 28 states and Puerto Rico—uses to figure out which consumers would be most interested in settling their earthly concerns prior to death.
Are You Equipped?
March 2008 From Target Marketing
Most successful data-driven companies outsource the construction of their marketing databases. Why? Because it is cheaper and faster, and the product is better. To use a ridiculous example: It would be possible to go to auto parts suppliers and assemble a company truck from spare parts. Since it’s more than likely that no one in the company has ever done this before, it would take a year or more, be quite expensive and would certainly not perform as well as a production model bought from GM, Ford or Chrysler. But as an advantage, your staff would now know how to build a truck from
March 2008 From Target Marketing
Most successful data-driven companies outsource the construction of their marketing databases. Why? Because it is cheaper and faster, and the product is better. To use a ridiculous example: It would be possible to go to auto parts suppliers and assemble a company truck from spare parts. Since it’s more than likely that no one in the company has ever done this before, it would take a year or more, be quite expensive and would certainly not perform as well as a production model bought from GM, Ford or Chrysler. But as an advantage, your staff would now know how to build a truck from
Two Tips for Data-Driven ROI
January 2008 From Tipline
The one-size-fits-all marketing mentality is losing steam as personalization proves profitable. In an age of segmentation, treating all of your customers as one homogenous group is a recipe for disaster; you may risk losing valuable customers, says KnowledgeBase Marketing VP and Solutions Architect Arthur Middleton Hughes. Existing loyal customers are more profitable than new or disloyal customers simply looking for bargains. Determining who those loyal customers are and marketing to them based on database details is the best way to build and retain a strong, ROI-driven customer base. Consider the following database-building tactics: # 1. Equitable Distribution. To build and maintain loyalty you need
January 2008 From Tipline
The one-size-fits-all marketing mentality is losing steam as personalization proves profitable. In an age of segmentation, treating all of your customers as one homogenous group is a recipe for disaster; you may risk losing valuable customers, says KnowledgeBase Marketing VP and Solutions Architect Arthur Middleton Hughes. Existing loyal customers are more profitable than new or disloyal customers simply looking for bargains. Determining who those loyal customers are and marketing to them based on database details is the best way to build and retain a strong, ROI-driven customer base. Consider the following database-building tactics: # 1. Equitable Distribution. To build and maintain loyalty you need
Arthur Middleton Hughes To Present What’s Working NOW! Webinar On How To Do Effective Database Marketing
January 2008 From White Papers and Sponsored Content
Columbus, OH: January 9, 2007 - Training and development firm Working NOW! is teaming with Conference Call University and DM2-DecisionMaker to present an online training session on today’s best practices in database marketing. Preeminent database marketing expert Arthur Middleton Hughes will be the instructor. The program will take place on Tuesday, January 22 from 11:30 AM until 1:00 PM EST (17:30 - 19:00 GMT). Hughes, Founder of The Database Marketing Institute, vice president/ Solutions Architect for KnowledgeBase Marketing and author of seven books on database marketing, will present an educational module entitled How To Outgrow and Outprofit Your Competition: 7 “Musts” For Database Marketing Success.
January 2008 From White Papers and Sponsored Content
Columbus, OH: January 9, 2007 - Training and development firm Working NOW! is teaming with Conference Call University and DM2-DecisionMaker to present an online training session on today’s best practices in database marketing. Preeminent database marketing expert Arthur Middleton Hughes will be the instructor. The program will take place on Tuesday, January 22 from 11:30 AM until 1:00 PM EST (17:30 - 19:00 GMT). Hughes, Founder of The Database Marketing Institute, vice president/ Solutions Architect for KnowledgeBase Marketing and author of seven books on database marketing, will present an educational module entitled How To Outgrow and Outprofit Your Competition: 7 “Musts” For Database Marketing Success.
