Search results for AccuData America
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January 14, 2011 From Home Page
NextMark, Inc. a leading provider of direct marketing tools and resources, today published its fourth quarter 2010 Data Card Quality Report. The report categorizes list management firms based on the number of titles managed, and provides an average data card quality score across each company’s list management portfolio.
October 11, 2010 From Home Page
DMA2010 sees the launch of AccuBaseE from AccuData Integrated Marketing.
8 Overlooked Testing Strategies
June 16, 2010 From Tipline
Santa Claus isn't the only one who makes his list and checks it twice. Direct marketers do, too. But, experts say, they definitely have to look over their lists more often than that. To help marketers out, those in the list business provide their own itemizations of overlooked testing strategies.
June 16, 2010 From Tipline
Santa Claus isn't the only one who makes his list and checks it twice. Direct marketers do, too. But, experts say, they definitely have to look over their lists more often than that. To help marketers out, those in the list business provide their own itemizations of overlooked testing strategies.
May 2010 From Target Marketing
Who says creativity in direct marketing is dead? Whether companies are celebrating the end of winter, the possible beginning of the end of the recession or simply how social media allows you to prank a much bigger audience than your more gullible co-workers, April Fools' Day 2010 brought scads of tongue-in-cheek promotions.
AccuData to Provide AccuBase®,, Cost-Effective Database Marketing Solution for OSI Restaurant Partners, LLC
June 25, 2009 From White Papers and Sponsored Content
AccuData announced it will provide OSI Restaurant Partners, LLC (OSI) with its scalable, cost-effective customer and prospect database marketing solution, AccuBase. The company will roll out the customized, desktop marketing solution among their flagship brands. The OSI AccuBase solution is an integrated platform that includes a powerful email marketing tool allowing each brand to develop and execute sophisticated email campaigns right from their desktops.
June 25, 2009 From White Papers and Sponsored Content
AccuData announced it will provide OSI Restaurant Partners, LLC (OSI) with its scalable, cost-effective customer and prospect database marketing solution, AccuBase. The company will roll out the customized, desktop marketing solution among their flagship brands. The OSI AccuBase solution is an integrated platform that includes a powerful email marketing tool allowing each brand to develop and execute sophisticated email campaigns right from their desktops.
AccuData Launches a Cost-Effective, Automated Marketing Analytics Tool That Statistically Profiles High-Value Customers and identifies Similar Prospects
May 5, 2009 From White Papers and Sponsored Content
AccuData Integrated Marketing™, a leading full-service database marketing firm, today announced the launch of SnapShot™, a cost-effective, automated database marketing analytics tool for the desktop that statistically profiles a company's best customers and finds new prospects just like them.
May 5, 2009 From White Papers and Sponsored Content
AccuData Integrated Marketing™, a leading full-service database marketing firm, today announced the launch of SnapShot™, a cost-effective, automated database marketing analytics tool for the desktop that statistically profiles a company's best customers and finds new prospects just like them.
AccuData Introduces Accubase, a Cost-Effective Database Marketing Solution that Scales to Meet the Needs of Both First-Time and Demanding Enterprise Users
May 4, 2009 From White Papers and Sponsored Content
AccuData Integrated Marketing, a leading full-service database marketing firm, today announced the launch of AccuBase, its cost-effective customer and prospect database marketing solution.
May 4, 2009 From White Papers and Sponsored Content
AccuData Integrated Marketing, a leading full-service database marketing firm, today announced the launch of AccuBase, its cost-effective customer and prospect database marketing solution.
Eye on Envelopes: 5 Trends to Watch
August 2006 From Tipline
Self-mailers—with their eye-catching formats, flashy designs, and nearly unlimited size, dimension, and finishing options—may get a good deal of the creative attention, but for most direct mailers, envelopes are the real go-to format. In the first half of 2006, some 65 percent of all efforts received by the Who’s Mailing What! Archive arrived in an envelope. In 2005 that number was a similar 64.2 percent, and in 2004, an only slightly lower 63 percent. With numbers like this, it’s easy to see why envelope creative, while perhaps not as exciting as its self-mailing cousin, is an important discipline to watch. Not only do mailers need
August 2006 From Tipline
Self-mailers—with their eye-catching formats, flashy designs, and nearly unlimited size, dimension, and finishing options—may get a good deal of the creative attention, but for most direct mailers, envelopes are the real go-to format. In the first half of 2006, some 65 percent of all efforts received by the Who’s Mailing What! Archive arrived in an envelope. In 2005 that number was a similar 64.2 percent, and in 2004, an only slightly lower 63 percent. With numbers like this, it’s easy to see why envelope creative, while perhaps not as exciting as its self-mailing cousin, is an important discipline to watch. Not only do mailers need
Uncover Valuable Prospecting Clues Hidden in Your Customer File
May 2001 From Target Marketing
Mike Peterman and Holly Paulus Have you been using compiled lists successfully, but your response rates are still decreasing? Do you have a local customer file and want to mail to a large geographic area or roll out a national campaign? Are you running out of new prospects using the set of demographic/psychographic elements that you've traditionally relied upon to find qualified prospects? Have you already run through all of the managed lists that seem appropriate for your market? If you've answered "yes" to any of these questions, it could be time to have a multiple-regression analysis performed on your existing
May 2001 From Target Marketing
Mike Peterman and Holly Paulus Have you been using compiled lists successfully, but your response rates are still decreasing? Do you have a local customer file and want to mail to a large geographic area or roll out a national campaign? Are you running out of new prospects using the set of demographic/psychographic elements that you've traditionally relied upon to find qualified prospects? Have you already run through all of the managed lists that seem appropriate for your market? If you've answered "yes" to any of these questions, it could be time to have a multiple-regression analysis performed on your existing
The Latino Renaissance
December 2000 From Target Marketing
Not since the days of the Spanish Empire—when armada galleons roamed the high seas and conquistadors traversed North America—has Spanish culture had such a pervasive influence on mainstream American culture. Consider some of the biggest names in entertainment today: former Menudo member Ricky Martin, Jennifer Lopez, Gloria Estefan, Mark Anthony, Enrique Isglesias … the list goes on. Also, Santana has made a huge comeback, and this year saw the prime time broadcast of the first annual Latin Grammy Awards. Underlying this fascination with the Latino culture is the size and anticipated growth rate of the U.S. Hispanic community, coupled with a saturated and
December 2000 From Target Marketing
Not since the days of the Spanish Empire—when armada galleons roamed the high seas and conquistadors traversed North America—has Spanish culture had such a pervasive influence on mainstream American culture. Consider some of the biggest names in entertainment today: former Menudo member Ricky Martin, Jennifer Lopez, Gloria Estefan, Mark Anthony, Enrique Isglesias … the list goes on. Also, Santana has made a huge comeback, and this year saw the prime time broadcast of the first annual Latin Grammy Awards. Underlying this fascination with the Latino culture is the size and anticipated growth rate of the U.S. Hispanic community, coupled with a saturated and
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