Search results for MeritDirect
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Found 19 item(s). Displaying 1-15
September 14, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
MeritDirect's Blohm Promoted To Senior VP
June 22, 2010 From TM News Clippings
MeritDirect’s Blohm Promoted To Senior VP MeritDirect has promoted Chris Blohm to senior VP of list management. Blohm had previously held the title VP of list management. Blohm has worked in the list industry for more than 20 years....
June 22, 2010 From TM News Clippings
MeritDirect’s Blohm Promoted To Senior VP MeritDirect has promoted Chris Blohm to senior VP of list management. Blohm had previously held the title VP of list management. Blohm has worked in the list industry for more than 20 years....
MeritDirect buys Venture Direct Worldwide
June 14, 2010 From TM News Clippings
List management company MeritDirect said June 14 that it has agreed to acquire Venture Direct Worldwide, a fellow list management firm. Financial terms of the deal were not disclosed....
June 14, 2010 From TM News Clippings
List management company MeritDirect said June 14 that it has agreed to acquire Venture Direct Worldwide, a fellow list management firm. Financial terms of the deal were not disclosed....
May 11, 2010 From Industry Centers
Find the latest lists to test—complete with names, descriptions, counts, prices and list managers'/owners' contact information—with this biweekly online feature from Target Marketing.
March 2010 From Target Marketing
The small and medium business (SMB) market is huge. Almost all of the businesses in the U.S. are in it! But while the opportunity is unlimited, SMB firms also are volatile, nomadic and subject to varied definitions. Thus, our first imperative for achieving greater rewards and reduced risk when selling to this market is:
MeritDirect Launches OmniChannelBASE
October 19, 2009 From Best of DMA
B-to-B and B-to-C direct marketing list management company MeritDirect, headquartered in White Plains, NY, announced the launch of its latest multichannel and e-mail database at the annual DMA conference in San Diego.
October 19, 2009 From Best of DMA
B-to-B and B-to-C direct marketing list management company MeritDirect, headquartered in White Plains, NY, announced the launch of its latest multichannel and e-mail database at the annual DMA conference in San Diego.
December 2008 From Target Marketing
Want to earn healthy profits? There are close to 3 million nurses in the U.S., says Diana Mason, registered nurse, Ph.D., and editor-in-chief of the American Journal of Nursing. According to the Bureau of Labor Statistics, the middle half of all registered nurses earned between $47,710 and $69,850 in 2006, and the highest-paid 10 percent made more than $83,440.
4 Steps to Determine When to Test Outside the B-to-B Co-op
November 19, 2008 From Tipline
Many B-to-B mailers prefer to use cooperative databases for mailing lists because they offer the advantages of just-in-time inventory, cost savings, strong selectability and results, and elimination of merge/purge time and costs. However, as Blair Barondes, executive vice president of White Plains, N.Y.-based list brokerage and management firm MeritDirect, points out in his whitepaper, Thinking Outside the Database: How to Test Lists Sourced From a Cooperative Database vs. Traditional Sources, sometimes there’s a need to use a list from outside the co-op.
November 19, 2008 From Tipline
Many B-to-B mailers prefer to use cooperative databases for mailing lists because they offer the advantages of just-in-time inventory, cost savings, strong selectability and results, and elimination of merge/purge time and costs. However, as Blair Barondes, executive vice president of White Plains, N.Y.-based list brokerage and management firm MeritDirect, points out in his whitepaper, Thinking Outside the Database: How to Test Lists Sourced From a Cooperative Database vs. Traditional Sources, sometimes there’s a need to use a list from outside the co-op.
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September 2007 From Target Marketing
The full list of 2007’s Top 50 Mailers (excludes catalogers) Company Sales/Revenue Industry List Manager(s) (in millions) Citigroup $146,558 Financial Does not rent Bank of America $117,017 Financial Does not rent JP Morgan Chase $99,845 Financial Does not rent 4 Sprint/Nextel $41,028 Telecommunications Does not rent American Express $27,136 Financial/Media Millard Group Washington Mutual $26,454 Financial Does not rent Capital One $15,191 Financial Does not rent Time Inc. $5,846 Media Millard Group/ Belardi-Ostroy Inc. 4 Pitney Bowes Co. $5,730 Business Services MeritDirect Salvation Army $5,300 Nonprofit Does not rent 4 Discover Card Services Inc. $5,000 Financial Does not rent Hearst Magazines $4,550 Media Direct Media International American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel The New York Times Company $3,289.9 Media American List Counsel BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel Reader’s Digest Association $2,386.2* Media American List Counsel/ The Catamount Group 4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp. Dow Jones & Company $1,783.9 Media American List Counsel Meredith Corp. $1,600 Media American List Counsel/ Millard Group Company Sales/Revenue Industry List Manager(s) (in millions) Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International Conde Nast Publications $1,400 Media Millard
September 2007 From Target Marketing
The full list of 2007’s Top 50 Mailers (excludes catalogers) Company Sales/Revenue Industry List Manager(s) (in millions) Citigroup $146,558 Financial Does not rent Bank of America $117,017 Financial Does not rent JP Morgan Chase $99,845 Financial Does not rent 4 Sprint/Nextel $41,028 Telecommunications Does not rent American Express $27,136 Financial/Media Millard Group Washington Mutual $26,454 Financial Does not rent Capital One $15,191 Financial Does not rent Time Inc. $5,846 Media Millard Group/ Belardi-Ostroy Inc. 4 Pitney Bowes Co. $5,730 Business Services MeritDirect Salvation Army $5,300 Nonprofit Does not rent 4 Discover Card Services Inc. $5,000 Financial Does not rent Hearst Magazines $4,550 Media Direct Media International American Red Cross $3,919 Nonprofit The Carol Enters List Co./ American List Counsel The New York Times Company $3,289.9 Media American List Counsel BMG/Columbia House $2,400 Media Specialists Marketing Services/American List Counsel Reader’s Digest Association $2,386.2* Media American List Counsel/ The Catamount Group 4 Scholastic Inc. $2,283.8 Media Specialists Marketing Services/ Millard Group/List Services Corp. Dow Jones & Company $1,783.9 Media American List Counsel Meredith Corp. $1,600 Media American List Counsel/ Millard Group Company Sales/Revenue Industry List Manager(s) (in millions) Memorial Sloan-Kettering Cancer Society $1,623 Nonprofit Direct Media International Conde Nast Publications $1,400 Media Millard
Three B-to-B Marketing Tips
August 2007 From Tipline
At the eigth annual MeritDirect Business Mailer’s Co-op and Interactive Marketing Conference, Bill Singleton, manager of analytical services at Naperville, Ill.-based database marketing and consulting firm The Allant Group, presented, “Nuts and Bolts of B-to-B Mail: 10 Common but Unwritten (and Unmentioned) Mistakes.” Here are three tips he suggests to give your next B-to-B campaign a better chance of success. 1. Check data for gaps and aging. Is information accurate, current and entered in the proper field? Singleton also suggests suppressing nonbuyers who are competitors, miscoded consumers, prisons or business complaint addresses. 2. Use the right address for your customers. Singleton cautions: “Many
August 2007 From Tipline
At the eigth annual MeritDirect Business Mailer’s Co-op and Interactive Marketing Conference, Bill Singleton, manager of analytical services at Naperville, Ill.-based database marketing and consulting firm The Allant Group, presented, “Nuts and Bolts of B-to-B Mail: 10 Common but Unwritten (and Unmentioned) Mistakes.” Here are three tips he suggests to give your next B-to-B campaign a better chance of success. 1. Check data for gaps and aging. Is information accurate, current and entered in the proper field? Singleton also suggests suppressing nonbuyers who are competitors, miscoded consumers, prisons or business complaint addresses. 2. Use the right address for your customers. Singleton cautions: “Many
IT Managers: Lists to Test
August 2007 From Target Marketing
The following is a sample of lists available to reach this market. CIO magazine: 133,768 subscribers, including C-level executives. Price: $275/M. Call: IDG List Services, (508) 370-0865. eWeek: More than 1.1 million IT decision makers subscribe to this newsweekly. Price: $250/M. Call: Walter Karl Inc., (845) 620-0700. C-Level Technology Professionals from CMP Technology: 356,731 C-level, U.S.-based qualified subscribers to 24 IT magazines and attendees of two conferences. The magazines include InformationWeek, InternetWeek, Network Computing and Embedded Systems Design. Price: $275/M. Call: MeritDirect, (914) 368-1000. Eli Journals IT Professionals Postal List: The 81,126 names on this list subscribe to at least one Eli Journal newsletter, including Linux Professional,
August 2007 From Target Marketing
The following is a sample of lists available to reach this market. CIO magazine: 133,768 subscribers, including C-level executives. Price: $275/M. Call: IDG List Services, (508) 370-0865. eWeek: More than 1.1 million IT decision makers subscribe to this newsweekly. Price: $250/M. Call: Walter Karl Inc., (845) 620-0700. C-Level Technology Professionals from CMP Technology: 356,731 C-level, U.S.-based qualified subscribers to 24 IT magazines and attendees of two conferences. The magazines include InformationWeek, InternetWeek, Network Computing and Embedded Systems Design. Price: $275/M. Call: MeritDirect, (914) 368-1000. Eli Journals IT Professionals Postal List: The 81,126 names on this list subscribe to at least one Eli Journal newsletter, including Linux Professional,
How Cooperative Are Co-op Databases?
November 2005 From Target Marketing
By Hallie Mummert Industry experts get into the pros and cons of this prospecting and analytics tool On the surface, participation in a cooperative database sounds like an absolute no-brainer. Merging your customer data with that of other direct marketers to develop more robust models that enable you to prospect more effectively than you could with only your own data to go on—what could be more intuitive? Scratch a little deeper, though, and you begin to realize that this sweet-smelling rose also can have thorns. Depending on how a cooperative database is governed, list managers and list owners cite risks such as unfair
November 2005 From Target Marketing
By Hallie Mummert Industry experts get into the pros and cons of this prospecting and analytics tool On the surface, participation in a cooperative database sounds like an absolute no-brainer. Merging your customer data with that of other direct marketers to develop more robust models that enable you to prospect more effectively than you could with only your own data to go on—what could be more intuitive? Scratch a little deeper, though, and you begin to realize that this sweet-smelling rose also can have thorns. Depending on how a cooperative database is governed, list managers and list owners cite risks such as unfair
Timing your B-to-B E-mail Promotions
August 2005 From Target Marketing
When is the best time to send a message to the B-to-B community? Jeff Moriarty, vice president of list management at MeritDirect, suggests you monitor the activity on your Web site to see when you experience peaks in traffic. Then, test sending your promotions to prospects and customers at those times.
August 2005 From Target Marketing
When is the best time to send a message to the B-to-B community? Jeff Moriarty, vice president of list management at MeritDirect, suggests you monitor the activity on your Web site to see when you experience peaks in traffic. Then, test sending your promotions to prospects and customers at those times.
Reach Buyers With Your B-to-B Appeals
July 2005 From Target Marketing
Often, the name associated with a record on a b-to-b list is the purchasing agent, not the actual buyer. If you are mailing the right list for your target audience, but only pulling marginal performance, test mailing to a title slug to boost response, suggests Ed Larkin, director of business development at MeritDirect. To get an idea of which title slug may work best, survey your housefile to see which titles appear most often.
July 2005 From Target Marketing
Often, the name associated with a record on a b-to-b list is the purchasing agent, not the actual buyer. If you are mailing the right list for your target audience, but only pulling marginal performance, test mailing to a title slug to boost response, suggests Ed Larkin, director of business development at MeritDirect. To get an idea of which title slug may work best, survey your housefile to see which titles appear most often.
Too Often, and You're Trash
June 2005 From Target Marketing
Don't deluge mailroom staff by mailing too many pieces to the same address on the same day. This may encourage them to throw away your communication. Instead, eyeball your list to see how many contacts there are at each site. When mailing to a list of government offices or institutions, in particular, Ed Larkin, director of business development at MeritDirect, suggests sending your mailing in stages. If there are 10 potential buyers at a site, for example, mail five contacts on the first drop. Then, ask your lettershop to suppress those names in the next mailing and drop your communication to the second
June 2005 From Target Marketing
Don't deluge mailroom staff by mailing too many pieces to the same address on the same day. This may encourage them to throw away your communication. Instead, eyeball your list to see how many contacts there are at each site. When mailing to a list of government offices or institutions, in particular, Ed Larkin, director of business development at MeritDirect, suggests sending your mailing in stages. If there are 10 potential buyers at a site, for example, mail five contacts on the first drop. Then, ask your lettershop to suppress those names in the next mailing and drop your communication to the second
