Search results for IER Partners
Found 28 item(s)
Found 28 item(s). Displaying 1-15
February 2012 From Target Marketing
Trust is an important component to building lasting relationships with your customers. Brand-builders need to spend time thinking about how trust is built (to woo new prospects), how it can be further strengthened (to increase market share) and how it can be lost (to proactively prevent!).
December 2011 From Target Marketing
I cannot stop talking about our family's recent experience at the Mayo Clinic in Rochester, Minn. For a person who makes her living by helping companies with their brands, that is a very good thing. Creating word-of-mouth "buzz worthiness" through customer-centric experiences is at the heart of all memorable branding.
October 2011 From Target Marketing
In today's frenzied pace, this is a practice that rarely gets intentional and quality "thinkabout" time. We think our energy pie is limitless, that true grit will somehow always carry our goals, that we'll find budget money somewhere and that we can do it all. It's a breathless pattern for brands these days.
June 2011 From Target Marketing
Great brands differentiate themselves in many ways. But the way that will win the most hearts, minds and wallets is never forgetting that you are only in business to serve your customers.
April 2011 From Target Marketing
I've found that companies spend quite a bit of time on the techy-ness of their brands, but not so much on the high touch-ness of their offerings. How much human touch is part of your current brand experience?
February 2011 From Target Marketing
I’ve used the marketing concept of pop-ups as a tool to help companies in all sorts of industries—not just retail—think about how their brands can learn from these experiences and simulate the effects of these pop-upesque opportunities.
December 2010 From Target Marketing
Listening to and observing all of this stress in brand leaders worries me. I am concerned first and foremost for these leaders' personal long term health costs in operating this way.
November 2010 From Target Marketing
Instead of wasting a company's precious resources—time, energy and enthusiasm—dithering, I encourage clients to put that energy into "thinkering" and tinkering with this simple exercise from my BrandAbout process.
November 2010 From Target Marketing
As a whole, marketers are often too cooped-up with their brands, juggling best practices and customer data, all the while trying to come up with something "fresh."
October 2010 From Target Marketing
The idea of an amuse-bouche took me right into my branding brain. I started thinking about how creative brand leaders develop their own versions of the amuse-bouche for their customers, not only at the beginning of their brand experiences, but all the way throughout the process. Truly innovative brand leaders find all sorts of intriguing ways to offer potential and present customers glimpses into their brands.
August 2010 From Target Marketing
As a customer, why do I feel that companies just don't care about my business? They act as if they don't need customers. I wonder what happened to brand manners.
June 2010 From Target Marketing
Have you ever thought about where and how your brand story begins and ends? What emotional feelings are being conveyed as your customers enter and exit your brand experience? These beginnings and endings are important impression makers. It pays to take some "stop and think" time to evaluate how graciously and memorably you are saying hello and goodbye to your customers.
April 2010 From Target Marketing
I've always had a penchant for independent thinkers and doers. I learn from them. I support them, and I try to emulate them. And I encourage my clients to do the same. Whether you are a real estate agent, a manufacturer, an insurance agent, a sole proprietor or a manager of a team within a large organization, flexing your independent muscle can be good for your brand's soul.
March 2010 From Target Marketing
As fast-paced professionals running departments or full-fledged businesses—managing people and projects and schedules and products—listening can sometimes fall off our to-do lists. We don't have time to really pause and listen well. While we may see the value in making time, few of us actually do.
February 2010 From Target Marketing
If you're looking for a great read that is a change of pace from the typical business book, let me recommend "Play: How It Shapes the Brain, Opens the Imagination, and Invigorates the Soul" by Dr. Stuart Brown. I guarantee you Brown will change your mind about play. It will become something you do first, not put off until all your work is done. I'm more convinced than ever of the importance of play and the necessity of stepping back, taking time-outs, and the need for creating reflective time, and space in our highly reactive and ever-changing culture.
