Search results for Edith Roman Associates
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Messages That Break Through the Clutter: 2011's Winning Campaigns from Every Channel - As seen during the 2011 Direct Marketing Day @ Your Desk Virtual Conference & Expo
June 17, 2011 From Webinars & Virtual Events
What messages will win? With more channels employed in virtually every marketing campaign, the sheer number of messages that prospects are getting is going up...
June 17, 2011 From Webinars & Virtual Events
What messages will win? With more channels employed in virtually every marketing campaign, the sheer number of messages that prospects are getting is going up...
January 14, 2011 From Home Page
NextMark, Inc. a leading provider of direct marketing tools and resources, today published its fourth quarter 2010 Data Card Quality Report. The report categorizes list management firms based on the number of titles managed, and provides an average data card quality score across each company’s list management portfolio.
January 5, 2010 From Home Page
After a decade-long acquisitions spree that included Direct Media, Millard Group, Edith Roman Associates, Mokrynski Direct and YesMail, InfoGroup is launching an initiative to turn what CEO Bill Fairfield describes as a "loose confederation of 31 business units" that "caused operational inefficiencies and confusion in the marketplace" into a more unified portfolio of data-driven products and services under the InfoGroup brand umbrella.
B-to-B Insights: Are Whitepapers Dead?
June 2008 From Target Marketing
It’s often the case that when a marketing technique is overused, it gradually loses its effectiveness. When that happens, usage drops off, and prospects are no longer bombarded by the technique. Example: the AOL CD mailings. A year or so later, a marketer remembers the old technique, realizes it hasn’t been used for a while and decides to test it again. Sure enough, it works because the market hasn’t seen it for some time. Other marketers who use it also start getting good results, and the marketing tool becomes popular once more. Now, in B-to-B, some direct marketers are questioning whether whitepapers are
June 2008 From Target Marketing
It’s often the case that when a marketing technique is overused, it gradually loses its effectiveness. When that happens, usage drops off, and prospects are no longer bombarded by the technique. Example: the AOL CD mailings. A year or so later, a marketer remembers the old technique, realizes it hasn’t been used for a while and decides to test it again. Sure enough, it works because the market hasn’t seen it for some time. Other marketers who use it also start getting good results, and the marketing tool becomes popular once more. Now, in B-to-B, some direct marketers are questioning whether whitepapers are
June 2008 From Target Marketing
If you want to market your product or service to thousands of people, you can take the path of intense advertising to reach those people one by one—or you can reach out to those whose jobs give them the buying power of thousands. Meeting and event planners have influence far beyond their numbers, and if you can make the right connections, they’ll make the sales for you. Meeting the Meeting Planners The U.S. had 51,000 meeting and convention planners in 2006, according to the Bureau of Labor Statistics, and that number is projected to grow by 20 percent over the next decade, reaching 61,000
December 2007 From Target Marketing
Is your marketing campaign in need of a healthy dose of responsive prospects? Targeting hospital and health care administrators, with their impressive corporate budgets and high personal incomes, may be just the elixir. Hospital administrators and executives plan, direct, coordinate and supervise health care delivery. This market breaks down into two groups: Generalists manage (or help manage) entire facilities or health care systems. Specialists are in charge of specific clinical departments or services, such as nursing care, surgery, information technology, medical records or supply chain management. These professionals often are responsible for dozens—even hundreds—of employees and millions of dollars’ worth of facilities and equipment,
October 2006 From Target Marketing
You could say the business forecast for the restaurant industry is as rosy as a vodka blush sauce. Research conducted by the National Restaurant Association, the leading business association for the restaurant industry, indicates that consumers will continue to allocate more of their food dollars to meals outside of the home. Currently this figure hovers around 40 percent, but Hudson Riehle, senior vice president, research at the National Restaurant Association, estimates it will hit an unprecedented high of 50 percent within the next few years. And the economic impact of this consumption trend on the spending power of the restaurant industry will be significant,
It Takes Two
June 2006 From Target Marketing
During the process of editing, writing and proofing articles for this issue, one message kept creeping up in many of the stories: A good business partnership leverages the knowledge of all parties for results that can be nothing short of astonishing. Some examples of how two heads (or three, four or five) are better than one: n Automotive dealer AutoNation doubled response to its customer direct mail efforts by working with direct marketing/printing firm DME to develop data-driven, customized communications; in turn, DME partners with document solutions firm Xerox and software company XMPie to provide its clients with cutting-edge printing technology. Read more about these fruitful
June 2006 From Target Marketing
During the process of editing, writing and proofing articles for this issue, one message kept creeping up in many of the stories: A good business partnership leverages the knowledge of all parties for results that can be nothing short of astonishing. Some examples of how two heads (or three, four or five) are better than one: n Automotive dealer AutoNation doubled response to its customer direct mail efforts by working with direct marketing/printing firm DME to develop data-driven, customized communications; in turn, DME partners with document solutions firm Xerox and software company XMPie to provide its clients with cutting-edge printing technology. Read more about these fruitful
TM0506_Hot Lists
April 2006 From Target Marketing
Consumer Disney Movie Club Enhanced Masterfile This file is comprised of 443,402 12-month buyers of Disney movies via the Disney Movie Club. These families with children receive three free videos or DVDs and agree to purchase four more in the following two years. Enhanced selects include children’s age range, age of adult, grandparents, avid book readers, cat/dog owners, and more. The base list price is $95/M. Call your list broker or True North List Co., (203) 459-4348 or visit www.truenorthlist.com. About Kid Crafters & Kid’s Crafts Reach 891,612 individuals who have indicated via a survey that they purchase child-safe and/or child-focused crafting products, materials and
April 2006 From Target Marketing
Consumer Disney Movie Club Enhanced Masterfile This file is comprised of 443,402 12-month buyers of Disney movies via the Disney Movie Club. These families with children receive three free videos or DVDs and agree to purchase four more in the following two years. Enhanced selects include children’s age range, age of adult, grandparents, avid book readers, cat/dog owners, and more. The base list price is $95/M. Call your list broker or True North List Co., (203) 459-4348 or visit www.truenorthlist.com. About Kid Crafters & Kid’s Crafts Reach 891,612 individuals who have indicated via a survey that they purchase child-safe and/or child-focused crafting products, materials and
Meet the Planners
July 2005 From Target Marketing
By Irene Chernassky Although technology has long threatened to do away with face-to-face communication, the availability of video and phone conferencing has yet to curb the need for professionals to gather with peers to exchange ideas, introduce new products or share business best practices. Meeting and event planners are the key to making those face-to-face meetings happen, whether in the shape of large industry trade shows, small-scale seminars or even coordinating that technical wonder, the webinar. In fact, according to Corporate Meetings & Incentives magazine, a trade publication targeting the decision makers involved in planning meetings, incentives and conventions, this is a growing
July 2005 From Target Marketing
By Irene Chernassky Although technology has long threatened to do away with face-to-face communication, the availability of video and phone conferencing has yet to curb the need for professionals to gather with peers to exchange ideas, introduce new products or share business best practices. Meeting and event planners are the key to making those face-to-face meetings happen, whether in the shape of large industry trade shows, small-scale seminars or even coordinating that technical wonder, the webinar. In fact, according to Corporate Meetings & Incentives magazine, a trade publication targeting the decision makers involved in planning meetings, incentives and conventions, this is a growing
Market Focus: Meeting Planners
July 2005 From Target Marketing
Although technology has long threatened to do away with face-to-face communication, the availability of video and phone conferencing has yet to curb the need for professionals to gather with peers to exchange ideas, introduce new products or share business best practices. Meeting and event planners are the key to making those face-to-face meetings happen, whether in the shape of large industry trade shows, small-scale seminars or even coordinating that technical wonder, the webinar. In fact, according to Corporate Meetings & Incentives magazine, a trade publication targeting the decision makers involved in planning meetings, incentives and conventions, this is a growing market.
July 2005 From Target Marketing
Although technology has long threatened to do away with face-to-face communication, the availability of video and phone conferencing has yet to curb the need for professionals to gather with peers to exchange ideas, introduce new products or share business best practices. Meeting and event planners are the key to making those face-to-face meetings happen, whether in the shape of large industry trade shows, small-scale seminars or even coordinating that technical wonder, the webinar. In fact, according to Corporate Meetings & Incentives magazine, a trade publication targeting the decision makers involved in planning meetings, incentives and conventions, this is a growing market.
DM for the Design Savvy
March 2005 From Target Marketing
By Irene Cherkassky Next time you stroll down the street, look around you. What do you see? Whether you live in a small hamlet or a teeming metropolis, architects define our spaces, our very view of the world. The influence of design is inescapable. There are approximately 160,000 licensed architects working in the United States, says Martin Pedersen, executive editor for Metropolis, an architecture and design magazine. Many more work in the field who are without licenses. Architects may work in small, one- or two-person offices specializing in family homes, or they can be part of large international firms specializing in urban planning. They
March 2005 From Target Marketing
By Irene Cherkassky Next time you stroll down the street, look around you. What do you see? Whether you live in a small hamlet or a teeming metropolis, architects define our spaces, our very view of the world. The influence of design is inescapable. There are approximately 160,000 licensed architects working in the United States, says Martin Pedersen, executive editor for Metropolis, an architecture and design magazine. Many more work in the field who are without licenses. Architects may work in small, one- or two-person offices specializing in family homes, or they can be part of large international firms specializing in urban planning. They
Online Meets Offline
November 2003 From Target Marketing
By Hallie Mummert Get your best results ever with channel-integrated campaigns. In a study of more than 130 retailers conducted earlier this year by Forrester Research for Shop.org, multichannel (catalog, store and Web) retailers reported more than 46 percent of their customers who typically buy online also make purchases offline, and 17 percent of their customers who primarily shop offline also make online purchases. What's more, 15 percent of offline purchases are influenced by information gathered on the retailer's Web site, according to the study. This kind of cross-channel information-gathering and purchasing behavior
November 2003 From Target Marketing
By Hallie Mummert Get your best results ever with channel-integrated campaigns. In a study of more than 130 retailers conducted earlier this year by Forrester Research for Shop.org, multichannel (catalog, store and Web) retailers reported more than 46 percent of their customers who typically buy online also make purchases offline, and 17 percent of their customers who primarily shop offline also make online purchases. What's more, 15 percent of offline purchases are influenced by information gathered on the retailer's Web site, according to the study. This kind of cross-channel information-gathering and purchasing behavior
Take Flight With Business Travelers
June 2002 From Target Marketing
By Melissa Sepos Life on the road can be lonely. The more than 34 million tired and weary American business travelers are looking for convenience, added-value and premiums to make their more than 200 million trips worth the hassle. According to Business and Convention Travelers 2001 edition, corporate travel comprises 22 percent of total U.S. domestic flights. Of that:
June 2002 From Target Marketing
By Melissa Sepos Life on the road can be lonely. The more than 34 million tired and weary American business travelers are looking for convenience, added-value and premiums to make their more than 200 million trips worth the hassle. According to Business and Convention Travelers 2001 edition, corporate travel comprises 22 percent of total U.S. domestic flights. Of that:
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