Search results for MarketLive
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November 2009 From Target Marketing
During the economic downturn, marketers had to become smarter at e-commerce. Savvy marketers tested e-mail campaigns, offers, on-site merchandising and targeting. Now, as the economy recovers, they must build on what worked to gain competitive advantage, grow their brands and increase their customer bases.
August 2009 From Target Marketing
In today’s economy, acquiring highly qualified customers while increasing the amount of products and services they purchase is of critical importance. By making small, manageable improvements, online merchants can increase the lifetime value of each customer, drive repeat purchases and create stronger customer loyalty.
May 2009 From Target Marketing
After a challenging holiday season, merchants face seemingly paradoxical imperatives in 2009: Continue e-commerce growth while holding the line on expenses. Now more than ever, merchants must invest wisely to stay competitive, and continue to improve and innovate online.
Case Study: Peruvian Connection Weaves a Stronger Personalization Strategy
April 1, 2009 From Tipline
The early mantra of online marketing simply was, “build it, and they will come.” With thousands of shopping opportunities jostling for attention in today’s Web 2.0 world, direct marketers must employ sophisticated tactics to entice browsers and buyers.
April 1, 2009 From Tipline
The early mantra of online marketing simply was, “build it, and they will come.” With thousands of shopping opportunities jostling for attention in today’s Web 2.0 world, direct marketers must employ sophisticated tactics to entice browsers and buyers.
November 2008 From Target Marketing
As e-commerce continues to be the bright spot in an otherwise clouded retail landscape, successful multichannel merchants will take advantage of consumers looking to shop more online due to the convenience, cost savings in gas and the opportunity to deal-hunt this holiday season. By implementing the following five proven tactics, you will be able to turn browsers into buyers, increase the amount shoppers spend and convert first-time shoppers into long-term, brand-loyal customers.
August 2008 From Target Marketing
To combat the triple challenge of economic uncertainty, slowing market gains and seasonal swings, e-commerce merchants must shift focus to a previously neglected stage of the sales process: customer retention. Currently, online retailers allocate 53 percent of their marketing budgets to online customer acquisition and 21 percent of marketing dollars to online customer retention, according to Shop.org's State of Online Retailing Study for 2008. By building a base of loyal customers, merchants can smooth their averages by driving repeat business over time.
May 2008 From Target Marketing
As the playing field levels for online retailers in terms of basic transactional capabilities—e.g., fast checkout processes, accurate shipping calculators, e-mail order confirmations—how can we increase sales and build competitive advantage in the years ahead?
6 “S-Factors” for Microsite Success
April 2008 From Tipline
For e-commerce retailers, microsites provide an opportunity to focus on specific marketing initiatives outside of the confines of the larger corporate site and brand. Microsites can house special features, marketing campaigns and sales promotions. They range from unique URLs tied to ad campaigns; to sites featuring one product or product group; and even auxiliary sites that experiment with new brands, customer bases or feedback modules. “If I’m a cosmetics and skin-care company, and I come out with a product for acne, I can build a microsite. I would probably still sell my acne products within my overall site but allow customers to click off
April 2008 From Tipline
For e-commerce retailers, microsites provide an opportunity to focus on specific marketing initiatives outside of the confines of the larger corporate site and brand. Microsites can house special features, marketing campaigns and sales promotions. They range from unique URLs tied to ad campaigns; to sites featuring one product or product group; and even auxiliary sites that experiment with new brands, customer bases or feedback modules. “If I’m a cosmetics and skin-care company, and I come out with a product for acne, I can build a microsite. I would probably still sell my acne products within my overall site but allow customers to click off
April 2008 From Target Marketing
Challenge: Make up for a decline in store traffic Solution: Relaunch the Web site with a comprehensive online inventory and gift center Results: Sales increased approximately 105 percent in the first month Remaining flexible as the marketplace shifts keeps companies sharp, and when retail traffic diminishes, merchants focus on the Web to entice customers to visit retail stores and make purchases. Because most consumers prefer to view jewelry pieces in person, providing a positive online experience often is a challenge. When Days Jewelers experienced decreased retail traffic last year, the 100-year-old Waterville, Maine-based company created a new Web site to better showcase its product
Six Tips to Reel in Unused Gift Cards
February 2008 From Target Marketing
For the fourth straight year, gift cards were expected to be the top gift purchase this holiday season, with 69 percent of consumers planning to buy them, according to the Deloitte & Touche 2007 Annual Holiday Survey.
February 2008 From Target Marketing
For the fourth straight year, gift cards were expected to be the top gift purchase this holiday season, with 69 percent of consumers planning to buy them, according to the Deloitte & Touche 2007 Annual Holiday Survey.
February 2008 From Target Marketing
Social computing technologies are an increasingly vital part of consumers’ lives. Industry analyst Forrester Research reports that use of social networking sites grew a whopping 90 percent from 2006 to 2007; in the same time period, blog consumption grew by 83 percent and the number of consumers relying on RSS feeds to distill content jumped fully 300 percent. Consumers are talking to each other.
November 2007 From Target Marketing
Whether they start their shopping well before Thanksgiving or mere minutes before Santa climbs into his sleigh, holiday shoppers expect a broad choice of products, easy shopping, good prices and rapid, on-time delivery. These are some high hopes, but with carefully crafted marketing and merchandising, you can keep customers happy and sales high throughout your holiday and post-holiday seasons. Gift giving is, of course, the overriding driver of holiday sales. In its October 2006 report, U.S. eCommerce: Five-Year Forecast and Data Overview, Forrester Research found that half of all online buying is for others, and this percentage increases greatly during November and December. Research
October 2007 From Target Marketing
Go Retail to Web E-commerce application platform and services provider MarketLive has introduced FastTrack, an e-commerce solution designed to help retailers launch a fully optimized B-to-C e-commerce site in three months or less. FastTrack includes more than 200 e-commerce features bundled with MarketLive’s MarketLive 5 e-commerce platform, as well as intelligent imaging with dynamic image generation and zoom, free Google analytics, and search engine optimization. The solution also includes a rich display catalog that gives e-tailers a range of options for their online storefront. Real-time site management tools allow nontechnical staff to edit page displays, products, image, promotions, editorial content and merchandising information. Web:
Boy, That’s Rich
September 2007 From Target Marketing
When it comes to shopping online, fun is as important as functional, with consumers desiring streamlined processes that offer interactive features. “Instead of just delivering information [successful e-tailers] are delivering an experience,” says Joe Chung, CEO of Cambridge, Mass.-based e-commerce application provider Allurent. With all the flashy, albeit annoying, pop-ups vying for e-consumers’ attention, smart companies are focusing instead on using rich media and rich Internet applications (RIAs) to engage potential customers, increase clickthroughs and ROI, and reduce shopping cart abandonment. Marketers are using merchandising suites for product location, color change and product detail, configuration and catalog browsing. While not all RIAs or rich
September 2007 From Target Marketing
When it comes to shopping online, fun is as important as functional, with consumers desiring streamlined processes that offer interactive features. “Instead of just delivering information [successful e-tailers] are delivering an experience,” says Joe Chung, CEO of Cambridge, Mass.-based e-commerce application provider Allurent. With all the flashy, albeit annoying, pop-ups vying for e-consumers’ attention, smart companies are focusing instead on using rich media and rich Internet applications (RIAs) to engage potential customers, increase clickthroughs and ROI, and reduce shopping cart abandonment. Marketers are using merchandising suites for product location, color change and product detail, configuration and catalog browsing. While not all RIAs or rich
E-commerce Link: Taming Web Analytics
August 2007 From Target Marketing
Most Web analytics programs churn out a mountain of data—some of it relevant and much of it not. The challenge marketers face is how to sift through that mountain to uncover the nuggets of information that will help guide e-commerce design and decisions, and ultimately drive profits. When Forrester Research recently polled members of its Web Analytics Peer Research Panel, 53 percent responded that taking action on analytics findings was the most significant nontechnical hurdle they faced. At the same time, Forrester says analytics was the top spending category for research professionals in 2006. That’s because there is a proven business case for investing
August 2007 From Target Marketing
Most Web analytics programs churn out a mountain of data—some of it relevant and much of it not. The challenge marketers face is how to sift through that mountain to uncover the nuggets of information that will help guide e-commerce design and decisions, and ultimately drive profits. When Forrester Research recently polled members of its Web Analytics Peer Research Panel, 53 percent responded that taking action on analytics findings was the most significant nontechnical hurdle they faced. At the same time, Forrester says analytics was the top spending category for research professionals in 2006. That’s because there is a proven business case for investing
