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Market Focus: Travelers: These Prospects Are Going Places
September 2006 From Target Marketing
These Prospects Are Going Places Ever thought of traveling to a wideer audience? Targeting a pool Seeing the sights from the perspectivepeersepctive of consumerscnsumers who are truly going places? According to Shifts in U.S. Outbound Travel: A New Paradigm, a report by Tourism Economics, a division of Oxford Economics focused on translating economic analysis of tourism dynamics, 62 million U.S. travelerstravlelers spent $70 bmillion in destinations around the world in 2005 [REPLACE WITH STAT ON HOW MUCH THEY SPEEND PER TRIP]. The report estimates overseas travelers spend more than $1,800 per trip. With numbers like that, you can’t afford not to tap into this on-the-go