Search results for Exact Target
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Video Adds Power to Milwaukee Electric Tool’s E-mail Marketing
March 10, 2010 From Tipline
By definition, a tool is something designed to be used. What better way to demonstrate that utility than with video? That's the driving force behind the show-and-tell approach Milwaukee Electric Tool takes to its online marketing.
March 10, 2010 From Tipline
By definition, a tool is something designed to be used. What better way to demonstrate that utility than with video? That's the driving force behind the show-and-tell approach Milwaukee Electric Tool takes to its online marketing.
5 E-mail Marketing Resolutions for 2010
February 3, 2010 From Tipline
Last year was certainly one most are glad to see in their rearview mirrors. The economy sagged, consumers tightened their purse strings and marketers’ lives were far from easy. But now that 2010 is in full swing and an uptick lies somewhere on the horizon, it’s time for marketers to take action for a healthier, more profitable year.
February 3, 2010 From Tipline
Last year was certainly one most are glad to see in their rearview mirrors. The economy sagged, consumers tightened their purse strings and marketers’ lives were far from easy. But now that 2010 is in full swing and an uptick lies somewhere on the horizon, it’s time for marketers to take action for a healthier, more profitable year.
3 Factors That Underlie Channel Preferences
August 20, 2008 From Tipline
Trying to decipher which channel customers prefer can be difficult, and it's coveted knowledge for direct marketers. Recently, ExactTarget-an on-demand e-mail marketing and one-to-one digital communication platform-unveiled a 2008 Channel Preference Survey whitepaper to address how consumer preferences affect marketing success.
Inside the dense whitepaper, three main factors were revealed that appear to drive consumer attitudes toward communications channels.
August 20, 2008 From Tipline
Trying to decipher which channel customers prefer can be difficult, and it's coveted knowledge for direct marketers. Recently, ExactTarget-an on-demand e-mail marketing and one-to-one digital communication platform-unveiled a 2008 Channel Preference Survey whitepaper to address how consumer preferences affect marketing success.
Inside the dense whitepaper, three main factors were revealed that appear to drive consumer attitudes toward communications channels.
October 2007 From Target Marketing
Go Retail to Web E-commerce application platform and services provider MarketLive has introduced FastTrack, an e-commerce solution designed to help retailers launch a fully optimized B-to-C e-commerce site in three months or less. FastTrack includes more than 200 e-commerce features bundled with MarketLive’s MarketLive 5 e-commerce platform, as well as intelligent imaging with dynamic image generation and zoom, free Google analytics, and search engine optimization. The solution also includes a rich display catalog that gives e-tailers a range of options for their online storefront. Real-time site management tools allow nontechnical staff to edit page displays, products, image, promotions, editorial content and merchandising information. Web:
July 2007 From Target Marketing
It’s official: Forrester Research recently announced that e-mail is a blink or two away from achieving universal penetration, with 97 percent of consumers and 94 percent of marketers using the channel. By and large, massive channel adoption by a marketplace is a good thing. But when it comes to best practices in e-mail marketing, experts caution marketers to adjust their thinking if they consider the full 97 percent of the consumer market fair game for their e-mail efforts. “The size of your e-mail file is not as important a measure of the health of your program as the engagement level of the file,” states
October 2006 From Target Marketing
No doubt you’ve read many articles touting the benefits of testing variables within your e-mail marketing campaigns. Testing can lead to results that include, for example, improved clickthrough rates and increased sales. That is why it’s so exciting to learn about people catching the e-mail testing bug. Recently, I received the following note from a marketer: “Testing does matter. I just looked at the results from my first A/B split test, and the subject line I made up had a 40 percent higher clickthrough rate than the one written by our communications department.” Through testing, she had hit on a winning tactic. Beyond Subject Line Testing Most
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