Search results for Fulfillware

Frequency and Simplicity Drive Conversion
November 2006 From Target Marketing
Challenge: Increase subscription rates by improving conversion within a trial subscriber program Solution: Add a three-pronged postcard element to an existing multitouch campaign Results: The best first quarter in the publisher’s history One of the strategies Atlanta Business Chronicle (ABC), an Atlanta-based weekly business newspaper, employs to introduce itself to potential subscribers is a trial program, which is comprised of both requested and forced free trial subscriptions that last four to six weeks. The program also includes a few different conversion tactics: cover wraps on the first and last issues, inserts in each issue, a letter mailing, and a phone call at the end of the trial.