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Mobile: Integral to the Cross Media Mix
September 14, 2011
From Webinars & Virtual Events
Mobile technology is an everyday reality. 91% of the U.S. population owns a mobile phone and an estimated 31% of mobile phones are smartphones. Data...
Taking It Personal
January 2009
From Target Marketing
When Charter Bank launched a retention program for its residential mortgage customers nearly three years ago, little did it know how significant this initiative would be in positioning the firm to weather one of the worst housing markets since the Great Depression.