Search results for Aprimo Incorporated
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6 Best Uses of Predictive Analytics for Cross-Sells and Upsells
February 8, 2012 From Today @ Target Marketing
Predictive analytics can help marketers upsell and cross-sell products to customers. But the key word in that sentence is “customers.” Different divisions handling different channels or various departments in charge of various products can cause problems for customers if companies decide to organize data based on those guidelines alone when creating predictive models.
February 8, 2012 From Today @ Target Marketing
Predictive analytics can help marketers upsell and cross-sell products to customers. But the key word in that sentence is “customers.” Different divisions handling different channels or various departments in charge of various products can cause problems for customers if companies decide to organize data based on those guidelines alone when creating predictive models.
Integrated Email Marketing: How HP combines push and pull email strategies to increase ROI, and you can too
December 13, 2011 From Webinars & Virtual Events
Hewlett-Packard has developed its integrated email marketing strategy that dramatically increased their revenue, engagement, and achieved open rates over 90% in some cases. How are...
December 13, 2011 From Webinars & Virtual Events
Hewlett-Packard has developed its integrated email marketing strategy that dramatically increased their revenue, engagement, and achieved open rates over 90% in some cases. How are...
Customer-Preferred Marketing: Data Predicts What Channels to Use Next (2011 InterACT! Virtual Show session)
December 1, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Subscribers still welcome...
December 1, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Subscribers still welcome...
Customer-Preferred Marketing: Data Predicts What Channels to Use Next (2011 InterACT! Virtual Show session)
December 1, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Subscribers still welcome...
December 1, 2011 From Webinars & Virtual Events
Click above/below to view this webinar, originally offered as a session at the 2011 InterACT! Virtual Conference & Expo.
Subscribers still welcome...
Scan It Baby! How and Why Tags Are Revolutionizing Digital Marketing
October 5, 2011 From Webinars & Virtual Events
October 5, 2011 From Webinars & Virtual Events
"Scan it!". You hear and see consumers doing this everywhere. The airport.Grocery stores. Newspapers, Direct Mail, and Retail stores - you can't escape it. According
...
February 2, 2011 From Tipline
While marketers adjust to the merging of social networks and email platforms, they should keep an eye on the new messaging option from one of the biggest social media companies around—Facebook Messages debuted on Nov. 15.
October 2010 From Target Marketing
According to Reston, Va.-based comScore, more than 177 million Internet users in the U.S. watched video content in June. As viewing videos online continues to grow by leaps and bounds, comScore has introduced Video Metrix 2.0, a next generation of the company's online video measurement service.
The CMO's Quickly Revolving Door
August 11, 2010 From Tipline
Chief marketing officers face a quickly revolving door, underscored by the tremendous pressures and short leash they are given to show success and turn over results. According to global executive search firm Spencer Stuart, the average shelf life of a CMO was 34.7 months in 2009, significantly shorter than the "hot seat" for CEOs, which ranges from 7 to 10 years.
August 11, 2010 From Tipline
Chief marketing officers face a quickly revolving door, underscored by the tremendous pressures and short leash they are given to show success and turn over results. According to global executive search firm Spencer Stuart, the average shelf life of a CMO was 34.7 months in 2009, significantly shorter than the "hot seat" for CEOs, which ranges from 7 to 10 years.
January 2010 From Target Marketing
Hopkinton, Mass.-based Flimp Media says its recent integration of its landing page platform with more than 20 e-mail marketing services allows marketers using Flimp's video marketing and analytics to track viewer engagement and interaction with video and rich media down to a specific address. Plus, the platform allows businesses to create, edit, deploy and track video e-mail and marketing campaigns and video landing pages on their own.
Roundup of Campaign Management Solutions (2,097 words)
March 2003 From Target Marketing
By Hallie Mummert Do you manage campaigns via an Excel spreadsheet and e-mail, or worse, a wall chart and a Magic Marker? With the need to operate in more than one channel for share of market and share of customer, it's getting harder to execute multiple campaigns without the aid of a sophisticated software tool. The following is a roundup of campaign management software solutions available to direct marketers. The only criteria for inclusion was that the product offer a component for direct mail campaign management; however, it could also handle e-mail, telemarketing, and other forms of marketing communication—which most do. While this is
March 2003 From Target Marketing
By Hallie Mummert Do you manage campaigns via an Excel spreadsheet and e-mail, or worse, a wall chart and a Magic Marker? With the need to operate in more than one channel for share of market and share of customer, it's getting harder to execute multiple campaigns without the aid of a sophisticated software tool. The following is a roundup of campaign management software solutions available to direct marketers. The only criteria for inclusion was that the product offer a component for direct mail campaign management; however, it could also handle e-mail, telemarketing, and other forms of marketing communication—which most do. While this is
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