Search results for eROI
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Optimizing Email for Mobile Devices
September 8, 2010 From Tipline
Studies show that some Americans check their email accounts in the middle of the night and many remotely peruse their work accounts on Sunday evening; meaning that the next trend—that consumers are checking their email accounts on-the-go with mobile devices—isn't much of a shock.
September 8, 2010 From Tipline
Studies show that some Americans check their email accounts in the middle of the night and many remotely peruse their work accounts on Sunday evening; meaning that the next trend—that consumers are checking their email accounts on-the-go with mobile devices—isn't much of a shock.
8 Best Practices for Collecting Data from Social Networks
June 30, 2010 From Tipline
Data units mined from social networking sites often can be more difficult to categorize than the usual demographic information direct marketers collect in their data mining expeditions. However, keeping the minefield for data mining in mind, social networking sites are still replete with veins of consumer-insight gold. According to experts, marketers should extract that treasure, but carefully.
June 30, 2010 From Tipline
Data units mined from social networking sites often can be more difficult to categorize than the usual demographic information direct marketers collect in their data mining expeditions. However, keeping the minefield for data mining in mind, social networking sites are still replete with veins of consumer-insight gold. According to experts, marketers should extract that treasure, but carefully.
April 14, 2010 From Tipline
Banfield, The Pet Hospital, is a business so enamored with its 2 million four-legged patients that it capitalizes the letter "P" in "pets" on its Web site, in its e-mails—and now on its new mobile site. The Portland, Ore.-based business with locations throughout the U.S., U.K. and Mexico looked through its analytics and noticed that more than 5,000 clients of the two-legged variety were using mobile phones to access Banfield.net.
Study: E-mail Marketers Track the Least Important Campaign Metrics
April 15, 2009 From Tipline
E-mail marketing is overrun by direct marketers seeking instant gratification, reports e-mail marketing provider eROI of Portland, Ore. An eighth of direct marketers don't even track conversions, with 25 percent of the nontrackers ignoring the metric simply because they don't understand it. Such are the findings of the e-mail marketer survey results in eROI's report Use of Analytics in E-mail Marketing Campaigns.
April 15, 2009 From Tipline
E-mail marketing is overrun by direct marketers seeking instant gratification, reports e-mail marketing provider eROI of Portland, Ore. An eighth of direct marketers don't even track conversions, with 25 percent of the nontrackers ignoring the metric simply because they don't understand it. Such are the findings of the e-mail marketer survey results in eROI's report Use of Analytics in E-mail Marketing Campaigns.
Case Study: Smithsonian Magazine Makes E-Mail History With Subscription Rate Increases
February 11, 2009 From Tipline
Challenge: Smithsonian magazine sought to increase e-mail open and conversion rates for new and renewal subscriptions. Solution: Build an improved Web site that took a long-term approach to audience engagement. Results: Subscription rates rose 11 percent.
February 11, 2009 From Tipline
Challenge: Smithsonian magazine sought to increase e-mail open and conversion rates for new and renewal subscriptions. Solution: Build an improved Web site that took a long-term approach to audience engagement. Results: Subscription rates rose 11 percent.
How an E-newsletter Helped CBSSports.com Increase Engagement
December 10, 2008 From Tipline
In a society where even President-elect Barack Obama is a fantasy football player, CBSSports.com decided it had to get on the ball. So the Internet outlet for the network that had already integrated fantasy league updates into its sports news chose to reach out to baseball and football fans through an e-newsletter. From there, Portland, Ore. e-mail marketing firm eROI completed the pass and ran for a touchdown.
December 10, 2008 From Tipline
In a society where even President-elect Barack Obama is a fantasy football player, CBSSports.com decided it had to get on the ball. So the Internet outlet for the network that had already integrated fantasy league updates into its sports news chose to reach out to baseball and football fans through an e-newsletter. From there, Portland, Ore. e-mail marketing firm eROI completed the pass and ran for a touchdown.
October 2006 From Target Marketing
Frequency is a challenge for most e-mail marketers. According to eROI’s Q2 2006 e-mail statistics trend report, it is one of the key reasons people unsubscribe to e-mail programs. The e-marketing agency reveals a full 56 percent of people polled report too-frequent e-mails as the reason for unsubscribing, while 3 percent claim they unsubscribe from e-mails that don’t come often enough. An easy solution to this challenge is simply to scale your e-mail efforts back, but as the chart at right illustrates, a definition of “too frequent” may be hard to come by. While both B-to-B and B-to-C subscribers exhibit a slight preference for monthly
Tips for Translating E-mails
July 2006 From Tipline
Over the years, e-mail has proven to be an invaluable marketing tactic, and the vast majority of marketers today count it as one of their key channels. But, how well do your e-mail efforts translate into a tool for tapping the United States’ growing multicultural population? “Many organizations are starting to take a closer look at their multicultural e-mail marketing initiatives and how to tailor them to the needs of those audiences, from both a language and cultural perspective,” states Ryan Buchanan, CEO of e-services consultancy eROI. What follows is a list of Buchanan’s tips for translating e-mail communications for multicultural audiences. Write with an
July 2006 From Tipline
Over the years, e-mail has proven to be an invaluable marketing tactic, and the vast majority of marketers today count it as one of their key channels. But, how well do your e-mail efforts translate into a tool for tapping the United States’ growing multicultural population? “Many organizations are starting to take a closer look at their multicultural e-mail marketing initiatives and how to tailor them to the needs of those audiences, from both a language and cultural perspective,” states Ryan Buchanan, CEO of e-services consultancy eROI. What follows is a list of Buchanan’s tips for translating e-mail communications for multicultural audiences. Write with an
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