Search results for Hitwise
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January 27, 2012 From Business 2 Community
There is a lot of debate about where high tech companies should focus their attention when it comes to being seen. Do you try and push your organic search and throw in some costly PPC campaigns to ensure you’re on Page 1 of the Google rankings or do you go...
January 13, 2012 From Mashable
You know what’s cool? A billion. Users, that is. Having passed the $1 billion revenue mark some time ago, Facebook is now closing in on 1 billion users. The company claimed 800 million users in September, so it’s not surprising that claiming membership of one-seventh of humanity is now within...
January 4, 2012 From CNET News
It's still no Facebook, but Google+ usage by people in the United States surged 55 percent from November to December, Experian Hitwise said. The growth lifted Google+ to 49 million visits, the analysis firm said in a tweet yesterday....
August 3, 2011 From Tipline
Marketers want to be where consumers are, but Google doesn't yet want companies participating in Google+. The latest social network now sees about 1.8 million visitors a week, according to Experian Hitwise. And, as many marketers already suspect, a large-scale adoption of Google+ by consumers will probably influence real-time search.
July 13, 2011 From Search Engine Watch
Large search agency, Rosetta (recently acquired by Publicis), have conducted a study of organic search traffic to their clients' websites in which they measured the percentage contribution of organic clicks from Yahoo, Bing and Google and segmented the data into vertical markets. The study found that...
January 13, 2011 From Get Elastic
I was recently interviewed along with other online marketing bloggers for the Inc. Magazine article 11 Best Analytics Tools. Not all of my picks made the article, so I’d like to share them with Get Elastic readers, as they’re pertinent to ecommerce. Rather than individual tools,...
Facebook: The Case for Commerce Is Emerging
December 22, 2010 From ClickZ Today
Facebook is the consumers' community of choice; half a billion users, 250 million of which engage with the brand daily, contributing on average 90 pieces of content a month. No brand, ever, has seen that intensity of engagement from the range and number of consumers. The community is clear, but...
December 22, 2010 From ClickZ Today
Facebook is the consumers' community of choice; half a billion users, 250 million of which engage with the brand daily, contributing on average 90 pieces of content a month. No brand, ever, has seen that intensity of engagement from the range and number of consumers. The community is clear, but...
Experian Hitwise and AdGooroo Combine Data to Provide the World's First Customized End-to-End Competitive Intelligence Services for Search Marketing
December 22, 2010 From PR Newswire
AdGooroo's advertiser intelligence data provides impression-based competitive intelligence on pay-per-click (PPC) and online ad display campaigns. This complements the online consumer behavior insights mined from Experian Hitwise's sample of 25 million Internet users worldwide. Together, the two data sources offer the first ever set of end-to-end digital marketing insights that...
December 22, 2010 From PR Newswire
AdGooroo's advertiser intelligence data provides impression-based competitive intelligence on pay-per-click (PPC) and online ad display campaigns. This complements the online consumer behavior insights mined from Experian Hitwise's sample of 25 million Internet users worldwide. Together, the two data sources offer the first ever set of end-to-end digital marketing insights that...
September 15, 2010 From Tipline
Search has undoubtedly emerged as one of the most effective forms of marketing online. Overall, visits to search engines were 11 percent of all Internet traffic in August 2010 and referrals from search engines represent 25 percent of traffic to websites, according to Experian Hitwise. So while there is plenty of opportunity to capture visitors through search, the challenge is how to maximize the benefits of this critical marketing channel.
July 16, 2010 From BtoB
Yahoo has sent an e-mail letter to its search advertisers, notifying them that it hopes to transition its organic search function fully over to Microsoft Corp.'s Bing as early as August, well ahead of earlier estimates....
January 2008 From Target Marketing
Small marketing budgets don’t necessarily mean small ideas when it comes to search marketing. In fact, it’s the innovative and creative efforts that most often empower companies with the ability to learn and adapt. Over the past few years the practice of using search engines to market Web sites has progressed from a focus on optimizing text content and acquiring links to the optimization of a variety of searchable digital assets, including: images, audio and video, as well as content delivery formats like RSS and mobile search. As search engines evolve with features such as personalized, social and unified search, so must marketers—especially those
December 2007 From Target Marketing
With the buzz about Web 2.0 technologies and interactive marketing as the next new wave, marketers are asking, “What do the numbers say?” In a recent issue of its Marketing Sector Deal Notes, PetskyPrunier LLC notes that merger and acquisition activity in the marketing technology industry increased exponentially in the first half of 2007. According to the report, one reason for this year’s high level of consolidation is “activity within the interactive segment reached a pinnacle, trimming the significant gap between interactive marketing spend and online media consumption.” Deal Notes reported about 10 percent of the total marketing spend in the first half of 2007
The Incompetence of General Ad Agencies
October 2007 From Denny Hatch's Business Common Sense
This was a banner week for marketers and their ad agencies crying HELP! The New York Times and The Wall Street Journal ran long stories about the inability of Web advertisers to determine whether their ads were effective or not. I have spent 45 years in the world of direct marketing, a discipline that is able to measure results down to a gnat’s eyebrow—whether it be mail, space. TV, radio, telephone or the Web. Our feedback comes directly from those to whom we advertise. Yet the world of general agencies has somehow conned the dumb little yuppie MBA corporate brand managers into believing that it’s okay
October 2007 From Denny Hatch's Business Common Sense
This was a banner week for marketers and their ad agencies crying HELP! The New York Times and The Wall Street Journal ran long stories about the inability of Web advertisers to determine whether their ads were effective or not. I have spent 45 years in the world of direct marketing, a discipline that is able to measure results down to a gnat’s eyebrow—whether it be mail, space. TV, radio, telephone or the Web. Our feedback comes directly from those to whom we advertise. Yet the world of general agencies has somehow conned the dumb little yuppie MBA corporate brand managers into believing that it’s okay
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