Search results for Harte-Hanks
Found 51 item(s)
Found 51 item(s). Displaying 1-15
October 3, 2011 From Home Page
The Direct Marketing Association (DMA) Board of Directors today announced the election of new Board members for 2012-2013. The terms of office commenced at DMA’s Annual Business Meeting, which was held Sunday, Oct. 2 at the Fairmont Hotel in Boston, Mass.
October 2011 From Target Marketing
With all the attention on the debt crisis this summer—including the debt crisis at the U.S. Postal Service (USPS)—it's easy to overlook how fascinating direct mail has become in our multichannel age. Many brands continue to use mail in their media mix—and why not?
DMA Announces Opening of New Center for Accountable Marketing in Silicon Valley
September 8, 2011 From Direct Marketing Association
The Direct Marketing Association (DMA), in collaboration with a consortium of innovative marketing companies, has launched the first-ever Center for Accountable Marketing (CAM) headquartered in Sunnyvale, California. Alexandra Morehouse, a seasoned marketing professional with leadership experience at American Express, Charles Schwab & Co., Ancestry.com, and most recently Chief Marketing Officer...
September 8, 2011 From Direct Marketing Association
The Direct Marketing Association (DMA), in collaboration with a consortium of innovative marketing companies, has launched the first-ever Center for Accountable Marketing (CAM) headquartered in Sunnyvale, California. Alexandra Morehouse, a seasoned marketing professional with leadership experience at American Express, Charles Schwab & Co., Ancestry.com, and most recently Chief Marketing Officer...
Email Key Performance Metrics for 9 Vertical Markets
July 6, 2011 From Harte-Hanks
Harte-Hanks, a global insight-driven multichannel direct and digital marketing company, announced today that it has released a comprehensive study of email marketing and messaging metrics for nine industries, analyzing roughly 3 billion email messages sent across nearly 100 companies in 2009 and 2010 using the Postfuture...
July 6, 2011 From Harte-Hanks
Harte-Hanks, a global insight-driven multichannel direct and digital marketing company, announced today that it has released a comprehensive study of email marketing and messaging metrics for nine industries, analyzing roughly 3 billion email messages sent across nearly 100 companies in 2009 and 2010 using the Postfuture...
5 Ways to Improve Customer, Call Center Interaction
June 22, 2011 From Tipline
The best solution, really, to improving customer interaction with the call center is to have agents who are up to the task of having natural conversations. That's the advice marketing vendors provided when asked to suggest ways to perfect call center scripts.
June 22, 2011 From Tipline
The best solution, really, to improving customer interaction with the call center is to have agents who are up to the task of having natural conversations. That's the advice marketing vendors provided when asked to suggest ways to perfect call center scripts.
February 2011 From Target Marketing
For mailers, the key to cutting postage costs is to work with the USPS and service providers to help achieve the best results with postage and cost issues.
January 26, 2011 From CRM magazine
In Forrester Research’s most recent evaluation of U.S. database marketing service providers (MSPs), Dave Frankland, vice president and principal analyst at Forrester, identified Epsilon, KBM Group, and Targetbase as the vendors with the strongest performance because of their analytical and strategic approach to the business, paired...
January 26, 2011 From Tipline
One of the easiest methods for reducing the postage bill is to cut mail volume and migrate to other media where response is proven. However, it is risky. Targeting volume cuts to those segments that are less responsive is the key.
Modeling Use of Text Mining
September 1, 2010 From Industry Centers
Text mining has an illustrious history in the world of analytics. Investigators have used text mining to fight fraud, conduct anti-terrorist surveillance and analyze police interrogations in criminal investigations. Matters of national security, public safety, patent protections and trade secrets, and other high-minded topics all have made use of text-mining technology tools, and the wise minds of analysts behind them. But there's a very important role for text mining to play in direct marketing, as well.
September 1, 2010 From Industry Centers
Text mining has an illustrious history in the world of analytics. Investigators have used text mining to fight fraud, conduct anti-terrorist surveillance and analyze police interrogations in criminal investigations. Matters of national security, public safety, patent protections and trade secrets, and other high-minded topics all have made use of text-mining technology tools, and the wise minds of analysts behind them. But there's a very important role for text mining to play in direct marketing, as well.
Text Mining in Marketing
September 2010 From Target Marketing
In the world of marketing, text mining has gained greater awareness and favor as social media, inbound e-mail marketing, filtering and other "digitized" communication and documents in free text have flourished—and as the cost and quality of tools available to analysts and marketing departments have become more accessible.
September 2010 From Target Marketing
In the world of marketing, text mining has gained greater awareness and favor as social media, inbound e-mail marketing, filtering and other "digitized" communication and documents in free text have flourished—and as the cost and quality of tools available to analysts and marketing departments have become more accessible.
Harte-Hanks expands CI technology database
July 1, 2010 From TM News Clippings
San Antonio?Direct marketing company Harte-Hanks has expanded its flagship Ci Technology Database of technology installations, buying potential and business demographics to more than 4 million business locations (up from 500,000), and 5 million...
July 1, 2010 From TM News Clippings
San Antonio?Direct marketing company Harte-Hanks has expanded its flagship Ci Technology Database of technology installations, buying potential and business demographics to more than 4 million business locations (up from 500,000), and 5 million...
5 Insights to Help Technology Marketers Aid Prospects in Making Purchasing Decisions
June 30, 2010 From Tipline
Buyers want information about what they're purchasing before laying down cash. But comprehending tech talk can be daunting.
June 30, 2010 From Tipline
Buyers want information about what they're purchasing before laying down cash. But comprehending tech talk can be daunting.
June 2010 From Target Marketing
Multichannel Platform: Harte-Hanks of San Antonio, Texas has teamed up with Napa, Calif.-based VeraCentra to bring marketers a solution that provides automation and message consistency for both global and local campaigns.
4 Things to Know About Move Update Compliance
September 16, 2009 From Tipline
The goal of the U.S. Postal Service's Move Update program is to reduce the amount of undeliverable-as-addressed mail entering the postal system. Last year, according to The Prescott Report, 10 billion pieces of mail were undeliverable, at a cost of $1.6 billion to the USPS. Beyond the incentive of qualifying for work-sharing discounts, the agency is getting ready to add more motivation for marketers to mail to clean lists: a penalty on mailings that do not meet Move Update standards.
September 16, 2009 From Tipline
The goal of the U.S. Postal Service's Move Update program is to reduce the amount of undeliverable-as-addressed mail entering the postal system. Last year, according to The Prescott Report, 10 billion pieces of mail were undeliverable, at a cost of $1.6 billion to the USPS. Beyond the incentive of qualifying for work-sharing discounts, the agency is getting ready to add more motivation for marketers to mail to clean lists: a penalty on mailings that do not meet Move Update standards.
3 Real-World Examples of Intelligent Mail
September 9, 2009 From Tipline
New postal regulations and prices are headed your way. Are you set and ultra-efficient with your mailing practices? If not, it's a sound idea to understand how to prepare for these new USPS rules regarding Intelligent Mail (both "Basic" and "Full-Service") and POSTNET barcodes.
September 9, 2009 From Tipline
New postal regulations and prices are headed your way. Are you set and ultra-efficient with your mailing practices? If not, it's a sound idea to understand how to prepare for these new USPS rules regarding Intelligent Mail (both "Basic" and "Full-Service") and POSTNET barcodes.
