Found 37 item(s). Displaying 1-15
Who Failed, Amazon or the USPS?
January 11, 2012
From Courier Express and Postal Observer
Jeff Jarvis, an influential social media evangelist and author of the Buzz Machine, had a problem. He bought a book from Amazon and wanted to return it. Sounds simple, doesn’t it? However, when he went to the Postal Service, he was told his only option was Express...
As Seen on TV! Steve Heroux and Hampton Direct on Meatball Magic, PajamaJeans, Etc.
December 22, 2011
From vermontbiz.com
Up to now, Vermont has been famous for producing wood stoves, thick woolens, gourmet foods and maple syrup. But television infomercials?
PajamaJeans? Wonder Hangers? Twin Draft Guard? Meatball Magic? Yes, things are changing in the Vermont econosphere, and leading the charge is Steve Heroux and his wildly successful Williston...
Postal Service Is Nearing Default as Losses Mount
September 6, 2011
From The New York Times
The United States Postal Service has long lived on the financial edge, but it has never been as close to the precipice as it is today: the agency is so low on cash that it will not be able to make a $5.5 billion payment due this...
Weakened Irene Rakes Coast, Paralyzes Economic Centers
August 29, 2011
From The Wall Street Journal
Hurricane Irene menaced the Eastern seaboard, pounding tens of millions of Americans with wind, rain and floods—but largely sparing New York after an unprecedented shutdown of the largest U.S. city ahead of the massive storm. In New Jersey, the ocean surge and rainfall caused severe inland
...
Print Production Spotlight: Defining Print’s Role in Modern Direct Marketing
April 27, 2011
From Tipline
An Internet information company seeking to boost response rates and drive traffic to its website was reluctant to use direct mail. After the campaign generated so-so results in numerous online channels, however, a direct mail test produced the highest response rates and the most stickiness of any medium they used—even for the coveted new-media generation of 18- to 35-year-olds. The moral: "Sometimes you find a role for print in the areas you least expect it."
The Rise of the Chief Customer Officer
April 18, 2011
From Harvard Business Review
The customer's voice has a new champion sitting at the highest levels of power in companies. Whether firms call the position Chief Customer Officer (CCO) or some other label, these individuals serve as top executives with the mandate and power to design, orchestrate, and improve customer...
A Lawyer as Chief Marketing Officer?
February 9, 2010
From Denny Hatch's Business Common Sense
The New York Times account of 100 institutions of higher education sending high-tech direct mail to high school students in order to rope them in as applicants—with huge success—grabbed my attention. I devoured Jacques Steinberg’s story.
It quickly became clear that some old direct mail pro had landed in the honey pot—a fossilized industry desperate for business—and cashed in big time. Using tried-‘n’-true techniques developed over the past 800 years, these colleges learned they could eat their competitors’ lunch.
In the middle of Steinberg’s story, the name of an old pro jumped off the page and grabbed me by the collar—Bill Royall of Royall & Co. out of Richmond, Va., who shook up direct mail more than 20 years ago.
Plus ça change, plus c'ést la même chose.
Wisely Select Your Carrier to Reduce Parcel Delivery Costs
March 4, 2009
From Tipline
One of the biggest developments in parcel shipping over the past decade is the increased use of consolidators. Consolidators compete against standard UPS and FedEx ground services by using a special rate from USPS called Parcel Select. The consolidators sort and drive the parcels to USPS Bulk Mail Centers (BMCs), Sectional Centers (SCFs) and local post offices. Delivery times normally increase by a few days over UPS ground, but Parcel Select rates are very low, so even with the consolidator's fees added on, the costs can be 30 percent less than standard UPS, USPS Priority Mail and FedEx rates.
Don't Forget the Relish
February 2009
From Target Marketing
A couple of months ago, in the thick of bad news involving political corruption, massive layoffs and disastrous winter storms, I made my way down Walnut Street in Philadelphia to meet a friend. Approaching a street corner, I noticed a homeless man sitting in front of a convenience store. As I leaned down to drop some change in his cup, a young woman emerged from the store and handed the man a hot dog box and some napkins. Turning away to cross the street, I happened to catch his reaction as he opened the box. “All right! She got me relish, too. You did good, girl!” he called after her. And just like that, I remembered how easy it can be to make someone’s day.
First Up: 5 Tips for Mailing to Luxury Prospects
December 18, 2008
From Inside Direct Mail Weekly
Even in this constricting economy, luxury prospects are still happy to spend. Greg Furman, founder of The Luxury Marketing Council, defines the luxury prospect base as the estimated 3.2 million American households with liquid portfolios of $1 million and more. "We believe it's definitely a hard market, but people are still spending," says Karen Fields, director of market intelligence for Exclusive Resorts, a luxury destination club.
Rules for Delivery
June 2008
From Target Marketing
Last year my sister-in-law sent my wife, Peggy, and me a Christmas gift from a New York City boutique, and it was never delivered. When questioned, the boutique owner said it had been shipped via Federal Express. When queried, FedEx said the package was left on the doorstep. Although I work at home, I must have been out when it was delivered.
Arthur Middleton Hughes To Present What’s Working NOW! Webinar On How To Do Effective Database Marketing
January 2008
From White Papers and Sponsored Content
Columbus, OH: January 9, 2007 - Training and development firm Working NOW! is teaming with Conference Call University and DM2-DecisionMaker to present an online training session on today’s best practices in database marketing. Preeminent database marketing expert Arthur Middleton Hughes will be the instructor. The program will take place on Tuesday, January 22 from 11:30 AM until 1:00 PM EST (17:30 - 19:00 GMT). Hughes, Founder of The Database Marketing Institute, vice president/ Solutions Architect for KnowledgeBase Marketing and author of seven books on database marketing, will present an educational module entitled How To Outgrow and Outprofit Your Competition: 7 “Musts” For Database Marketing Success.
When Trolling for Business, Don’t Wing It
December 2006
From Denny Hatch's Business Common Sense
On Alan Greenspan’s retirement as Federal Reserve chairman, Barbara Hagenbaugh wrote in USA Today: From behind oversized glasses and sometimes in undecipherable language, Greenspan shepherded the economy through one of the most prosperous periods in U.S. history. In the more than 18 years Greenspan held the reins of the Fed, the economy enjoyed a 10-year economic expansion, the longest in history, and had just two brief recessions that were the mildest since World War II. Where Greenspan’s verbal delivery was soothing to the point of somnambulism, his successor, Ben Bernanke, is a straight talker who shoots from the lip and tells it like