Search results for Intellidyn
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July 2010 From Target Marketing
Before adding intelligence to its direct mail efforts, Miami-based AvMed Health Plans was just as likely to solicit a senior couple away on a river cruise as one firmly parked on the couch, so ensconced in game shows that they didn't notice when the mail arrived.
March 2010 From Target Marketing
While 94 percent of surveyed marketers agree that personalized marketing would result in better performance, only 16 percent of best-in-class companies actually execute one-to-one direct marketing campaigns, according to Aberdeen Group. A fundamental reason for the low rate of implementation is the lack of data quality disciplines and the limited personal attributes on file to support personalized marketing communications.
February 2007 From Target Marketing
Historically low interest rates have driven one of the biggest home-buying booms the United States has ever seen. According to the National Association of Realtors (NAR), the past three years have brought record highs for sales of existing homes—and that’s impressive, considering the NAR has been tracking home sales since 1968. Another attractive fact: The median price of a home in 2006 was $222,000, which is up a little more than 1 percent from 2005 levels. Everyone is waiting for the real estate bubble to burst. But according to NAR predictions, existing home sales should trend slightly upward through 2007 and into 2008, and
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