Search results for The Nielsen Company
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Found 19 item(s). Displaying 1-15
How Geodemographics Has Changed Over the Past 40 Years: Part One – A History of Micromarketing
August 16, 2011 From Directions Magazine
More than 40 years ago, marketers employed what I like to call “the power of location” to help answer key questions: who are my customers, where do they live, what media do they consume and how can I find more of them. Originally, ZIP Codes, and eventually...
August 16, 2011 From Directions Magazine
More than 40 years ago, marketers employed what I like to call “the power of location” to help answer key questions: who are my customers, where do they live, what media do they consume and how can I find more of them. Originally, ZIP Codes, and eventually...
How Mobile Is Your Marketing?
July 2011 From Target Marketing
Mobile is one of the fastest-changing channels in marketing today. CTIA-The Wireless Association reports that 96 percent of U.S. adults own a cell phone; 37 percent of those are smartphones, according to The Nielsen Company's latest numbers, up from 28 percent in November 2010.
July 2011 From Target Marketing
Mobile is one of the fastest-changing channels in marketing today. CTIA-The Wireless Association reports that 96 percent of U.S. adults own a cell phone; 37 percent of those are smartphones, according to The Nielsen Company's latest numbers, up from 28 percent in November 2010.
July 2011 From Target Marketing
Marketers need to consider mobile activity and how it may affect their email programs. Best practices in email design are changing to ensure a good experience for all recipients, regardless of how they access their messages.
April 29, 2011 From Nielsen Wire
Drawing on two major trends—hyperlocalism and budget consciousness—daily deal sites in the U.S. have changed the business landscape, shifting how consumers search for bargains and connect with businesses large and small, national and local. With new daily deal sites entering the fray on a regular basis,...
Next Generation Targeting - Synchronizing Online & Offline Behavioral Targeting
September 23, 2010 From White Papers and Sponsored Content
An in-depth look at the next generation of target marketing combining traditional advertising with digital media initiatives and the future of online advertising.
September 23, 2010 From White Papers and Sponsored Content
An in-depth look at the next generation of target marketing combining traditional advertising with digital media initiatives and the future of online advertising.
Demographics Today and Tomorrow: Analyzing Population Trends and the 2010 Census Changes
September 15, 2010 From White Papers and Sponsored Content
The foundation for successful customer acquisition, market analysis and site location strategies is up-to-date, accurate demographic data on U.S. consumers. View this webinar to learn how to keep pace with demographic changes that impact your markets and how to adapt to the upcoming 2010 Census changes and the new American Community Survey (ACS).
September 15, 2010 From White Papers and Sponsored Content
The foundation for successful customer acquisition, market analysis and site location strategies is up-to-date, accurate demographic data on U.S. consumers. View this webinar to learn how to keep pace with demographic changes that impact your markets and how to adapt to the upcoming 2010 Census changes and the new American Community Survey (ACS).
PRIZM & Segmentation for Any Size Budget
September 10, 2010 From White Papers and Sponsored Content
2009 is the year of change - incorporation of a new president, diminishing marketing budgets, customers that are watching every penny, and the threat of a worldwide recession. How do you ensure that your marketing dollars are spent efficiently with the most bang for your buck?
September 10, 2010 From White Papers and Sponsored Content
2009 is the year of change - incorporation of a new president, diminishing marketing budgets, customers that are watching every penny, and the threat of a worldwide recession. How do you ensure that your marketing dollars are spent efficiently with the most bang for your buck?
Get Customer-Centric With Segmentation - Using data across your organization for better customer ROI
August 6, 2009 From Webinars & Virtual Events
August 6, 2009 From Webinars & Virtual Events
With brand allegiance faltering under the weight of consumers' economic concerns, it's time to rethink the loyalty model and focus on customer segmentation to address
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5 Common Customer Segmentation Mistakes to Avoid
February 4, 2009 From Tipline
The best way for marketers to make the most of their customer relationships is to understand their customers' needs, wants, values. That’s precisely why customer segmentation is so vital—it provides valuable information about customers so marketers can furnish stronger, more targeted offers.
The trouble is customer segmentation comes with its challenges, and marketers often trip up during the process. Here, industry professionals discuss common mistakes marketers should avoid when performing customer segmentation.
February 4, 2009 From Tipline
The best way for marketers to make the most of their customer relationships is to understand their customers' needs, wants, values. That’s precisely why customer segmentation is so vital—it provides valuable information about customers so marketers can furnish stronger, more targeted offers.
The trouble is customer segmentation comes with its challenges, and marketers often trip up during the process. Here, industry professionals discuss common mistakes marketers should avoid when performing customer segmentation.
CEM Optimization
December 2008 From Target Marketing
CEM Optimization
Before marketers can manage their customer relations, it may help to visualize what their customers will experience. Hence, the Silicon Valley software and services company Chordiant created Chordiant Cx Visual Business Director to simulate, then track—down to an individual agent—how customers interact with businesses.
December 2008 From Target Marketing
CEM Optimization
Before marketers can manage their customer relations, it may help to visualize what their customers will experience. Hence, the Silicon Valley software and services company Chordiant created Chordiant Cx Visual Business Director to simulate, then track—down to an individual agent—how customers interact with businesses.
Database Marketing: A 24-point Checklist
April 2007 From Target Marketing
We have learned a great deal from database marketing in the last two decades. The following is a list of the 24 essential techniques used in database marketing. Anyone who works in marketing today has to be familiar with, and be able to use, all of these methods. Test your knowledge with this checklist. #1—LTV Customer lifetime value can be calculated in any industry, B-to-B or B-to-C. It is used to guide direct marketing strategy. In the early days of database marketing, few marketers knew how to calculate it or how to use it. Today it is widely practiced. #2—RFM RFM
April 2007 From Target Marketing
We have learned a great deal from database marketing in the last two decades. The following is a list of the 24 essential techniques used in database marketing. Anyone who works in marketing today has to be familiar with, and be able to use, all of these methods. Test your knowledge with this checklist. #1—LTV Customer lifetime value can be calculated in any industry, B-to-B or B-to-C. It is used to guide direct marketing strategy. In the early days of database marketing, few marketers knew how to calculate it or how to use it. Today it is widely practiced. #2—RFM RFM
Claritas BusinessPoint Market Focus Customer Analysis
December 2006 From White Papers and Sponsored Content
Claritas BusinessPoint™ facilitates all aspects of the businessto- business marketing cycle in an online environment. A subset of BusinessPoint is the Market Focus Customer Analysis module—an online service providing business marketers a more dynamic and effective list matching and merging service. Though slightly similar to traditional list matching services provided by other service bureaus, BusinessPoint’s Market Focus Customer Analysis provides the unique ability to match a business-to-business customer file online, in real time, 24 hours a day. http://resources.targetmarketingmag.com/xyz/
December 2006 From White Papers and Sponsored Content
Claritas BusinessPoint™ facilitates all aspects of the businessto- business marketing cycle in an online environment. A subset of BusinessPoint is the Market Focus Customer Analysis module—an online service providing business marketers a more dynamic and effective list matching and merging service. Though slightly similar to traditional list matching services provided by other service bureaus, BusinessPoint’s Market Focus Customer Analysis provides the unique ability to match a business-to-business customer file online, in real time, 24 hours a day. http://resources.targetmarketingmag.com/xyz/
A Structured Approach to Business-to-Business Segmentation
December 2006 From White Papers and Sponsored Content
This paper provides a structured approach to organizing both internal and external business information resources. The techniques proposed will provide you with useful information to develop high-level strategic plans, as well as tactical day-to-day communications and targeting programs designed to maximize sales resources. This document spells out, step-by-step, how to understand goals, define measures that play into those goals, prepare data, create a modeling database, develop meaningful Business-to-Business segments and apply the analysis throughout an organization. http://resources.targetmarketingmag.com/xxxx/
December 2006 From White Papers and Sponsored Content
This paper provides a structured approach to organizing both internal and external business information resources. The techniques proposed will provide you with useful information to develop high-level strategic plans, as well as tactical day-to-day communications and targeting programs designed to maximize sales resources. This document spells out, step-by-step, how to understand goals, define measures that play into those goals, prepare data, create a modeling database, develop meaningful Business-to-Business segments and apply the analysis throughout an organization. http://resources.targetmarketingmag.com/xxxx/
The Precision Marketing Benchmark Report
December 2006 From White Papers and Sponsored Content
Across all industries and company size, growing revenues is a top priority for organizations. This holds true for all business models: business to business (B2B), business to consumer (B2C), not-for-profit, and for those that perform the “marketing two-step” (B2B2C). Moreover, top-line growth is not the only pressure faced. Marketers also seek to do more with less. They are pressured to identify and invest in their most valuable or profitable customers while optimizing both budgets and resources applied. http://resources.targetmarketingmag.com/xxxx/
December 2006 From White Papers and Sponsored Content
Across all industries and company size, growing revenues is a top priority for organizations. This holds true for all business models: business to business (B2B), business to consumer (B2C), not-for-profit, and for those that perform the “marketing two-step” (B2B2C). Moreover, top-line growth is not the only pressure faced. Marketers also seek to do more with less. They are pressured to identify and invest in their most valuable or profitable customers while optimizing both budgets and resources applied. http://resources.targetmarketingmag.com/xxxx/
THE POWER OF PLACE: Advanced Customer and Location Analytics for Market Planning
December 2006 From White Papers and Sponsored Content
Retail-based businesses are facing turbulent times. The intense pressures of sophisticated competition, new information technologies, litigious practices and new accounting rules combine to produce an unstable and unpredictable marketplace. As a result, devising successful growth strategies is difficult. Geographic market selection and real estate strategy, in particular, require a new focus. http://resources.targetmarketingmag.com/xxxxu
December 2006 From White Papers and Sponsored Content
Retail-based businesses are facing turbulent times. The intense pressures of sophisticated competition, new information technologies, litigious practices and new accounting rules combine to produce an unstable and unpredictable marketplace. As a result, devising successful growth strategies is difficult. Geographic market selection and real estate strategy, in particular, require a new focus. http://resources.targetmarketingmag.com/xxxxu
