Search results for DMW
Found 7 item(s)
Found 7 item(s). Displaying 1-7
Page 1 of 1
Exploring the Endless Possibilities of Merge-Purge!
August 24, 2011 From Webinars & Virtual Events
August 24, 2011 From Webinars & Virtual Events
Conventional wisdom says that the purpose of a merge-purge is to limit an acquisition campaign to sending a single mail piece to people who are
...
December 1, 2010 From Tipline
Many organizations are effectively using databases to track and manage their sales results. But often these databases are not designed for other marketing purposes. Because most organizations are sales-driven, it makes sense that most IT investments in databases would focus on recording transactions and sales. However, there are important differences between a sales database and an overall marketing database that can impact how data is collected and stored, and how it can be utilized to help you make marketing decisions.
8 Best Practices for Collecting Data from Social Networks
June 30, 2010 From Tipline
Data units mined from social networking sites often can be more difficult to categorize than the usual demographic information direct marketers collect in their data mining expeditions. However, keeping the minefield for data mining in mind, social networking sites are still replete with veins of consumer-insight gold. According to experts, marketers should extract that treasure, but carefully.
June 30, 2010 From Tipline
Data units mined from social networking sites often can be more difficult to categorize than the usual demographic information direct marketers collect in their data mining expeditions. However, keeping the minefield for data mining in mind, social networking sites are still replete with veins of consumer-insight gold. According to experts, marketers should extract that treasure, but carefully.
October 2009 From Target Marketing
What is a lead? Aside from being the lifeblood of a direct response campaign, a lead also is the lifeblood of a business. Yet leads aren't always treated that way.
March 2007 From Target Marketing
The No. 1 rule for creating a winning envelope: There are no rules. But to create a winning direct mail package, you definitely need a winning envelope. Make no mistake, the envelope is not everything. Ultimately, a winner in the mail has the same criteria as a winner in the Direct Marketing Association’s ECHO awards: It’s the total package that wins. Strategy, copy and art combine to bring in the response. But the envelope obviously is key. If it doesn’t get opened, all the carefully crafted messaging inside makes a death spiral into the trash bin. So what envelopes are winning in the
Nuts & Bolts: Tweak Creative to Increase E-mail Results
January 2007 From Target Marketing
One of the best ways to improve potential customers’ e-mail experience is to get them captivated and involved, according to Bill Spink, executive vice president and chief creative officer of DMW Worldwide. In a November 2006 presentation at the Philadelphia Direct Marketing Association’s Marketing Magic seminar, Spink offered the following tips to attendees looking to magnify their direct marketing e-mail results. Use attention-grabbing headlines. Cite the benefits of the product or service to the consumer; for instance, “save time and money” instead of the product’s features, “new and improved.” Keep it concise. A short subject line with precisely worded copy has a better chance of drawing
January 2007 From Target Marketing
One of the best ways to improve potential customers’ e-mail experience is to get them captivated and involved, according to Bill Spink, executive vice president and chief creative officer of DMW Worldwide. In a November 2006 presentation at the Philadelphia Direct Marketing Association’s Marketing Magic seminar, Spink offered the following tips to attendees looking to magnify their direct marketing e-mail results. Use attention-grabbing headlines. Cite the benefits of the product or service to the consumer; for instance, “save time and money” instead of the product’s features, “new and improved.” Keep it concise. A short subject line with precisely worded copy has a better chance of drawing
Clone Your Best Customers
August 2002 From Target Marketing
In order to clone your best customers, you must understand their attributes. Concentrate on their behavior and use profiles or models if necessary. -Richard N. Tooker, senior VP, database/interactive marketing, DMW (a direct marketing agency)
August 2002 From Target Marketing
In order to clone your best customers, you must understand their attributes. Concentrate on their behavior and use profiles or models if necessary. -Richard N. Tooker, senior VP, database/interactive marketing, DMW (a direct marketing agency)
Page 1 of 1
